WTF Happened

“The Shocking Truth About How AI Is Changing Marketing Forever” with Donal Mac Manus

🎙️ Episode 6: What the Fck Happened with Donal Mac Manus In this episode of What the Fck Happened, Tom sits down with Donal Mac Manus, Chief Revenue Officer at Zensai, to delve into the evolving landscape of B2B SaaS, the integration of AI in marketing, and the essence of human-centric leadership in the digital age. 🔥 Inside this episode: → Transitioning from traditional marketing to leading revenue strategies in SaaS → Harnessing AI to drive marketing innovation and ethical practices → Building and scaling high-performing, human-first teams → Navigating career shifts and embracing continuous learning → Crafting a personal brand in the ever-changing tech industry If you’re exploring the intersections of technology, leadership, and personal growth, this episode offers valuable insights and inspiration. 📌 Subscribe for raw, unfiltered conversations on branding, business, and entrepreneurship. 🔗 MORE FROM WTF Happened & Dojo Films 🤳 LinkedIn: ⁠@tom-voller⁠ 🤳 LinkedIn: ⁠@sam-ramsden⁠ 🧑🏼‍💻 Website: ⁠www.dojofilms.co.uk⁠ 🚨 Newsletter: ⁠Dojo Digest Sign-Up⁠ Chapters: 00:00 - Introduction: The Fusion of AI and Marketing 03:15 - Donal’s Journey: From Traditional Marketing to SaaS Leadership 08:45 - Ethical AI: Navigating the New Marketing Frontier 14:30 - Building Human-Centric Teams in Tech 20:10 - Embracing Change: Career Transitions and Lifelong Learning 26:50 - Personal Branding in a Digital World 33:00 - Final Thoughts & Advice for Aspiring Leaders Donal Mac Manus is a seasoned marketing leader with a passion for integrating AI into ethical marketing practices and building human-first teams in the tech industry.

Strategy, methodology and then technology | What the F Happened Podcast with Sean Broderick

🎙️ Episode 5: What the Fck Happened with Sean Broderick In this episode of What the Fck Happened, Tom sits down with Sean Broderick, Director of Product Marketing - Thought Leadership & Media at Sitecore, to explore the evolving landscape of product marketing, the power of storytelling, and the art of public speaking in the digital age. 🔥 Inside this episode: → The journey from traditional marketing to leading thought leadership at a global tech company → Harnessing storytelling to drive product marketing success → The importance of public speaking and voice training for professional growth → Navigating career transitions and embracing continuous learning → Building a personal brand in the B2B tech space If you’re navigating the complexities of modern marketing, aiming to enhance your communication skills, or seeking inspiration for your career path, this episode is for you. 📌 Subscribe for raw, unfiltered conversations on branding, business, and entrepreneurship. 🔗 MORE FROM WTF Happened & Dojo Films 🤳 LinkedIn: @tom-voller [https://www.linkedin.com/in/tom-voller] 🤳 LinkedIn: @sam-ramsden [https://www.linkedin.com/in/sam-ramsden] 🧑🏼‍💻 Website: www.dojofilms.co.uk [https://www.dojofilms.co.uk] 🚨 Newsletter: Dojo Digest Sign-Up [https://www.dojofilms.co.uk/newsletter] Chapters: 00:00 - Introduction: The Evolution of Product Marketing 02:30 - Sean’s Journey: From Traditional Marketing to Sitecore 07:15 - Storytelling as a Tool for Product Marketing 12:45 - The Role of Public Speaking in Career Advancement 18:20 - Embracing Continuous Learning and Voice Training 24:10 - Building a Personal Brand in B2B Tech 30:00 - Navigating Career Transitions and Growth 35:30 - Final Thoughts & Advice for Aspiring Marketers Sean Broderick is recognized as a Top 100 Product Marketing Influencer and is passionate about leveraging storytelling and public speaking to drive marketing success.

