The Marketing Intervention

014: How Do We Reduce Subscription Churn?

If you’ve ever watched new subscribers roll in while existing customers quietly slip out the back door, this episode will hit home. In this episode of The Marketing Intervention, Jacinta answers a question from Brittany, founder of Sol & Sonder, a self-care subscription box based in Los Angeles. Acquisition has never been Brittany’s problem. Tiktok ads perform, influencers bring steady traffic, and the brand gets strong seasonal bumps. But churn is draining growth. Customers love the first box or two, then disappear, and Brittany wants to know how to reduce churn without relying on endless discounts. Jacinta shares why traditional retention tactics fall flat and explores the deeper emotional drivers that keep subscribers engaged long-term. From identity-based retention to creating rituals, community touchpoints, and more intentional onboarding, this episode helps subscription founders build an experience people stay for without racing to the bottom on price. Submit Your Question Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here [https://socircle.co/podcast/#questions]Need a Marketing Intervention? The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it. Learn more & book your session ➝ Here [https://socircle.co/podcast/#book-now]Explore more episodes and resources at ➝ www.themarketingintervention.com [https://socircle.co/podcast/]

013: How Do I Market a Boring Business?

If you’ve ever struggled to make a traditionally boring industry feel compelling without losing credibility, this episode is for you. In this episode of The Marketing Intervention, Jacinta answers a question from Sam, owner of a boutique accounting firm in Portland. Sam works with freelancers and small business owners who love his team once they hire them, but his marketing falls flat. Every accounting firm uses the same language. Trustworthy. Reliable. Experienced. None of it sets him apart. Sam wants to stand out, attract more of the right clients, and show personality without sounding unprofessional or gimmicky. Jacinta breaks down why accounting marketing so often blends into the background and what actually makes an accounting firm feel different. This episode helps service based founders understand what clients truly respond to and how to create a marketing strategy that feels human, relevant, and unmistakably your own. Submit Your Question Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here [https://socircle.co/podcast/#questions]Need a Marketing Intervention? The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it. Learn more & book your session ➝ Here [https://socircle.co/podcast/#book-now]Explore more episodes and resources at ➝ www.themarketingintervention.com [https://socircle.co/podcast/]

012: Is AI Replacing All the Marketing Jobs?

If you work in marketing and feel like the ground is shifting under your feet, this episode is for you. In this episode of The Marketing Intervention, Jacinta answers a question from a listener who is watching teams shrink, roles disappear, and AI tools take over work that used to be handled by people. Job listings feel impossible. Expectations keep rising. And everywhere you look, there is a growing sense that the rules of marketing careers are changing faster than anyone will admit. The question is simple, but uncomfortable: is marketing still a viable career, or is AI quietly replacing it? Jacinta unpacks what is actually happening behind the scenes, why some roles are disappearing while others are becoming more valuable, and what this moment really means for anyone building a career in marketing right now. Submit Your Question Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here [https://socircle.co/podcast/#questions]Need a Marketing Intervention? The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it. Learn more & book your session ➝ Here [https://socircle.co/podcast/#book-now]Explore more episodes and resources at ➝ www.themarketingintervention.com [https://socircle.co/podcast/]

011: How Do I Get More Clients in a Referral Driven Industry?

If you have the expertise and the results but still feel invisible in an industry that runs on insider networks, this episode is for you. In this episode of The Marketing Intervention, Jacinta answers a question from Clarissa, a nonprofit consultant who has helped organizations secure transformational funding, including a recent two million dollar grant. Despite delivering outcomes that change lives, she feels stuck. The nonprofit world seems to operate behind closed doors, driven by referrals, insider circles, and slow moving trust cycles. Clarissa wants to grow without underpricing herself or resorting to tactics that feel salesy or misaligned with mission driven work. Jacinta breaks down why referral based industries feel so hard to break into and what consultants can do to build visibility when they are not part of the established inner circle. This episode helps experts translate quiet behind the scenes wins into authority building opportunities that attract the right organizations. Submit Your Question Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here [https://socircle.co/podcast/#questions]Need a Marketing Intervention? The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it. Learn more & book your session ➝ Here [https://socircle.co/podcast/#book-now]Explore more episodes and resources at ➝ www.themarketingintervention.com [https://socircle.co/podcast/]

010: How Do I Get More Customers to Leave Reviews?

If you have happy customers but almost none of them leave reviews, this episode will help you understand why and what to do about it. In this episode of The Marketing Intervention, Jacinta answers a question from Diego, founder of a boutique coffee roastery in Austin. Diego runs a strong subscription program with loyal repeat buyers, yet only a small handful leave reviews. After thousands of shipments, his website and Google listings still look empty, and it is starting to affect his credibility as he explores retail partnerships. He wants to know how to inspire more customers to share feedback without begging or adding friction. Jacinta explores the psychology behind customer reviews and how brands can make the process feel natural and effortless.  Submit Your Question Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here [https://socircle.co/podcast/#questions]Need a Marketing Intervention? The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it. Learn more & book your session ➝ Here [https://socircle.co/podcast/#book-now]Explore more episodes and resources at ➝ www.themarketingintervention.com [https://socircle.co/podcast/]