Working on Purpose

Friction to Fuel: Turning Team Difference Into Unstoppable Strength

Friction on your team? Conflict brewing? Before you manage around it — stop. Those differences in style, culture, and perspective might be your biggest untapped asset. Authors Susan MacKenty Brady, Stuart Kliman, and Lt. General (Ret.) Leslie Smith share six powerful actions to turn human difference into organizational strength — and expose the hidden landmines keeping leaders stuck in yesterday's playbook. Your team's complexity is calling. Will you answer? Working on Purpose is broadcast live Tuesdays at 6PM ET and Music on W4CY Radio (www.w4cy.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.w4cy.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=b6rauPY_VIZU1vlCGRtOx-1qk54yAqJZlATk0fEEZaY&e=]) part of Talk 4 Radio (www.talk4radio.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4radio.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=kfnPLKoMa6NLXakP7s0ZtEbYtQqcNE9_9360pXti1dU&e=]) on the Talk 4 Media Network (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]). Working on Purpose is viewed on Talk 4 TV (www.talk4tv.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4tv.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=4H9THsdhrfCUnImyLmsg9bXAYS8D1-Irb4A2g03pYgE&e=]). Working on Purpose Podcast is also available on Talk 4 Media (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]), Talk 4 Podcasting (www.talk4podcasting.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4podcasting.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=EuaHzIg9W5dFmp-W7Dp0D36nZEyszXpjGHERMUvoQ8M&e=]), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets. Become a supporter of this podcast: https://www.spreaker.com/podcast/working-on-purpose--2643411/support [https://www.spreaker.com/podcast/working-on-purpose--2643411/support?utm_source=rss&utm_medium=rss&utm_campaign=rss].

Negotiating from the Highest Self: Where Wisdom Meets Win-Win

What if your next negotiation became an expression of your highest self? Beyond tactics and techniques lies a deeper way of engaging—one that honors both your aims and the humanity of those across from you. Dr. Mehrad Nazari shares the principles of Enlightened Negotiation, a spiritually grounded approach inspired by Eastern wisdom traditions. Through 8 guiding laws, you’ll learn to bring greater awareness, intuition, and creativity into your negotiations, transforming them into shared success. Working on Purpose is broadcast live Tuesdays at 6PM ET and Music on W4CY Radio (www.w4cy.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.w4cy.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=b6rauPY_VIZU1vlCGRtOx-1qk54yAqJZlATk0fEEZaY&e=]) part of Talk 4 Radio (www.talk4radio.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4radio.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=kfnPLKoMa6NLXakP7s0ZtEbYtQqcNE9_9360pXti1dU&e=]) on the Talk 4 Media Network (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]). Working on Purpose is viewed on Talk 4 TV (www.talk4tv.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4tv.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=4H9THsdhrfCUnImyLmsg9bXAYS8D1-Irb4A2g03pYgE&e=]). Working on Purpose Podcast is also available on Talk 4 Media (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]), Talk 4 Podcasting (www.talk4podcasting.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4podcasting.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=EuaHzIg9W5dFmp-W7Dp0D36nZEyszXpjGHERMUvoQ8M&e=]), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets. Become a supporter of this podcast: https://www.spreaker.com/podcast/working-on-purpose--2643411/support [https://www.spreaker.com/podcast/working-on-purpose--2643411/support?utm_source=rss&utm_medium=rss&utm_campaign=rss].

