What She Does Podcast

The Brow Whisperer: Real Beauty, Real Business with Pilar DeMann

Have you ever looked in the mirror and felt like something was just... off — but couldn't put your finger on it? Pilar DeMann says it might be your brows. With over 30 years of beauty experience, Pilar has built an award-winning studio in Washington, Connecticut, a loyal client base of 600+, and a reputation for real, wearable beauty that fits a woman's life. In this episode, she breaks down the truth about microblading (yes, it can be permanent), the biggest brow mistake women make (hint: it involves your nail salon), and why women over 50 actually need makeup more than ever — just not a lot of it. She also gets candid about building a business alone, raising prices after 10 years, and the Jones Road beauty campaign that made a childhood dream come true at 52. If you've ever wanted an expert in your corner who's going to tell it to you straight — listen in. Your brows may thank you.

She Built the Firm She Couldn't Find: Allison Mahoney on Survivors' Rights & Tech Abuse

What does it take to leave a big law career and build something from the ground up—one that actually changes lives? In this powerful episode of What She Does, we sit down with Allison Mahoney, founder and managing attorney of ALM Law, a firm dedicated entirely to survivors of sexual abuse, intimate partner violence, technology-facilitated abuse, and children harmed in foster care and juvenile justice systems. Allison opens up about why she chose this emotionally demanding work, how she manages secondary trauma (yoga, skiing, and very firm boundaries), what clients are really looking for in a trauma-informed attorney, and why she believes taking risks is the most important advice she could give her younger self. She also shares a remarkably honest look at the business side of building a purpose-driven law firm—and why AI might be the next frontier of abuse cases. This is one of those episodes that will stay with you. If you're a woman who's ever thought about taking a leap into something bigger than yourself, Allison's story is exactly the inspiration you need. Topics covered: survivors' rights law, domestic violence, technology abuse, foster care civil rights, trauma-informed practice, building a law firm, legal entrepreneurship, AI, and tech abuse trends.

From Civil Engineer to Bourbon Barrel Investor: An Unexpected Path to Liquid Assets

What do civil engineering and bourbon have in common? More than you'd think. Morgan Salsman, founder of LQD Assets and BRBN Storage, grew up in Bardstown, Kentucky, the Bourbon Capital of the World, and turned a $5,000 barrel investment at 21 into a full-fledged whiskey business. She breaks down the surprisingly fascinating world of bourbon barrel investing, what it actually means to warehouse whiskey, how tariff wars are shaking the spirits industry, and why craft bourbon is like a snowflake — no two barrels are ever the same. A great pivot story with a side of bourbon education. You will leave smarter and maybe a little thirsty. 🥃 #bourbon #WhatSheDoesPodcast #bourbonbarrel #whiskey #liquidassets #barrelinvestment #womeninbusiness

The Secret Career You Didn't Know Existed: What It Really Takes to Be a Ghostwriter

What if someone else could write your book — and do it in your voice? We sat down with Dr. Marcia Layton Turner, New York Times and Wall Street Journal bestselling ghostwriter and founder of the Association of Ghostwriters (AOG), to pull back the curtain on the fascinating world of professional ghostwriting. Marcia shares how she stumbled into the field, what it really takes to write in someone else's voice, and why demand for skilled ghostwriters is actually rising — even in the age of AI. Whether you've ever dreamed of writing a book, wondered how celebrity memoirs get made, or are just curious what it looks like to build a niche writing career, we dig into the real risks of using AI-generated content for your book, including why publishers are rejecting it and what it could cost you legally. Topics include what ghostwriters actually do, the hardest part of the job, red and green flags to look for when hiring one, and why books remain among the most powerful business and authority-building tools available.

From Accidental Start to Operations Leader: Running Advertising at Vox Media

Lauren Winter didn't plan to land in digital advertising — but 15 years later, she's running the full operations engine at Vox Media, one of the most recognized names in modern media. As Head of Operations, Advertising, Lauren oversees everything from pricing and planning to campaign execution and delivery — and she's currently building AI and automation into how her teams work every day. In this episode, Lauren gets candid about what it took to grow from that first unexpected job into a senior leadership role, how she thinks about navigating massive industry shifts, and why being calm and solutions-oriented might be the most underrated career skill there is. She also shares what she's learned about balancing work and raising three kids — and why her answer to 'how do you do it all?' is always the same.