The SEO Show

The SEO Show

Podcast af Michael Costin & Arthur Fabik

In The SEO Show, hosts Michael Costin and Arthur Fabik talk all things search engine optimisation, drawing from a decade working on the SEO front-lines both client side and agency side. Each episode they explore relevant and topical ideas in a fun and interesting way to help business owners & marketers improve their SEO skills, grow their Google visibility and separate golden advice from the snake-oil.

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127 episoder
episode The $0 Link Building Playbook with Greg Heilers - Episode 127 artwork
The $0 Link Building Playbook with Greg Heilers - Episode 127

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1798849/open_sms] Greg's spilling the beans on his agency's unique (and seriously impressive) approach: building high-quality backlinks without paying a single dollar.  Yep, you heard that right. Pure white-hat, earned link building. This episode is packed with actionable insights for anyone tired of sketchy link marketplaces or looking to build a genuinely authoritative online presence. Tune in and level up your link game! WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. [https://theseoshow.co/do-your-seo/] We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review. Learn more about us at https://theseoshow.co [https://theseoshow.co/] Check out our content on Youtube [https://www.youtube.com/@watchtheseoshow] Check out our agency Local Digital [https://www.localdigital.com.au] Follow Michael on Twitter @servicescaling [https://twitter.com/servicescaling] Follow our agency Local Digital on Instagram @localdigitalco [https://www.instagram.com/localdigitalco]

05. maj 2025 - 36 min
episode Unsung SEO Hero: Why Branded Links Matter More Than You Think - Episode 126 artwork
Unsung SEO Hero: Why Branded Links Matter More Than You Think - Episode 126

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1798849/open_sms] The importance of brand links is a topic often overlooked by SEO professionals who tend to focus more on building links to money pages. But in this episode we reveal why brand links matter more than you might think and give examples on how to go out and get some good ones! WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. [https://theseoshow.co/do-your-seo/] We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review. Learn more about us at https://theseoshow.co [https://theseoshow.co/] Check out our content on Youtube [https://www.youtube.com/@watchtheseoshow] Check out our agency Local Digital [https://www.localdigital.com.au] Follow Michael on Twitter @servicescaling [https://twitter.com/servicescaling] Follow our agency Local Digital on Instagram @localdigitalco [https://www.instagram.com/localdigitalco]

30. apr. 2025 - 23 min
episode Prove It Works: Ryan Jones on Why SEO Testing Changes Everything - Episode 125 artwork
Prove It Works: Ryan Jones on Why SEO Testing Changes Everything - Episode 125

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1798849/open_sms] This week we're joined by Ryan Jones from SEOtesting.com to delve into the often-overlooked topic of SEO testing. We all know about A/B testing in the paid traffic world, but what can be done in the SEO world to test? On the topic of testing: Check out this YouTube case study [https://www.youtube.com/watch?v=TTzL3dFYTOQ] where Michael did a single variable test to see whether links from "write for us" sites still work or not, just because someone on twitter posted a snarky comment! Connect with Ryan: https://x.com/RyanJonesSEO [https://x.com/RyanJonesSEO] https://www.linkedin.com/in/ryan-g-jones/ [https://www.linkedin.com/in/ryan-g-jones/] https://www.seotesting.com [https://seotesting.com/] WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. [https://theseoshow.co/do-your-seo/] We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review. Learn more about us at https://theseoshow.co [https://theseoshow.co/] Check out our content on Youtube [https://www.youtube.com/@watchtheseoshow] Check out our agency Local Digital [https://www.localdigital.com.au] Follow Michael on Twitter @servicescaling [https://twitter.com/servicescaling] Follow our agency Local Digital on Instagram @localdigitalco [https://www.instagram.com/localdigitalco]

07. apr. 2025 - 30 min
episode Our Unfiltered Experience at SEO Mastery Summit 2025 Ho Chi Minh - Episode 124 artwork
Our Unfiltered Experience at SEO Mastery Summit 2025 Ho Chi Minh - Episode 124

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1798849/open_sms] Our review of the SEO Mastery Summit 2025 in Ho Chi Minh City, Vietnam delivers unfiltered opinions on what was good, what was bad and our key takeaways from the event.  We have no relationship with the event organisers so these are truly transparent thoughts on what worked and what fell short. If you're thinking of heading to Vietnam for the SEO Mastery Summit give this episode a listen. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. [https://theseoshow.co/do-your-seo/] We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review. Learn more about us at https://theseoshow.co [https://theseoshow.co/] Check out our content on Youtube [https://www.youtube.com/@watchtheseoshow] Check out our agency Local Digital [https://www.localdigital.com.au] Follow Michael on Twitter @servicescaling [https://twitter.com/servicescaling] Follow our agency Local Digital on Instagram @localdigitalco [https://www.instagram.com/localdigitalco]

26. mar. 2025 - 25 min
episode SEO Q&A Week #12 - Episode 123 artwork
SEO Q&A Week #12 - Episode 123

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1798849/open_sms] We're back answering more listener's SEO questions this week. Enjoy! WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. [https://theseoshow.co/do-your-seo/] We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review. Learn more about us at https://theseoshow.co [https://theseoshow.co/] Check out our content on Youtube [https://www.youtube.com/@watchtheseoshow] Check out our agency Local Digital [https://www.localdigital.com.au] Follow Michael on Twitter @servicescaling [https://twitter.com/servicescaling] Follow our agency Local Digital on Instagram @localdigitalco [https://www.instagram.com/localdigitalco]

18. feb. 2025 - 17 min
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