The Soft Hustle Mama

Ep. 23 Reality TV Meets Course Creation w/ Christi Martinelli.

What does reality TV have to do with creating courses people actually finish? Everything. In this episode, I sit down with Christi Martinelli, a reality TV producer with 15 years of experience (Bravo, HBO, Lifetime, Fox) who now helps coaches and course creators make their content binge worthy. We dive into why most people aren't actually storytelling (they're just telling stories), how to keep clients engaged without overwhelming them, why 20% course completion rates aren't okay, and what the coaching industry needs to shift in order to rebuild trust with clients. If you've ever felt like your course is boring, your clients aren't finishing, or you're saying too much...this conversation will change how you create content. Resources Mentioned: * Follow Christi Martinelli [https://www.instagram.com/christimartinelli/] on insta and connect with her on her course audits + strategy sessions, and her upcoming binge worthy course creation program! * Building a StoryBrand [https://amzn.to/47uQUnJ] by Donald Miller Get notifications when new episodes drop by tapping the "follow" button! Need support? Email us at hello@thesofthustlemama.com Join our Soft Sunday Newsletter [https://thesofthustlemama.myflodesk.com/softsunday] And if you loved this episode, follow me on insta [https://www.instagram.com/thesofthustlemama/] & let me know by leaving a review! 👯‍♀️ Want to be a guest on the podcast? Fill out this form [https://docs.google.com/forms/d/e/1FAIpQLSdU59sEDqdQ3C7GW85UrXlJjBw34BpjA8ZobhpLoL69h_b0zg/viewform?usp=sharing] and let's connect! + Share with a friend you think could benefit from this message! 💋

Ep. 22 When God Allows Things to Fall Apart (A Real-Time Faith Walk)

This episode is different. I'm not coming to you from a place of "I've already figured it out." I'm coming to you in the middle of it—in the uncertain season, in the questioning, in the fear. A few weeks ago, I parted ways with my biggest client. And while the first few weeks felt peaceful and exciting, now I'm eight days away from when income usually hits—and I'm starting to feel it. This is a raw, honest conversation about what it looks like to trust God when provision feels uncertain, when fear is loud, and when your brain is running worst-case scenarios. If you're in a season where things feel shaky, where doors feel quiet, where you're questioning everything—this one's for you. Scripture References: * Proverbs 3:5-6 - "Trust in the Lord with all your heart and lean not on your own understanding; in all your ways submit to him, and he will make your paths straight." * 2 Timothy 1:7 - "God has not given us a spirit of fear, but of power, love, and a sound mind." * Matthew 6:26-28 - Jesus talks about the birds of the air and how God provides for them * James 1:5 - "If any of you lacks wisdom, you should ask God, who gives generously to all without finding fault, and it will be given to you." * Romans 8:28 - "And we know that in all things God works for the good of those who love him." Get notifications when new episodes drop by tapping the "follow" button! Need support? Email us at hello@thesofthustlemama.com Join our Soft Sunday Newsletter [https://thesofthustlemama.myflodesk.com/softsunday] And if you loved this episode, follow me on insta [https://www.instagram.com/thesofthustlemama/] & let me know by leaving a review! 👯‍♀️ Want to be a guest on the podcast? Fill out this form [https://docs.google.com/forms/d/e/1FAIpQLSdU59sEDqdQ3C7GW85UrXlJjBw34BpjA8ZobhpLoL69h_b0zg/viewform?usp=sharing] and let's connect! + Share with a friend you think could benefit from this message! 💋

Ep. 21 The 5 Core Systems Every Business Needs.

