The Marketing Freelancer: Unicorns Unite

#282 How Freelancers Build Long-Term Client Relationships as Strategic Marketing Partners with Liz Cruz

If you’ve been giving your clients strategy, stop saying you’re "just a virtual assistant." That title is costing you money. My guest moved WAY beyond the basic VA title into a Social Media Marketing Strategist role and her packages start at $1500/month! Liz built a booked-out marketing agency by doing something most freelancers skip: owning the strategy, not just the deliverables. She's a Workgroup member and I love watching how much she’s grown her freelancer business. I finally got her on the podcast to spill exactly how she did it. Liz Cruz is the founder of Cruz Social Co., a boutique marketing agency that provides done-for-you marketing support for service-based businesses. She specializes in social media strategy, content creation, and marketing systems and she's spent over a decade supporting brands across multiple industries. She's now focusing her work in the wellness space, a niche she found through her own health journey. Liz is known for blending strategy with execution, which is exactly what makes her the kind of marketing partner clients don't want to lose. Listen to learn more about: * How to structure your discovery calls to weed out bad-fit clients before they become a problem * Why customizing your packages isn't a weakness, and how building client-specific offers helps you command higher rates * What a strategic monthly report actually looks like (hint: it’s not 40 pages) * Building a portfolio that does the selling for you and why you should include your prices & booking link * The mindset shift that helped Liz stop undercharging and start owning her expertise This is real honest insight from a freelance marketer who's still in the trenches doing the work. Tune in for how Liz turned her Workgroup connections into consistent, long-term client partnerships. Sponsored by Wispr Flow [https://ref.wisprflow.ai/emily-reagan]* Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I’m using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It’s one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here [https://ref.wisprflow.ai/emily-reagan] (*my affiliate link) Links Mentioned in Show: * Grab Liz’s FREE Content Planning Calendar Template [https://docs.google.com/spreadsheets/d/1oHyL1Mx-LdHfVh6kcrh01bcsCS8jd0AT/edit?usp=drivesdk&ouid=116191401842696852572&rtpof=true&sd=true]: Make content easy and not overwhelming with this simple spreadsheet. * Listen to the “7 Ways to Land Clients” series here [https://emilyreaganpr.com/episode268/] (Liz is in part 3!) * Third-party social media schedulers: Rella [https://getrella.com/], Metricool [https://metricool.com/], Loomly [https://www.loomly.com/] * Join us in our Digital Marketer’s Workgroup [https://courses.emilyreaganpr.com/workgroup?utm_source=podcast&utm_medium=unicorns-unite&utm_term=episode282&utm_content=&utm_campaign=workgroup]: You've done the work. Built the skills. Earned the clients. Now it’s time for the right people to start knowing your name. Our Workgroup is the professional community for established freelance marketing specialists who are serious about their work and ready to be recognized, referred, and surrounded by people who match that level. Marketing nerds welcome. >>Apply Now [https://courses.emilyreaganpr.com/workgroup?utm_source=podcast&utm_medium=unicorns-unite&utm_term=episode282&utm_content=&utm_campaign=workgroup] Connect with Liz: * @cruzsocialco [https://www.instagram.com/cruzsocialco/] * Cruz Social Co. [https://www.facebook.com/profile.php?id=100095200203983] * https://cruzsocial.co/ [https://cruzsocial.co/] Connect with Emily: * Instagram: https://www.instagram.com/emilyreaganpr/@emilyreaganpr [https://www.instagram.com/emilyreaganpr/] * Facebook: https://www.facebook.com/emilyreaganpr/@emilyreaganpr [https://www.facebook.com/emilyreaganpr/] * YouTube: https://www.youtube.com/@emilyreaganprEmily Reagan [https://www.youtube.com/@emilyreaganpr] * Ask Emily Anything here [https://www.speakpipe.com/unicornsunite] > Grow your freelance business inside the Digital Marketer’s Workgroup [https://courses.emilyreaganpr.com/vaworkgroup/?ref=podcast]: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads. > Hire a Digital Marketing Assistant [https://emilyreaganpr.com/virtual-assistant/?ref=podcast]: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup. > Enroll in the Unicorn Digital Marketing Assistant School [https://courses.emilyreaganpr.com/selfstudy/?ref=podcast]: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services. > Download my free Top Ten Most Requested Digital Marketing Tasks & Services [https://courses.emilyreaganpr.com/10VAtasks/?ref=podcast] to see what clients are hiring for right now.

