The TrustBuilt Podcast

Building Culture That Makes People Love Their Work | Steve Blair

Welcome back to The TrustBuilt Podcast! Host Alan Bennett sits down with culture expert Steve Blair for a deep dive into what it really takes to build and maintain a thriving organizational culture. Steve Blair is a master at culture, people, and community who works alongside leaders and founders to create cultures where the best people can thrive. In this episode, Steve breaks down his powerful "culture stack" framework—revealing the four critical levels where culture either flourishes or falls apart. Whether you're a founder, leader, or manager, this episode will change how you think about building culture in your organization. 👉 Learn more about how TrustBuilt helps business owners build trust-driven teams: https://www.trustbuiltsolutions.com/ ⏱️ Chapters 00:25 - Welcome & Meet Steve Blair 01:16 - Steve's Mission: Creating Cultures Where People Love Their Work 02:36 - Going Deep: The Art vs. Science of Building Culture 03:22 - Two Types of Leadership: Top-Down vs. Bottom-Up 05:03 - Finding Leaders Who "Get It" 06:53 - Creating Heroes: The Power of Mentorship 09:50 - Why Culture Can't Be Left to Chance 11:12 - The Core Framework: Understanding Culture 13:45 - Defining Culture: Values, Behaviors, and Results 16:20 - The Anatomy of Culture: Breaking It Down 19:30 - The Culture Stack: Four Critical Levels 22:15 - Level 1: Vision & Leadership 24:40 - Level 2: Organizational Systems & Processes 27:10 - Level 3: Managers - The Linchpin of Culture 29:45 - Level 4: Teams & Daily Work 32:15 - Where Most Culture Initiatives Fail 33:18 - Leveraging Tools at the Right Level 34:28 - Communication Strategies Across Levels 36:17 - Connecting Individual Purpose to Organizational Purpose 37:21 - The Danger of Resource Gaps 38:33 - Culture You Design vs. Culture You Deserve 39:23 - What Resources Really Mean (It's Not Pizza Fridays) 40:09 - Final Thoughts & Wrap-Up --- Connect with Steve 💻 https://www.linkedin.com/in/blairsteve/ 🌐 https://www.fulcrumcollective.com/

Building Trust-Driven Nonprofit Boards That Actually Raise Money | Melanie Palmer

When your nonprofit board isn't functioning, everything suffers—fundraising stalls, strategy gets murky, and passionate leaders burn out trying to do it all. In this episode of The TrustBuilt Podcast, host Alan Bennett sits down with Melanie Palmer, founder of M. Palmer Consulting, to explore how nonprofits can build high-performing boards that drive real impact. From victim services to arts organizations, Melanie shares powerful lessons on strategic planning, meaningful board engagement, and why clarity is the foundation of everything. Together, they dig into how to recruit the right board members, the critical role of strategic planning, why CliftonStrengths assessments transform team dynamics, and how to align your board with your mission—not just fill seats. 👉 Whether you lead a startup nonprofit or manage a mature organization, this episode will help you see trust and strategic clarity as your ultimate competitive advantage. Learn more about how TrustBuilt helps business owners build trust-driven teams: https://www.trustbuiltsolutions.com/ ⏱️ Chapters 1:19 – Meet Melanie Palmer: From Victim Services to Nonprofit Consulting 4:38 – What It Really Means to Be on a Nonprofit Board 6:17 – The Non-Negotiable: Passion for Mission (Not Resume Building) 11:00 – The Three Questions Every Board Should Ask Before Recruiting 15:00 – How CliftonStrengths Unlocks Board Potential 22:00 – Why Nonprofits and For-Profits Have the Same Leadership Challenges 30:00 – The Hidden Gap: When No One Is Driving the Bus 35:00 – How a Strategic Plan Fixes Most Board Dysfunction 37:15 – The Fundraising Plan Most Organizations Forget to Create 45:13 – Starting with Assessment: Where Is Your Board Now? 47:24 – "It's Hard to Read the Label from Inside the Bottle" 48:05 – Connect with Melanie Palmer Consulting Connect with M. Palmer Consulting 🌐 https://melaniepalmerconsulting.com  💼 Schedule a free consultation to assess your nonprofit's needs Are you a business owner who is ready to break free from the day-to-day grind & build a self-sustaining company? 👉 Set up a time to talk to Alan  🔗 https://app.reclaim.ai/m/alan-trustbuiltsolutions/quick-meeting

