The Upperhand

#4: Navigating the Up and Downs of Entrepreneurship with Tyler Ross of LVL UP Fitness

Tyler Ross is a former athlete and personal trainer and now founder of LVL UP Fitness in Boca Raton, Florida.    More than half the battle as an entrepreneur is against yourself.  Mastering your own thoughts and emotions is critical to navigating the ups and downs that come when starting a business.  And no one understands how to cultivate mental toughness better than athletes and fitness pros.     Expect to get some tactical strategies on how to apply this when things start coming at you, as well as pro tips on building your network from scratch, building trust with your clients, and the importance of balancing confidence and arrogance to get ahead.    Connect with Tyler:  www.lvlupfitfl.com  Instagram: lvlupfitfla  Tyler on Instagram: tross_fit

#3: From Pro Basketball to Entrepreneur: Building Perseverance Through Adversity with Tamir Goodman

Dubbed the "Jewish Jordan" by Sports Illustrated in 1999, Tamir Goodman had high expectations on his shoulders from a young age.  Since then, he's taken his skills and knowledge as a former professional basketball player into the entrepreneur world as Founder of Aviv Sports.    Get his take on mindset and approaching adversity in life & business - as well as tactical advice on who to hire and partner with, how to leverage your platform as an athlete, and a lot more.   Connect with Tamir:  TamirGoodman.com  AvivSports.com  Instagram: @TamirGoodman

#2: From the NFL to Business: How to Do the Necessary Work to Level Up Your Results with Taylor Symmank

Former NFL punter for the Minnesota Vikings and the New York Giants, Taylor Symmank now coaches other athletes in going pro in life after sports.   Expect to hear his story, from playing alongside Patrick Mahomes and setting records at Texas Tech, to starting an online coaching business.     We talk about how your beliefs determine your actions, how to get unstuck when you're hitting a roadblock in your business, how to price your services to get your clients results, and so much more.    Connect with Taylor: Instagram: @TSYMM

#1: From College Athlete to Launching a Sports Agency From Scratch with Jake O'Donnell of EAMG Sports

Jake O'Donnell is a former college athlete and now Founder of EAMG Sports.   We're all a result of our decisions.  What does it take to leave something that's good to take a risk on something that could be great? What mindset shifts do you need to make to execute with precision?  These are just a few of many questions we dive into with Jake.     As he shares his atypical approach to tackling the NIL space, and how he's using EAMG to equip athletes for life on and off the field, expect to learn about the importance of building a brand, leveraging social media, and how athletes can take advantage of their platforms.     Connect with Jake:  EAMGsports.com  jake@eamgsports.com  Instagram: @EAMGSports

#18. Why Content Marketing Is Important | 3 Things You Should Be Doing But Aren't

Not sure if content marketing is important in your business? Feel like you don't have time to create content? Not getting the clients you want? In this video, I break down the content marketing strategy you need to be implementing in your business (and 3 things you should be doing but probably aren't) to get more clients and scale your business quickly... while working less.