#281 How to Drive More Traffic to Your Freelancer Website with SEO + AEO with Krissy Chin & Claire VanBemmelen

Ways to drive more traffic to your freelancer website are changing fast. And if SEO is the only strategy you know, you're only halfway there. I brought on Krissy and Clarie to break down what's actually happening with search right now, including the shift from Google rankings to AI recommendations, and what you need to know about both SEO and AEO to stay visible to the clients you actually want. Krissy Chin and Claire VanBemmelen are the founders of K+C Creative and the duo behind websites that don't just look good, they actually convert. Krissy is a business strategist and copywriter who used her own automated funnel to enroll 4,000 people into a paid offer in four months. Claire is a brand and UX/UI designer who thinks about user experience the way the rest of us think about coffee: constantly and with strong opinions. Together, they've helped service providers, freelancers, and course creators build websites that deliver. Listen to learn more about * What AEO actually is and how it's different from SEO (optimizing for one doesn't automatically cover the other) * The most common website mistakes service providers make that tank first impressions before a potential client even starts scrolling * Why your website's About page is not a resume and what it should actually do for your business * The three specific things you can do right now to increase your chances of getting recommended by AI tools like ChatGPT, Perplexity, and Claude. * How blogging for AEO is a completely different strategy than blogging for SEO, and why quality > quantity Your website isn't just a digital business card anymore. It's a trust-builder, a client filter, and a 24/7 sales tool, but only if it's set up right. SEO gets you in the game. AEO gets you recommended. This episode covers both. Sponsored by Wispr Flow [https://ref.wisprflow.ai/emily-reagan]* Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I’m using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It’s one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here [https://ref.wisprflow.ai/emily-reagan]* (*my affiliate link) Links Mentioned in Show: * Get a FREE website audit from Krissy & Claire [https://www.kandccreative.com/free-audit]: you’ll get a personalized mini audit on your home page! They’ll tell you what's working, what you’re missing, and recommendations for improvements. * Video: How to Add Schema Markup to Your Kajabi Blog [https://youtu.be/XooJmenXHtI] * Free Schema Markup Tool: https://www.kandccreative.com/schema-tool [https://www.kandccreative.com/schema-tool] * Grab Krissy’s new book “Sell While You Sleep: Turn Your Knowledge into an Automated Online Business and Create a Life of Freedom” [https://www.kandccreative.com/booklaunch] * Join our Digital Marketer’s Workgroup [https://courses.emilyreaganpr.com/workgroup?utm_source=podcast&utm_medium=unicorns-unite&utm_term=episode281&utm_content=&utm_campaign=workgroup]: You've done the work. Built the skills. Earned the clients. Now it’s time for the right people to start knowing your name. Our Workgroup is the professional community for established freelance marketing specialists who are serious about their work and ready to be recognized, referred, and surrounded by people who match that level. Marketing nerds welcome. >>Apply Now [https://courses.emilyreaganpr.com/workgroup?utm_source=podcast&utm_medium=unicorns-unite&utm_term=episode281&utm_content=&utm_campaign=workgroup] Connect with Krissy & Claire: * Instagram: @kandc.creative [https://www.instagram.com/kandc.creative] * Facebook: K+C creative [https://www.facebook.com/kandccreativellc] * https://www.kandccreative.com/ [https://www.kandccreative.com/] Connect with Emily: * Instagram: https://www.instagram.com/emilyreaganpr/@emilyreaganpr [https://www.instagram.com/emilyreaganpr/] * Facebook: https://www.facebook.com/emilyreaganpr/@emilyreaganpr [https://www.facebook.com/emilyreaganpr/] * YouTube: https://www.youtube.com/@emilyreaganprEmily Reagan [https://www.youtube.com/@emilyreaganpr] * Ask Emily Anything here [https://www.speakpipe.com/unicornsunite] > Grow your freelance business inside the Digital Marketer’s Workgroup [https://courses.emilyreaganpr.com/vaworkgroup/?ref=podcast]: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads. > Enroll in the Unicorn Digital Marketing Assistant School [https://courses.emilyreaganpr.com/selfstudy/?ref=podcast]: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services. > Hire a Digital Marketing Assistant [https://emilyreaganpr.com/virtual-assistant/?ref=podcast]: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup. > Download my free Top Ten Most Requested Digital Marketing Tasks & Services [https://courses.emilyreaganpr.com/10VAtasks/?ref=podcast] to see what clients are hiring for right now.