Why Your Team Can't Scale Without This One Leadership Principle | Jim Robinson

What if the secret to building a thriving business isn't just about systems, it's about empathy? In this episode of The TrustBuilt Podcast, I sit down with Jim Robinson, CEO, founder, speaker, and coach with 41 years of business experience. Jim shares the powerful moment that changed everything: realizing he needed a business coach when he thought he had all the answers. What You'll Learn: ✅ The difference between empathy and sympathyand why it matters ✅ How to validate employees individually while building team alignment  ✅ Why making every team member a trainer transforms your business  ✅ The exact framework for developing trust in one-on-one and group settings  ✅ How to lead teams of 5 to 500+ with the same core principles Learn more about how TrustBuilt helps business owners build trust-driven teams: https://www.trustbuiltsolutions.com/ ⏱️ Chapters: 01:26 - The Realization That Changed Everything 02:02 - From Business Owner to Accredited Business Coach 03:33 - What is Leading with Empathy? (Not Sympathy) 04:00 - Empathy in the Workplace: Putting Yourself in Their Shoes 05:12 - The Power of Emotional Connection with Your Team 05:41 - Empathy vs. Sympathy: The Well Analogy 06:24 - Why You Shouldn't Anchor Bad Behaviors 07:40 - The First Two Weeks: Intentional Onboarding 08:09 - How Quick Trust Develops When You Show Up with Empathy 09:00 - The Danger of Over-Tasking New Hires 10:06 - Creating Purpose & Clarity for Your Team 11:17 - Why Small Businesses Fail: The Team Development Gap 12:55 - The Mentor Myth: Why You Need the Right Guide 15:32 - How to Validate Team Members & Get Their Input 17:17 - Why Business Owners Struggle to Let Go 19:21 - The Bottleneck Problem: When Everything Runs Through You 21:00 - Stop Micromanaging & Start Leading 22:27 - How to Develop Leaders Within Your Team 23:52 - What Happens When You Don't Develop Your People 26:03 - Leading Teams of 5 to 500: The Same Principles Apply 27:41 - The Greatest Success: When Your Team Speaks in Your Tone 28:09 - Validate Individually, Recognize Publicly 29:02 - The Magic Number for Direct Reports & Team Size 29:34 - What Happens When Your Team Feels Heard & Validated 31:14 - Turning Introverts Into Confident Trainers 32:15 - Jim's Monthly Regional Team Meetings: What He Asks 33:04 - The Textbook on Purpose in Organizations 33:31 - How to Connect with Jim Robinson & CGP Construction Connect With Jim 📧 Email: jim@cgpconstruction.com 🌐 Website: www.cgpconstruction.com 📚 Upcoming Book: "Lead with Empathy" (Co-authored with Chris Voss) #TrustBuiltPodcast #LeadershipDevelopment #BusinessCoaching #TeamBuilding #Empathy #BusinessGrowth #Entrepreneurship #LeadWithEmpathy #ScaleYourBusiness #BusinessFreedom #TrustInBusiness #ChrisVoss #TeamDevelopment #CEOInsights

Why Letting Go Is the Key to Growing Your Business | Stella Rodda

What does it take to build a thriving business at 20 years old out of a converted school bus, with no bank loan, and a product almost nobody was making? In this episode of The TrustBuilt Podcast, host Alan Bennett sits down with Stella Rodda, founder of Zenith Coffee Company, a mobile coffee business built on one bold premise: coffee that's actually good for your body. Together, Alan and Stella dig into what it really means to build a team you can trust, why hiring for personality beats hiring for a résumé, and how systems and vulnerability can coexist in a tiny mobile workspace. Alan also unpacks the three pillars of trust — clarity, connection, and consistency — and how Stella is already applying them without even realizing it. 👉 If you're a business owner who's doing everything yourself and wondering how to step back without things falling apart, this episode is for you. Learn more about how TrustBuilt helps business owners build trust-driven teams: trustbuiltsolutions.com ⏱️ Chapters 0:30 – Welcome & Intro: What Is Zenith Coffee Company? 2:25 – The Concept: Coffee That's Actually Good for Your Body 3:16 – How She Funded It  8:27 – Alan's Three Buckets 11:27 – The Trust Challenge: Handing Your Business Off to Other People 13:04 – Understanding Your Behavioral Style as a Leader 15:47 – Why Most Hiring Posts Attract the Wrong People 21:46 – How Zenith Got 150 Applications in 4 Hours 24:11 – Monthly Meetings, Feedback Loops & Leaning Into Strengths 26:59 – The Three Pillars of Trust: Clarity, Connection & Consistency 28:55 – Why Recognition Can Backfire (and How to Get It Right) 33:24 – The Missing Piece in Most Onboarding Processes 37:30 – Employee Engagement: Communicating Constraints to Your Team 41:29 – How Stella's Team Solves Problems Together 44:13 – Exit Planning, Business Value & Reducing Owner Dependence 47:26 – Where to Find Zenith Coffee Co Connect with Stella & Zenith Coffee  🌐 https://www.zenithcoffeeco.com/ 💻 https://www.linkedin.com/in/stella-rodda-a9a440204/

How to Align Sales and Marketing to Scale Faster | Marc Ensign

Most business owners don’t have a marketing problem. They have a leadership alignment problem. In this episode of The TrustBuilt Podcast, Alan sits down with Marc Ensign, founder of LoudMouse, to unpack what a Fractional CMO actually does, why most marketing agencies fail businesses, and how misalignment between sales and marketing quietly destroys trust and revenue. If you’re spending money on marketing but unsure what’s working—or frustrated by silos between departments—this episode will help you regain clarity, control, and confidence. 👉To learn more about how to build a business that runs without you subscribe to The TrustBuilt Podcast ⏱️Chapters 01:00 – What Is a Fractional CMO? (And Why Small Businesses Need One) 04:35 – From Broadway to Business: Marketing Is About Being Heard 08:20 – Why Most Marketing Agencies Work in Silos 11:20 – Sales vs. Marketing 16:04 – The Metrics That Actually Matter 22:22 – Marketing KPIs Every Service Business Should Measure 28:34 – Client Retention & Trust 31:44 – Why Busy Marketing Doesn’t Equal Growth 33:18 – Free Marketing Resources & How to Use AI --- Connect with Marc & LoudMouse 🌐 https://loudmouse.com/ 💻 https://www.linkedin.com/in/marcensign/