Trust: The Value of Better Business Bureau

Natosha on the hot seat

Ready to build trust and grow your business? In this episode, we take you inside a real conversation between Mark Putnam of Global Ethics Solutions and Better Business Bureau's Natosha Beach to explore the value and process of BBB Accreditation. Mark, whose business is a creative company producing training materials and consulting services for businesses globally, shares his interest in accreditation primarily for branding and affiliation with respected organizations. You'll hear why he believes aligning with the BBB makes sense, particularly given his company's focus on connecting character and compliance. Discover how BBB Accreditation is more than just a badge; it provides access to tools and support designed to help your business stand out. The episode highlights how accreditation helps businesses improve online reputation, grow, and reduce risk. Listeners will gain insight into specific benefits discussed, such as using the BBB Seal as a competitive edge, accessing pre-qualified leads through the Get-a-Quote platform, leveraging Marketing Solutions for increased visibility, and utilizing the BBB Toolbox for integrated business technologies at discounted prices, including website building, social media scheduling, and lead generation tools. The conversation also touches on professional development resources like BBB Learning, Webinars, and access to The CEO Forum Group. Understand how the BBB assists businesses in navigating customer issues and reducing risk through services like mediation and arbitration for dispute resolution. Hear Mark explain his approach to handling customer concerns by listening and being fair, including offering a money-back guarantee. Finally, learn about the commitment to the eight BBB Standards of Trust, which Mark agrees to uphold, and get a glimpse into the application process, including fee structure based on company size and the support provided by a dedicated Customer Success Partner. If you're a business owner looking to enhance credibility and attract customers who value reliability, this episode offers a practical look at how BBB Accreditation works and the comprehensive benefits it provides. Tune in to see if becoming a BBB Accredited Business could be the right step for you!

Trust or Bust: Secrets to Winning Over Businesses in One Call

Dive into this electrifying podcast episode that unveils the art of building unshakable trust in today’s marketplace—a must-listen for anyone eager to master sales and business connections! With a staggering 82% of consumers citing trust as the cornerstone of their buying decisions, the episode takes you behind the scenes of a real sales call with the Better Business Bureau, dissecting every move with razor-sharp insights from BBB experts and sales strategies that could transform your approach.  Tailored especially for BBB sales teams but packed with universal gems, this deep dive into accreditation benefits and consultative selling reveals how to connect authentically with business owners, address skepticism head-on, and showcase undeniable value. Don’t miss your chance to unlock game-changing techniques—hit play now before this opportunity slips away!

Closing with Class – Sealing the Deal the Smart Way

Want to close deals without sounding like a used-car salesman? In this episode, we analyze Lauren Quick’s smooth, consultative close with Brayden, a new business owner weighing BBB accreditation. Lauren ditches the hard sell, spotlighting digital tools like the BBB business profile and lead-generating “Get a Quote” button to show Brayden how accreditation fuels growth—no website required. Learn how to empower prospects, highlight tangible benefits like online visibility, and position your offer as their next logical step. Perfect for sales pros who want to close with confidence and integrity, this episode is a masterclass in persuasion that respects the buyer. Hit play and elevate your closing game.

Flipping Objections – Turning Doubt into Dollars

Can objections actually make your sales pitch stronger? Join us as we break down how Lauren Quick flips a common misconception—that BBB is just about complaints—into a powerful selling point during her call with Brayden, a skeptical painting contractor. Using hard-hitting data from the 2024 IABBB survey and clever reframing, Lauren builds credibility and shows Brayden how accreditation boosts trust and reputation. Discover how to anticipate pushback, leverage social proof, and turn “no” into “tell me more.” Packed with real-world tactics, this episode is your playbook for overcoming skepticism and making your value undeniable. Listen now to master the art of objection handling.

Mastering Discovery – Unlocking Your Prospect’s True Needs

What if you could turn a cold call into a conversation that wins trust and closes deals? In this gripping episode, we dive into a real-life sales call where BBB’s Lauren Quick uses razor-sharp discovery techniques to connect with Brayden, a painting contractor new to the business game. Instead of pitching blindly, Lauren asks targeted questions to uncover Brayden’s goals—going full-time and landing more commercial gigs—and tailors her approach to fit his world. You’ll learn how to listen like a pro, ask the right questions, and craft a value proposition that hits home. Whether you’re a sales veteran or just starting out, this episode delivers practical strategies to transform generic pitches into personalized wins. Tune in and rethink how you connect with prospects.