I'm in the middle of building Scale Like a Mama (my new membership), and while I was recording one of the modules, I thought: "My podcast people NEED to hear this." So I'm pulling back the curtain and sharing a lesson straight from the Simple pillar of the membership—because these principles are too important not to share right now. If your business feels overwhelming, chaotic, or like everything is happening at once, it's because you're missing structure around the five core systems that every business runs on. In this episode, I'm breaking down exactly what those systems are, why they matter, and how to identify which one needs your attention first. In this episode, you'll learn: * The biggest mindset shift: Businesses are not a collection of tasks—they're a collection of systems * The 5 core systems every business runs on (no matter the industry) * Why retention is the most underrated, undervalued system (and the secret to scaling) * How to identify which system in YOUR business needs attention first * What it means to create "repeatable processes" instead of reinventing the wheel every time * Why word of mouth is the most underrated marketing strategy * How to apply the SOFT Method to the system that needs you most Resources: * Scale Like a Mama [https://thesofthustlemama.mykajabi.com/scalelikeamama] * The Presence Freedom Series [https://thesofthustlemama.myflodesk.com/presencefreedom] * The Soft Hustle Agency [https://thesofthustlemama.mykajabi.com/agency] * Founder Bottleneck Diagnostic [https://thesofthustlemama.myflodesk.com/founderbottleneck] Get notifications when new episodes drop by tapping the "follow" button! Need support? Email us at hello@thesofthustlemama.com Join our Soft Sunday Newsletter [https://thesofthustlemama.myflodesk.com/softsunday] And if you loved this episode, follow me on insta [https://www.instagram.com/thesofthustlemama/] & let me know by leaving a review! 👯‍♀️ Want to be a guest on the podcast? Fill out this form [https://docs.google.com/forms/d/e/1FAIpQLSdU59sEDqdQ3C7GW85UrXlJjBw34BpjA8ZobhpLoL69h_b0zg/viewform?usp=sharing] and let's connect! + Share with a friend you think could benefit from this message! 💋

Ep. 20 Building in Public: I'm Starting an Agency (Here's What's Coming)

So much has changed since my 2026 vision episode. God threw me a loop, but He removed the things that were keeping me where I was in order to get me where I'm going. In this raw, unscripted episode, I'm sharing what happened after I parted ways with my long-term client, why I'm building an agency (not just staying a solopreneur), and the three ways you can work with me in 2026. This is me building in public. No script. Just real talk about what it looks like when everything falls apart, and peace is the loudest thing you feel. Resources Mentioned: * Freedom Strategy Calls [https://calendly.com/hello-thesofthustlemama/freedom-calls] * The Soft Hustle Agency [https://thesofthustlemama.mykajabi.com/agency] * Scale Like a Mama Waitlist [https://thesofthustlemama.myflodesk.com/scalelikeagirl] * The Presence Freedom Series Podcast [https://thesofthustlemama.myflodesk.com/presencefreedom] Get notifications when new episodes drop by tapping the "follow" button! Need support? Email us at hello@thesofthustlemama.com Join our Soft Sunday Newsletter [https://thesofthustlemama.myflodesk.com/softsunday] And if you loved this episode, follow me on insta [https://www.instagram.com/thesofthustlemama/] & let me know by leaving a review! 👯‍♀️ Want to be a guest on the podcast? Fill out this form [https://docs.google.com/forms/d/e/1FAIpQLSdU59sEDqdQ3C7GW85UrXlJjBw34BpjA8ZobhpLoL69h_b0zg/viewform?usp=sharing] and let's connect! + Share with a friend you think could benefit from this message! 💋

Ep. 19 WTF is a Funnel? (And Why You Should Build One)

If you've ever seen people talking about "funnels" online and thought "WTF does that even mean?", this episode is for you. Funnels are one of the most vital pieces of scaling your business, but they're also one of the most misunderstood. So today, I'm breaking down exactly what a funnel is, how it works, and why you need one if you want to scale without being glued to your phone 24/7. I'm walking you through front-end funnels, backend funnels, one-time offers, upsells, email workflows, and how to nurture your community while making sales on autopilot. Resources Mentioned: * Scale Like a Mama [https://thesofthustlemama.myflodesk.com/scalelikeagirl] * Freedom Strategy Call [https://thesofthustlemama.mykajabi.com/offers/2mtacGzc/checkout] * The Presence Freedom Series [https://thesofthustlemama.myflodesk.com/presencefreedom] Get notifications when new episodes drop by tapping the "follow" button! Need support? Email us at hello@thesofthustlemama.com Join our Soft Sunday Newsletter [https://thesofthustlemama.myflodesk.com/softsunday] And if you loved this episode, follow me on insta [https://www.instagram.com/thesofthustlemama/] & let me know by leaving a review! 👯‍♀️ Want to be a guest on the podcast? Fill out this form [https://docs.google.com/forms/d/e/1FAIpQLSdU59sEDqdQ3C7GW85UrXlJjBw34BpjA8ZobhpLoL69h_b0zg/viewform?usp=sharing] and let's connect! + Share with a friend you think could benefit from this message! 💋