#280 Custom GPTs for Freelance Marketers: How to Use AI to Save Time and Land Better Clients

Custom GPTs: Part 2 You've been using AI for your clients, but are you using it for your own freelance business? I brought three more members of our Digital Marketer's Workgroup on to pull back the curtain on how they’re using custom GPTs to market themselves as service providers. They share the ChatGPT and Claude projects running in the background of their businesses, saving them hours every week and making their own marketing feel a whole lot less like a second job. Jenn Mullen shares how she built a detailed Claude project and how connecting it to her Google Drive saves her 10+ hours a week on her own marketing. Robyn Stoney walks us through how she trained her custom GPT on frameworks that led her to stop charging by the hour and move to outcome-based pricing. Candice Tate explains how she uses AI to keep her growing agency team consistent and her GPT's most underrated feature. Listen to learn more about 1. How to build a custom GPT project that actually sounds like you and why the personal details matter 2. Why all three guests started using AI for their own business before their clients 3. The prompting habits that separate good outputs from cookie-cutter ones 4. Real use cases beyond client work: building an AI executive assistant, connecting your calendar, planning launches, context switching, and even managing kids’ schedules The freelance marketers doing this custom GPT work are pulling ahead. This episode shows you exactly what they built and how it’s leading to better clients. Sponsored by Wispr Flow [https://ref.wisprflow.ai/emily-reagan]* Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I’m using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It’s one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here [https://ref.wisprflow.ai/emily-reagan]* (*my affiliate link) Links Mentioned in Show: 1. Get inside our Digital Marketer’s Workgroup [https://courses.emilyreaganpr.com/workgroup?utm_source=podcast&utm_medium=unicorns-unite&utm_term=episode280&utm_content=&utm_campaign=workgroup]: You've done the work. Built the skills. Earned the clients. Now it’s time for the right people to start knowing your name. Our Workgroup is the professional community for established freelance marketing specialists who are serious about their work and ready to be recognized, referred, and surrounded by people who match that level. Marketing nerds welcome. >>Apply Now [https://courses.emilyreaganpr.com/workgroup?utm_source=podcast&utm_medium=unicorns-unite&utm_term=episode280&utm_content=&utm_campaign=workgroup] 2. Need a hand in your business? Want a custom GPT built to make your business run smoother? Our trained, vetted Marketing Assistants & Specialists ready to jump in so you can delegate with confidence and grow with ease. Share your job opening with our Workgroup here (it’s free!) [https://emilyreaganpr.com/virtual-assistant/?utm_source=podcast&utm_medium=unicorns-unite&utm_term=episode280&utm_content=&utm_campaign=hire-a-unicorn] or Explore our directory here and find your marketing expert today! [https://emilyreaganpr.com/directory/?utm_source=podcast&utm_medium=unicorns-unite&utm_term=episode280&utm_content=&utm_campaign=directory] 3. Listen to Part 1- Custom GPTs for Clients: How Freelance Marketers Are Building, Pricing, and Delivering Them #279 [https://emilyreaganpr.com/episode279/] 4. Freelancer Rates in 2026: The Truth About What You’re Really Making Per Hour with Emily Reagan #277 [https://emilyreaganpr.com/episode277/] 5. How the Trust Recession Changed Buyer Behavior & Marketing in 2026 with Sheri Moise #276 [https://emilyreaganpr.com/episode276/] Connect with Candice Tate: 1. Fractional Inbound Marketing Specialist 2. @clevercalic.co [https://www.instagram.com/clevercalic.co] 3. https://clevercalic.co/ [https://clevercalic.co/] Connect with Jenn Mullen: 1. Systems Strategist 2. @mindfulvirtualassistant [https://www.instagram.com/mindfulvirtualassistant/] 3. https://www.jennmullen.com [https://www.jennmullen.com/] Connect with Robyn Stoney: 1. Digital Media Consultant 2. @robynthebrilliant [https://www.instagram.com/robynthebrilliant/] 3. https://www.robynthebrilliant.com/ [https://www.robynthebrilliant.com/] Connect with Emily: 1. Instagram: https://www.instagram.com/emilyreaganpr/@emilyreaganpr [https://www.instagram.com/emilyreaganpr/] 2. Facebook: https://www.facebook.com/emilyreaganpr/@emilyreaganpr [https://www.facebook.com/emilyreaganpr/] 3. YouTube: https://www.youtube.com/@emilyreaganprEmily Reagan [https://www.youtube.com/@emilyreaganpr] 4. Ask Emily Anything here [https://www.speakpipe.com/unicornsunite] > Grow your freelance business inside the Digital Marketer’s Workgroup [https://courses.emilyreaganpr.com/vaworkgroup/?ref=podcast]: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads. > Enroll in the Unicorn Digital Marketing Assistant School [https://courses.emilyreaganpr.com/selfstudy/?ref=podcast]: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services. > Hire a Digital Marketing Assistant [https://emilyreaganpr.com/virtual-assistant/?ref=podcast]: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup. > Download my free Top Ten Most Requested Digital Marketing Tasks & Services [https://courses.emilyreaganpr.com/10VAtasks/?ref=podcast] to see what clients are hiring for right now.

