The Lean Marketing Podcast

Build Processes That Move the Needle | Episode 11

How does your marketing team actually work? In this month’s Lean Marketing Podcast, Brand Strategy Lead Zach Espinola sits down with CEO Paul Bresenden to explore how systems and processes shape your team’s ability to execute, learn, and grow faster. They dive into how the Lean Marketing Framework™ builds rhythm through annual planning, quarterly reviews, and weekly sprints — helping teams stay aligned and agile. Whether you run EOS, OKRs, or your own operating system, this episode will show you how to make disciplined execution your competitive advantage.

Elevating Your Email Strategy | Episode 10

Is your email marketing strategy really working? In this episode of the Lean Marketing Forum Podcast, we dive into Email Health & Strategy—covering everything from deliverability to engagement. Email isn’t just another marketing tactic; it’s a critical platform that drives awareness, builds trust, and moves customers through the journey from first touch to long-term loyalty. If you’re looking to improve email engagement, increase deliverability, and build email campaigns that convert in 2025, this conversation will give you the insights and tools you need.

Annual Planning with the Lean Marketing Framework™ | Episode 9

September is the perfect time to rethink your annual plan. With three quarters of data behind you, it’s time to ask the tough questions: Are your goals still realistic? Has your positioning shifted? Are your tactics sustainable? In this episode of the Lean Marketing Institute Podcast, we explore how to approach annual planning through the lens of the Lean Marketing Framework™. You’ll learn why the best plans aren’t just budgets, but flexible strategies that prioritize outcomes over channels. We’ll also cover how to account for disruptive forces like AI, how to break down a three-year vision into annual and quarterly priorities, and how to build a plan that adapts as you learn.

Connecting KPIs to Real Results | Episode 8

In Episode 8 of the Lean Marketing Podcast, Paul Bresenden unpacks how to make KPIs meaningful by tying them directly to organizational growth and profitability. Too often, teams get lost in platform metrics and activity reports that look good on paper but fail to impact the bottom line. Paul explains how to cut through the noise, align KPIs with real business outcomes, and create dashboards and goals that keep everyone rowing in the same direction. You’ll learn: * How to ensure your KPIs connect to revenue and profitability * Why platform metrics can mislead your decision-making * The role of dashboards in faster, data-driven decisions * How to set goals that matter (and avoid vanity objectives) * Practical frameworks for quarterly planning and alignment Whether you lead a marketing team, manage budgets, or run a business, this episode will help you turn metrics into actionable insights that drive results.

Auditing Google Ads for Maximum ROI | Episode 7

In Episode 7 of the Lean Marketing Podcast, Paul Bresenden unpacks how to audit Google Ads campaigns for maximum ROI. Many businesses pour money into paid search without knowing which campaigns actually drive results. Paul explains how to identify wasted spend, evaluate campaign performance, and optimize for outcomes that matter to your bottom line. You’ll learn: * How to spot inefficiencies and wasted ad spend * Why common Google Ads metrics can be misleading * Steps to align campaigns with real business goals * Practical strategies to improve ROI and conversion performance * How to structure audits that deliver actionable insights Whether you manage marketing campaigns, oversee ad budgets, or run a business, this episode will help you make every ad dollar count and turn data into measurable growth.