Billede af showet The Marketer's Edge

The Marketer's Edge

Podcast af Mark Sneider

engelsk

Business

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Insightful interviews with senior level marketing executives to help them better their approach to marketing their own business and to give agencies more informed perspective into the marketing world so they can improve their chances of winning new business.

Alle episoder

58 episoder

episode The Marketer's Edge Interview with Dan Karp, AVP & CMO at Baldwin Wallace University cover

The Marketer's Edge Interview with Dan Karp, AVP & CMO at Baldwin Wallace University

What We Discussed: In today's interview with Dan Karp, we discussed a wide variety of issues: * What kind of university Baldwin Wallace is and what Dan does for them * How Dan addresses a declining education market and the use of data-driven marketing and recruitment strategies * The importance of adapting to market changes and competition * The role of alumni in supporting the institution * Strategies for maintaining alumni engagement and donations * Dan’s experiences with outside agencies for marketing support * His prediction on the future of educational institutions in a shrinking market * The importance of evolving degree programs to meet market demands * Advice for Marketer’s looking to bring in outside agencies * Dan’s advice for agencies looking to win business from Marketers Thanks Dan [https://www.linkedin.com/in/dan-karp-989882a/], for a great interview! Want to watch more of The Marketer’s Edge interviews? If so, click here [https://rswagencysearch.com/marketer-interviews/].

15. mar. 2025 - 38 min
episode The Marketer's Edge Interview with Kelley Thronton, Founder & CEO Tiege Hanley, Inc. cover

The Marketer's Edge Interview with Kelley Thronton, Founder & CEO Tiege Hanley, Inc.

What We Discussed: In today's interview with Kelley Thornton, we discussed a wide variety of issues: * Tiege Hanley's mission and products for men's skincare * Kelley’s multifaceted role as Founder & CEO * Motivation to enter the men's skincare market * Importance of skin health and prevention of skin cancer * Positioning of Tiege Hanley as uncomplicated skincare * Challenges of marketing in the crowded skincare market * Top-selling products and routines offered * Strategies for building brand awareness and competition against established brands * Direct-to-consumer marketing challenges faced by new brands * Use of influencer marketing and long-form content to reach target audience * Kelley's previous entrepreneurial experiences * Importance of perseverance and grit in entrepreneurship * Content production efforts: 300-400 pieces per month! * Collaboration with University of Connecticut athletes for marketing initiatives * Advice for marketers seeking agency partnerships * Advice for agencies reaching out to marketers such as Kelley Thanks Kelley [https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/], for a great interview! Want to watch more of The Marketer’s Edge interviews? If so, click here [https://rswagencysearch.com/marketer-interviews/].

22. jan. 2025 - 30 min
episode The Marketer's Edge Interview with Marcie Vogelpohl, Marketing Manager at Verst Logistics cover

The Marketer's Edge Interview with Marcie Vogelpohl, Marketing Manager at Verst Logistics

What We Discussed: In today's interview with Marcie Vogelpohl, we discussed a wide variety of issues: * Overview of Verst Logistics and Marcie’s role as Marketing Manager * How Verst differentiates itself from competitors such as TQL * Verst's involvement in local community initiatives and charitable organizations * Marketing strategies utilized by Verst, including targeted approaches for different industries and adapting messages based on customer needs * key challenges faced by the logistics industry, such as labor shortages and rising fuel costs, along with how Verst addresses these challenges * Marketing efforts focused on attracting potential employees and how leadership is involved in enhancing employee recruitment strategies * Various digital marketing tactics employed by Verst, including Google ads, social media presence, and engagement with industry publications * Importance of conducting annual customer satisfaction surveys to gather feedback and make improvements in service delivery based on customer insights * Marcie's previous experience in marketing agencies and how it shapes her approach and skills in her current role at Verst * Marcie's active participation in industry associations such as TMC, which provides valuable networking opportunities and insights * Marcie’s advice for marketers thinking about bringing an agency partner onboard * Marcie’s advice for agencies reaching out to marketers, such as herself Thanks Marcie [https://www.linkedin.com/in/marcievogelpohl/] for a great interview! Want to watch more of The Marketer’s Edge interviews? If so, click here [https://rswagencysearch.com/marketer-interviews/].

13. dec. 2024 - 24 min
episode The Marketer's Edge Interview with Steven Nadel, Executive Director at The American Council for an Energy-Efficient Economy (ACEEE) cover

The Marketer's Edge Interview with Steven Nadel, Executive Director at The American Council for an Energy-Efficient Economy (ACEEE)

What We Discussed: In today's interview with Steven Nadel, we discussed a wide variety of issues: * What the American Council for an Energy Efficient Economy (ACEEE) does and Steve’s role in the organization * The types of research ACEEE does, and how they distribute their research * Challenges faced by ACEEE over the years * The impact of the political landscape on ACEEE's operations * How they differentiate themselves from other organizations in the energy space * Their work with electric vehicles (EVs) and electric trucks * Criteria for selecting research focus areas * Audience engagement strategies * Steve’s personal insights from working in the energy field * Brand awareness and marketing strategies for ACEEE * Funding strategies for ACEEE * The challenges in quantifying impact and success stories * Notable accomplishments in energy efficiency policy * Comparison of the U.S. energy efficiency status with other countries * The role of consumers in promoting energy efficiency * Challenges faced during changes in administration * Advice for communications agencies seeking to work with organization’s like ACEEE Thanks Steven [https://www.linkedin.com/in/steven-nadel-430219b/] for a great interview! Want to watch more of The Marketer’s Edge interviews? If so, click here [https://rswagencysearch.com/marketer-interviews/].

15. nov. 2024 - 25 min
episode The Marketer's Edge Interview with Cheryl Dutton, SVP and CMO at Altra Federal Credit Union cover

The Marketer's Edge Interview with Cheryl Dutton, SVP and CMO at Altra Federal Credit Union

What We Discussed: In today's interview with Cheryl Dutton, we discussed a wide variety of issues: * Overview of Altra Federal Credit Union and Cheryl’s role within the organization * Altra’s commitment to helping members achieve their goals and live their best lives * Altra’s community engagement initiatives * The importance of community involvement in fostering member loyalty and feedback from members * Cheryl’s  approach to leadership, focusing on empathy, innovation, and collaboration * Altra’s rigorous hiring process and the monthly check-in meetings for employee support and development * Altra’s in-house marketing team and the use of external agencies * The future of banking and technology and how Altra leverages AI * Advice for marketers looking to bring an agency onboard * Advice for agencies looking to win business from marketers Thanks Cheryl for a great interview! Want to watch more of The Marketer’s Edge interviews? If so, click here [https://rswagencysearch.com/marketer-interviews/].

18. okt. 2024 - 14 min
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