#279 Custom GPTs for Clients: How Freelance Marketers Are Building, Pricing, and Delivering Them

Custom GPTs: Part 1 Your clients are already asking for AI help. The question is whether you're the one getting paid to build it. In this episode, I brought four members of our Digital Marketers Workgroup onto the show to share exactly what they're building for clients with custom GPTs and AI agents — the real stuff, like what they charge and how they turn one-time projects into steady retainers. My panelists are talented freelancers who've built everything from funeral industry marketing bots to meal planning agents to launch assistant GPTs and they're getting paid well to do it. Catia Trooskin shares how she's built over 80 custom GPTs across industries and why spotting gaps in a client's workflow is her secret weapon. Traci Howell walks us through the AI agent that streamlined a health coach’s workload from 18 hours a week down to one. Suze Lake breaks down how she turned a complex, nine-knowledge-base GPT into a paid digital product her coaching client sells. Sara Vartanian explains how she builds brand voice GPTs trained on transcripts and blog posts so her clients' content sounds like them. Listen to learn more about: 1. Why ownership and contracts matter more than most people think 2. Key intake form questions you should always ask clients before you start building 3. How to handle the revision process so clients give you useful feedback 4. Why beta testing with real users (not just yourself) is the step that separates a good GPT from a great one If custom GPT services for clients have been on your radar but you're not sure how to price or deliver them, this episode is your fast track. Straight from real marketers who've already figured it out. Sponsored by Wispr Flow [https://ref.wisprflow.ai/emily-reagan]* Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I’m using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It’s one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here [https://ref.wisprflow.ai/emily-reagan]* (*my affiliate link) Links Mentioned in Show: 1. Get inside our Digital Marketer’s Workgroup [https://courses.emilyreaganpr.com/workgroup?utm_source=podcast&utm_medium=unicorns-unite&utm_term=episode279&utm_content=&utm_campaign=workgroup]: You've done the work. Built the skills. Earned the clients. Now it’s time for the right people to start knowing your name. Our Workgroup is the professional community for established freelance marketing specialists who are serious about their work and ready to be recognized, referred, and surrounded by people who match that level. Marketing nerds welcome. >>Apply Now [https://courses.emilyreaganpr.com/workgroup?utm_source=podcast&utm_medium=unicorns-unite&utm_term=episode279&utm_content=&utm_campaign=workgroup] 2. Need a hand in your business? Want a custom GPT built to make your business run smoother? Our trained, vetted Marketing Assistants & Specialists ready to jump in so you can delegate with confidence and grow with ease. Share your job opening with our Workgroup here (it’s free!) [https://emilyreaganpr.com/virtual-assistant/?utm_source=podcast&utm_medium=unicorns-unite&utm_term=episode279&utm_content=&utm_campaign=hire-a-unicorn] or Explore our directory here and find your marketing expert today! [https://emilyreaganpr.com/directory/?utm_source=podcast&utm_medium=unicorns-unite&utm_term=episode279&utm_content=&utm_campaign=directory] Connect with Suze Lake: 1. AI Operations Strategist 2. @creativesolutions_suze [https://www.instagram.com/creativesolutions_suze/] 3. www.creativesolutionsworldwide.com [http://www.creativesolutionsworldwide.com/] Connect with Sara Vartanian: 1. Launch Copywriter & Strategist 2. @saravartanian [https://www.instagram.com/saravartanian/] 3. https://www.saravartanian.com/ [https://www.saravartanian.com/] Connect with Catia Trooskin: 1. Marketing Operations & Project Management 2. @troo_virtual_services [https://www.instagram.com/troo_virtual_services] 3. https://www.troovs.com/ [https://www.troovs.com/] Connect with Traci Howell: 1. Integrative Content Specialist 2. @VictoryAssistants [https://www.instagram.com/VictoryAssistants] 3. www.victoryassistants.com [http://www.victoryassistants.com/] Connect with Emily: 1. Instagram: https://www.instagram.com/emilyreaganpr/@emilyreaganpr [https://www.instagram.com/emilyreaganpr/] 2. Facebook: https://www.facebook.com/emilyreaganpr/@emilyreaganpr [https://www.facebook.com/emilyreaganpr/] 3. YouTube: https://www.youtube.com/@emilyreaganprEmily Reagan [https://www.youtube.com/@emilyreaganpr] 4. Ask Emily Anything here [https://www.speakpipe.com/unicornsunite] > Grow your freelance business inside the Digital Marketer’s Workgroup [https://courses.emilyreaganpr.com/vaworkgroup/?ref=podcast]: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads. > Enroll in the Unicorn Digital Marketing Assistant School [https://courses.emilyreaganpr.com/selfstudy/?ref=podcast]: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services. > Hire a Digital Marketing Assistant [https://emilyreaganpr.com/virtual-assistant/?ref=podcast]: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup. > Download my free Top Ten Most Requested Digital Marketing Tasks & Services [https://courses.emilyreaganpr.com/10VAtasks/?ref=podcast] to see what clients are hiring for right now.

