Unsolicited RFPs

06: Revel Surf x Cannon Beach, AZ

Cannon Beach and Revel Surf don’t have a “getting people to try it once” problem — they have a “how do we keep them coming back all year?” problem. In this episode, Adam and Camden break down how a 60-acre surf, dining, and entertainment development in Mesa can use content, community, and a “thousand true fans” strategy to turn a surf park into a long-term revenue engine. From weekly head-to-head surf battles and wipeout-driven content to “The Break” show and a Breakers fan community, they outline how to build something that outlasts shoulder seasons and paid campaigns.  If Cannon Beach wants to be more than a novelty, this is the roadmap. Watch or listen at TheBrandRevolt.com [TheBrandRevolt.com], YouTube, or your favorite podcast platform. This is Unsolicited RFPs.

EP 5: Choose Your Own Adventure

Most destination content blends into the same scroll-able wallpaper: pretty shots, quick facts, and nothing that actually pulls people in. So we decided to throw the whole format out. In this episode, we pitch a new way forward: a choose-your-own-adventure content series designed for travelers who want control, not another highlight reel. Multiple paths. Multiple stories. Viewers deciding what happens next. It’s entertainment, trip-planning, and audience insight wrapped into one format no one else is doing. We break down how destinations, regions, and even full states could use this model to create content people binge, not browse. Why it works. How to fund it. And how brands can use it to turn passive viewers into active explorers who already feel connected before they ever visit. If destinations want attention, this is how you earn it. Watch or listen at TheBrandRevolt.com [TheBrandRevolt.com], YouTube, or your favorite podcast platform. This is Unsolicited RFPs.

EP 4: Built Bar

Built Bar isn’t failing—they’ve got a strong product, loyal fans, and wide distribution. But in a crowded market where every protein bar claims to be the “best tasting,” that’s not enough. In this episode of Unsolicited RFPs, Adam Stoker and Camden Bernatz dig into Built Bar’s heavy reliance on influencer spend, their endless cycle of promotional content, and the lack of a clear, ownable brand identity. Then, they propose a new direction: a strategy that shifts Built Bar from selling protein bars to building a brand people buy into. The key? Two words already hiding in plain sight: Built Different. Watch or listen at TheBrandRevolt.com, YouTube, or your favorite podcast platform.

EP 3: Traeger Grills

Traeger Grills has built an empire on wood-fired flavor and outdoor swagger. Min Woo Lee has built a cult following as golf’s most stylish disruptor. So why aren’t these two already working together? In this episode of Unsolicited RFPs, we explore a pitch-perfect brand collab that no one’s talking about—but should be. Traeger x Min Woo Lee is the kind of unexpected partnership that could fire up new audiences, cross markets, and bring personality to the fairway. We’re serving up bold strategy, smoky content ideas, and a little unsolicited genius. If Traeger’s listening: let’s talk next steps. Watch or listen at TheBrandRevolt.com [http://TheBrandRevolt.com], YouTube, or your favorite podcast platform.

EP 2: Maverik

Maverik already has something most brands dream of—clear positioning, a strong identity, and a fanbase that borders on cult-like loyalty. So why are we bothering with an unsolicited RFP? Because even bold brands can level up. In this episode, we take Maverik’s adventure-fueled image and push it further. Adam Stoker and Camden Bernatz explore how Maverik can deepen its content game and fully tap into the power of its Adventure Club Rewards—a program with the kind of passionate following most brands would kill for. It’s not about reinventing Maverik. It’s about building on the momentum they already have. Watch or listen at TheBrandRevolt.com, YouTube, or your favorite podcast platform.