The Culture Ripple: Transforming Invisible Beliefs into Excellent Culture

Discover how invisible beliefs shape behavior, performance, unity, and purpose at work and beyond. Drawing from The Culture Ripple, this conversation with Steve Gandara explores how to replace limiting beliefs with liberating ones, build service-over-self cultures, foster true accountability, and create environments where people feel seen, valued, inspired, and empowered to flourish. Working on Purpose is broadcast live Tuesdays at 6PM ET and Music on W4CY Radio (www.w4cy.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.w4cy.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=b6rauPY_VIZU1vlCGRtOx-1qk54yAqJZlATk0fEEZaY&e=]) part of Talk 4 Radio (www.talk4radio.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4radio.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=kfnPLKoMa6NLXakP7s0ZtEbYtQqcNE9_9360pXti1dU&e=]) on the Talk 4 Media Network (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]). Working on Purpose is viewed on Talk 4 TV (www.talk4tv.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4tv.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=4H9THsdhrfCUnImyLmsg9bXAYS8D1-Irb4A2g03pYgE&e=]). Working on Purpose Podcast is also available on Talk 4 Media (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]), Talk 4 Podcasting (www.talk4podcasting.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4podcasting.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=EuaHzIg9W5dFmp-W7Dp0D36nZEyszXpjGHERMUvoQ8M&e=]), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets. Become a supporter of this podcast: https://www.spreaker.com/podcast/working-on-purpose--2643411/support [https://www.spreaker.com/podcast/working-on-purpose--2643411/support?utm_source=rss&utm_medium=rss&utm_campaign=rss].

Enter the Mission Generation: Redefining Career, Contribution, and Calling

A new career narrative is emerging—one driven less by prestige and more by purpose. People everywhere are seeking to use their gifts in service of something larger than themselves. This episode invites you into the Mission Generation: a movement reshaping how we think about work, success, and fulfillment—and how you can step into meaningful contribution that rebuilds our future, no matter where you are in your career. Working on Purpose is broadcast live Tuesdays at 6PM ET and Music on W4CY Radio (www.w4cy.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.w4cy.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=b6rauPY_VIZU1vlCGRtOx-1qk54yAqJZlATk0fEEZaY&e=]) part of Talk 4 Radio (www.talk4radio.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4radio.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=kfnPLKoMa6NLXakP7s0ZtEbYtQqcNE9_9360pXti1dU&e=]) on the Talk 4 Media Network (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]). Working on Purpose is viewed on Talk 4 TV (www.talk4tv.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4tv.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=4H9THsdhrfCUnImyLmsg9bXAYS8D1-Irb4A2g03pYgE&e=]). Working on Purpose Podcast is also available on Talk 4 Media (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]), Talk 4 Podcasting (www.talk4podcasting.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4podcasting.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=EuaHzIg9W5dFmp-W7Dp0D36nZEyszXpjGHERMUvoQ8M&e=]), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets. Become a supporter of this podcast: https://www.spreaker.com/podcast/working-on-purpose--2643411/support [https://www.spreaker.com/podcast/working-on-purpose--2643411/support?utm_source=rss&utm_medium=rss&utm_campaign=rss].

Brand with Backbone: Why Emotional Connection Drives Loyalty

What makes a brand unforgettable? Conviction. Warren Kornblum explores how standing for something meaningful sparks emotional connection, earns belief, and subtly shapes culture. Learn why values must be lived, not stated, and how great brands evolve their voice without losing their core. But conviction alone isn’t enough—trust is built by consistently delivering on your promises. At its best, a brand creates genuine human connection, turning transactions into relationships that endure. Working on Purpose is broadcast live Tuesdays at 6PM ET and Music on W4CY Radio (www.w4cy.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.w4cy.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=b6rauPY_VIZU1vlCGRtOx-1qk54yAqJZlATk0fEEZaY&e=]) part of Talk 4 Radio (www.talk4radio.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4radio.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=kfnPLKoMa6NLXakP7s0ZtEbYtQqcNE9_9360pXti1dU&e=]) on the Talk 4 Media Network (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]). Working on Purpose is viewed on Talk 4 TV (www.talk4tv.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4tv.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=4H9THsdhrfCUnImyLmsg9bXAYS8D1-Irb4A2g03pYgE&e=]). Working on Purpose Podcast is also available on Talk 4 Media (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]), Talk 4 Podcasting (www.talk4podcasting.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4podcasting.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=EuaHzIg9W5dFmp-W7Dp0D36nZEyszXpjGHERMUvoQ8M&e=]), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets. Become a supporter of this podcast: https://www.spreaker.com/podcast/working-on-purpose--2643411/support [https://www.spreaker.com/podcast/working-on-purpose--2643411/support?utm_source=rss&utm_medium=rss&utm_campaign=rss].