#278 What's Working with Google + Meta Ads in 2026: Top Trends Freelance Marketers Need to Know with Danielle Migliaccio-Morse

Google and Meta ads in 2026 look different than they did two years ago. AI is baked into every platform. Search queries are getting longer. Buyer trust is harder to earn. And if you're managing ads for clients, or trying to understand enough to consult on the strategy, there's a lot to keep up with. That's exactly why I brought Danielle Migliaccio-Morse, founder of DM Squared Media, on the show. She's been managing millions in ad spend for 15+ years, has turned failing Meta and Google campaigns into 100% year-over-year revenue increases, and genuinely knows how everything fits together — from the ad platform all the way through the email funnel. We nerded out on what's actually working right now with paid traffic, what to watch for, and how to talk to clients about it. Listen to learn more about: 1. Danielle's top three trends for digital ads in 2026 2. How "tried and true" ad strategies from a few years ago are now a liability & the new features we need to embrace 3. The difference between running ads on Meta vs Google and which one is right for your business 4. Why diversifying ad spend across platforms is the smartest thing your clients can do right now 5. How to set client expectations around testing windows, communicate data honestly, & build lasting trust Don't get stuck in the cycle of constant content creation. If your clients are still running all their ad spend through Meta and crossing their fingers, this episode is going to change how you think about their strategy. Sponsored by Wispr Flow [https://ref.wisprflow.ai/emily-reagan]* Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I’m using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It’s one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here [https://ref.wisprflow.ai/emily-reagan]* *my affiliate link Links Mentioned in Show: 1. Grab Danielle’s FREE guide The Roadmap to Digital Ads Success [https://dmsquaredmedia.com/roadmap-1]: 6 crucial steps to set yourself up for profitability before you even spend a cent on ads, including how to set realistic goals and budgets for your ads. 2. Scale your marketing business with a community that has your back [https://courses.emilyreaganpr.com/workgroup?utm_source=podcast&utm_medium=unicorns-unite&utm_term=episode278&utm_content=&utm_campaign=workgroup]: If you have the skills but need more clients and a tighter network, join us in the Digital Marketer’s Workgroup. We’re a close-knit group of freelancers sharing job leads, advanced marketing trainings, and the kind of "in-the-trenches" support you can't find in a Google search. Apply here! [https://courses.emilyreaganpr.com/workgroup?utm_source=podcast&utm_medium=unicorns-unite&utm_term=episode278&utm_content=&utm_campaign=workgroup] 3. How the Trust Recession Changed Buyer Behavior & Marketing in 2026 with Sheri Moise #276 [https://emilyreaganpr.com/episode276/] Connect with Danielle: 1. Instagram: @digitalmarketingdanielle [https://www.instagram.com/digitalmarketingdanielle/] 2. Website: https://dmsquaredmedia.com/ [https://dmsquaredmedia.com/] Connect with Emily: 1. Instagram: https://www.instagram.com/emilyreaganpr/@emilyreaganpr [https://www.instagram.com/emilyreaganpr/] 2. Facebook: https://www.facebook.com/emilyreaganpr/@emilyreaganpr [https://www.facebook.com/emilyreaganpr/] 3. YouTube: https://www.youtube.com/@emilyreaganprEmily Reagan [https://www.youtube.com/@emilyreaganpr] 4. Ask Emily Anything here [https://www.speakpipe.com/unicornsunite] > Grow your freelance business inside the Digital Marketer’s Workgroup [https://courses.emilyreaganpr.com/vaworkgroup/?ref=podcast]: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads. > Enroll in the Unicorn Digital Marketing Assistant School [https://courses.emilyreaganpr.com/selfstudy/?ref=podcast]: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services. > Hire a Digital Marketing Assistant [https://emilyreaganpr.com/virtual-assistant/?ref=podcast]: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup. > Download my free Top Ten Most Requested Digital Marketing Tasks & Services [https://courses.emilyreaganpr.com/10VAtasks/?ref=podcast] to see what clients are hiring for right now.