The RevOps Loop

Mission-Driven RevOps w/ Jeremy Donovan | Ep 18

Mission-driven organizations deserve better systems. ❤️ In Episode 18 of the RevOps Loop podcast, Maarten and Stjepan sit down with Jeremy Donovan, Senior Marketing Operations Manager at Family First, to talk about RevOps, operational alignment, and why disconnected data creates unnecessary friction for growing organizations. From siloed teams to scattered customer data, we unpack what it takes to build operations that help people work smarter, collaborate better, and stay focused on impact.

RevOps for Museums: Managing Complexity and Legacy Systems | Ep 17

Operational excellence in museums is messy, complex, and way more challenging than it looks. 🏛️ In Episode 17 of the RevOps Loop podcast, Maarten and Stjepan sit down with Tiaan Loots (Head of Solutions Delivery & Strategy at Digital Reach) to unpack what’s really going on behind the scenes. Museums operate as a network of 15+ departments, from ticketing and gift shops to donor advancement, all working with the same constituent data. That complexity leads to siloed systems, gatekept data, and legacy tech from the 90s that quietly drains thousands of hours. We dig into where things break down and how we’re solving it with our purpose-built solution, MuseumHub.

The Attribution Lie: First touch, last touch, multi-touch - none of it is really true | Ep 16

For years, attribution has been treated like the ultimate source of truth in marketing and RevOps. But what if most of it is… wrong? 📊 In this episode, Maarten and Stjepan dig into one of the most misunderstood (and misused) areas in RevOps: attribution. From misleading dashboards to overengineered models, they break down why attribution often tells an incomplete story, and what you should actually do with it.

Moving From HubSpot Admin to Strategic RevOps Leader feat. Kyle Jepson | 15

For a long time, the myth was that HubSpot was "so easy you didn't need an admin." But today, we know that couldn't be further from the truth. 🛠️ In this special episode, Maarten and Stjepan sit down with the legendary HubSpot Evangelist, Kyle Jepson. We dive deep into the evolution of the HubSpot Admin, the shift toward strategic RevOps, and how AI is fundamentally changing how we learn and build within the platform. What we cover: ✔️ The Myth of the ""Easy"" CRM: Why every company needs a dedicated owner to turn a simple tool into a strategic engine. ✔️ Certifications vs. Experience: Do HubSpot certifications still matter in 2026, and how AI is making ""multiple choice"" testing obsolete. ✔️ The Future of Learning: A look at HubSpot Academy’s shift toward simulations and how AI-driven sandboxes will train the next generation of Admins. ✔️ Breeze AI Evolution: How HubSpot’s AI has moved from ""disappointing"" to a powerful co-pilot that can build entire data models from a simple chat. ✔️ Escaping the ""Order Taker"" Trap: Practical advice for Admins to move away from just fixing broken reports and toward a seat at the C-suite table. ✔️ The Power of Community: Why you shouldn't be a RevOps pro ""on an island"" and how networking solves problems faster than Google. As always, we wrap things up with our signature drink review! This week, Kyle breaks our ""beer-only"" streak with a surprisingly wholesome choice: a thick, rich cup of hot chocolate (and a lot of water). ☕💧 Who should listen: RevOps Practitioners • HubSpot Admins • Revenue Leaders • Sales & Marketing Ops • Anyone looking to leverage AI to automate their CRM governance. Have a HubSpot or RevOps topic you want us to cover? Share it with us on LinkedIn: Maarten → https://www.linkedin.com/in/maarten-bovendaerde/ Stjepan → https://www.linkedin.com/in/stjepangrcic/ 🔗 HubSpot User Groups Connect with other HubSpot users in our community-led HubSpot User Groups. LGBTQIA+ HUG - Come connect, share, and grow with fellow #HubCurious LGBTQIA+ pros & allies → https://hubspot-academy-community-programs.us.hivebrite.com/topics/47532/events Nonprofit HUG - Join our HubSpot User Group for mission → https://hubspot-academy-community-programs.us.hivebrite.com/topics/47512/events 🔗 Resources Digital Reach — Helping for-profit teams grow smarter → digitalreachos.com LinkedIn: https://linkedin.com/company/digitalreachos Facebook: https://facebook.com/digitalreachopm Nonprofit Tech Shop — HubSpot for mission-driven orgs → nonprofittechshop.com LinkedIn: https://www.linkedin.com/company/nonprofit-tech-shop Facebook: https://www.facebook.com/nonprofittechshop

The Worst RevOps Setups We’ve Ever Seen | 14

We’ve seen a lot of CRM setups over the years. Some great. Some… not so much. In this episode, Maarten and Stjepan break down some of the worst RevOps and CRM setups they’ve seen in the wild, plus the setups that actually work and why. What we cover: ✔️ How CRMs fall apart when everyone can create properties, workflows, and imports without guardrails ✔️ Why duplicate properties, inconsistent imports, and random fields make reporting and segmentation unreliable ✔️ What happens when you connect 30+ tools and no one knows what data is syncing or why ✔️ Why adding another platform for one feature can create more problems than it solves ✔️ How clean pipelines, focused integrations, and the right signals help teams take action ✔️ Clear documentation, team training, defined lifecycle stages, and systems people actually use ✔️ Smarter lead scoring: Why account-level scoring gives you a better picture than relying on individual contacts Have a HubSpot or RevOps topic you want us to cover? Share it with us on LinkedIn: Maarten → https://www.linkedin.com/in/maarten-bovendaerde/ Stjepan → https://www.linkedin.com/in/stjepangrcic/ HubSpot User Groups Connect with other HubSpot users in our community-led HubSpot User Groups. 🔗 Resources Digital Reach — Helping for-profit teams grow smarter → digitalreachos.com LinkedIn: https://linkedin.com/company/digitalreachos Facebook: https://facebook.com/digitalreachopm Nonprofit Tech Shop — HubSpot for mission-driven orgs → nonprofittechshop.com LinkedIn: https://www.linkedin.com/company/nonprofit-tech-shop Facebook: https://www.facebook.com/nonprofittechshop