Think! Inbound Marketing with Rachael’s Ink

Listeners, I attended Inbound 2020 at the end of September, and as always, it was crammed with great information. In this Think! episode, I'm going to hit on the main theme and specifics that I learned this year. I heard from presenters like Jay Schwedelson [https://www.linkedin.com/in/schwedelson/], Worldata [https://worldata.com/]; Bernie Borges [https://www.linkedin.com/in/bernieborges/], Vengreso [https://vengreso.com/]; Jessika Phillips [https://www.linkedin.com/in/jessikaphillips/], NOW Marketing Group [https://nowmarketinggroup.com/]; Dale Bertrand [https://www.linkedin.com/in/dalebertrand/], Fire&Spark [https://www.linkedin.com/company/fireandspark/], to name a few that I specifically point out in this podcast. There were plenty of others who were just as awesome! You can also view these presentations by visiting Inbound 2020 [https://www.inbound.com/] and purchasing the content pass. This is not a paid promotion. It's just me providing you with access to the same information. Please tell me what you think about these items, how it's going for you, and what you will inspire this year at anchor.fm/rachaelsink/message [//anchor.fm/rachaelsink/message] (or click the link above), or hit me up on social media and reference this podcast. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app [https://anchor.fm/app]

Let's dig in on Buyer Personas. In the last episode, we talked about what a buyer persona is and how it can help you. We also walked through crafting a persona. In this episode, we delve a little deeper into understanding buyer persona research and who inside and outside of your company can help. Get your FREE buyer persona research interview questions [https://rachaelsink.hubspotpagebuilder.com/buyer-persona-research-interview-questions] to get started. Record your questions for our podcast at anchor.fm/rachaelsink/message [https://anchor.fm/rachaelsink/message]. Subscribe today on your favorite podcast listening channel, and follow us on social media. Enjoy! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app [https://anchor.fm/app]

Buyer Personas! This episode is all about buyer personas, and everything we can learn about our ideal customer. You'll hear about my buyer persona development a and together we'll walk through a fictional persona and how to benefit from creating one. Want more information? Send me your questions at anchor.fm/rachaelsink/message [//anchor.fm/rachaelsink/message], I may even feature your questions and comments on an upcoming episode. We invite you to submit your questions and comments at anchor.fm/rachaelsink/message, or any of our social media accounts. Facebook [https://www.facebook.com/therachaelsink], Twitter [https://twitter.com/rachaelsink], Instagram [https://www.instagram.com/rachaelsink/], LinkedIn [https://www.linkedin.com/in/rachaelsink/] Are you interested in taking a personalized look at your current marketing efforts? Then schedule a FREE 30-Minute consultation today: bit.ly/2EXg7wA [https://l.instagram.com/?u=https%3A%2F%2Fbit.ly%2F2EXg7wA&e=ATMrOFNOiZuWHeupa7GWtlg_MCR4dxqLEUnRNFO-_VE8PskfOn-R5P_QRymH-kxXlTY-tM88g2-LqkAYEzJgH4-qiH0f4daYxN2aaQ&s=1]. Subscribe today! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app [https://anchor.fm/app]

In this episode, we cover the big question, what is inbound marketing? Listen in as we cover the basics, and start scratching the surface of some of the elements to this method. Including the Buyer's Persona, Buyer's Journey, Content Development, and SMART Goals. We'll also touch on what I call the other side of marketing - outbound marketing, and why I've come to the same conclusion as many others that inbound is the way to go. We invite you to submit your questions and comments at anchor.fm/rachaelsink/message, or any of our social media accounts. Facebook [https://www.facebook.com/therachaelsink], Twitter [https://twitter.com/rachaelsink], Instagram [https://www.instagram.com/rachaelsink/], LinkedIn [https://www.linkedin.com/in/rachaelsink/] Are you interested in taking a personalized look at your current marketing efforts? Then schedule a FREE 30-Minute consultation today: bit.ly/2EXg7wA [https://l.instagram.com/?u=https%3A%2F%2Fbit.ly%2F2EXg7wA&e=ATMrOFNOiZuWHeupa7GWtlg_MCR4dxqLEUnRNFO-_VE8PskfOn-R5P_QRymH-kxXlTY-tM88g2-LqkAYEzJgH4-qiH0f4daYxN2aaQ&s=1]. Subscribe today! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app [https://anchor.fm/app]

THINK! A WEEKLY INBOUND MARKETING PODCAST This is a weekly podcast dedicated to helping entrepreneurs and small businesses implement inbound marketing strategies every day. Each week, we’ll discuss inbound methods like: * Who is your buyer? And why building buyer personas is critical. * The Buyer’s Journey: How does your buyer find out about you and become a customer? * Which social media platforms should you be using? In this first episode, I also tell a bit about myself and why I believe in inbound marketing. Submit your questions at https://anchor.fm/rachaelsink/message [https://anchor.fm/rachaelsink/message]. Or, I can easily be found on social: * FB @therachaelsink [https://www.facebook.com/therachaelsink] * Instagram @rachaelsink [https://www.instagram.com/rachaelsink/] * LinkedIn @rachaelsink [https://www.linkedin.com/in/rachaelsink/] Subscribe today and never miss an episode! Enjoy! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app [https://anchor.fm/app]