The real truth about why most businesses fail - with Oliver Yonchev

Success doesn’t follow a script—and neither does Oliver Yonchev’s story. In this episode of What the Fck Happened*, Tom and Sam sit down with Oliver Yonchev, Founder of cocreatd, previous co-founder of Flight Story Story and former Managing Director at Social Chain, for a brutally honest conversation about startups, self-awareness, and scaling without losing your mind. 🔥 Inside this episode: * From Barnsley to NYC (how location changes aspiration) * The chaos (and charm) of startup life * Why self-awareness is a founder’s secret weapon * Partnerships, ego, and the dynamics of leadership * AI, personal branding, and the future of work If you're building something, navigating your next chapter, or figuring out how to lead better, this one's for you. 📌 Subscribe for unfiltered conversations on business, branding, and the stuff they don’t put in the highlight reel. 🔗 MORE FROM WTF Happened & Dojo Films 🤳 LinkedIn: @tom-voller 🤳 LinkedIn: @sam-ramsden 🧑🏼‍💻 Website: www.dojofilms.co.uk [www.dojofilms.co.uk] 🚨 Newsletter: https://product.dojo-landing.com/dojo-digest-newsletter-sign-up [https://product.dojo-landing.com/dojo-digest-newsletter-sign-up] Chapters: * 00:00 - Introduction to the Podcast and Guest * 01:39 - The Journey from Barnsley to New York * 07:04 - Transitioning from Music to Marketing * 11:21 - The Startup Experience and Culture * 16:05 - Partnership Dynamics and Leadership * 19:36 - Founding Co-Created and Paying It Forward * 21:50 - The Shift from Employee to Entrepreneur * 23:19 - Transitioning to Entrepreneurship * 24:55 - The Humbling Journey of Founders * 26:49 - Leveraging AI for Business Efficiency * 30:44 - The Macro Picture of AI Development * 35:53 - The Future of Work and Entrepreneurship * 40:01 - Personal Branding in a Noisy World * 47:24 - Future Ambitions and the Journey Ahead

From personal turmoil to building a brand | What the F Happened Podcast with Emily Dunlop

Success isn’t a straight line—it’s messy, unpredictable, and full of WTF moments. In this episode of What the Fck Happened, Tom and Sam sit down with Emily — founder of good marketing club — to break down the reality of personal branding, business growth, and the mindset shifts that make it all work. 🔥 Inside this episode: → How personal turmoil can fuel professional success → Why work-life balance is a myth (and what actually matters) → The mindset shift every founder needs to build a personal brand → Community vs. audience – why one is way more valuable → How fear holds you back—and how to push through it 00:00 - Introduction to Chaos and Success 01:54 - Emily's Personal and Professional Turmoil 06:08 - Taking Ownership and Making Changes 09:58 - The Mindset Shift in Personal Branding 14:12 - Balancing Freedom, Fulfillment, and Finance 17:57 - Building a Community vs. an Audience 21:49 - The Importance of Authenticity in Personal Branding 26:02 - The Journey of Self-Discovery and Growth 29:49 - Future Aspirations and Overcoming Fear 💡 If you're building a brand, chasing freedom, or figuring out WTF to do next—this episode is for you. 📌 Subscribe for unfiltered conversations on branding, business, and entrepreneurship. 🔗 MORE FROM WTF Happened & Dojo Films 🤳 LinkedIn: @tom-voller @ramsden-sam 🧑🏼‍💻 Website: www.dojofilms.co.uk [http://www.dojofilms.co.uk] 🚨 Newsletter: www.product.dojo-landing.com/dojo-digest-newsletter-sign-up [http://www.product.dojo-landing.com/dojo-digest-newsletter-sign-up]

The secret to explosive YouTube growth | What the F Happened Podcast with Victoria Blinova

Success isn’t a straight line—it’s messy, unpredictable, and full of WTF moments. In this episode of What the Fck Happened, Tom sits down with Victoria Blanova, Partnerships Monetization Lead at YouTube, to break down the reality of content creation, personal branding, and navigating a career in digital media. 🔥 Inside this episode: → How resilience and passion drive long-term success → Why career pivots are necessary (and how to handle them) → The untapped power of LinkedIn for personal branding → Monetisation and niche expertise — what actually works? → Avoiding burnout while building a community If you're creating content, building a brand, or figuring out how to stand out—this episode is for you.📌 Subscribe for raw, unfiltered conversations on branding, business, and entrepreneurship.🔗 MORE FROM WTF Happened & Dojo Films 🤳 LinkedIn: @tom-voller 🤳 LinkedIn: @sam-ramsden 🧑🏼‍💻 Website: www.dojofilms.co.uk 🚨 Newsletter: Dojo Digest Sign-UpChapters: 00:00 [https://www.youtube.com/watch?v=Wfoc9kOvZOs] - Introduction: The Reality of Content Creation 02:45 [https://www.youtube.com/watch?v=Wfoc9kOvZOs&t=165s] - Victoria’s Journey: From Eastern Europe to YouTube 07:18 [https://www.youtube.com/watch?v=Wfoc9kOvZOs&t=438s] - Why Resilience and Passion Matter in Career Growth 12:02 [https://www.youtube.com/watch?v=Wfoc9kOvZOs&t=722s] - The Power of FMCG Experience in Marketing 17:15 [https://www.youtube.com/watch?v=Wfoc9kOvZOs&t=1035s] - Leveraging LinkedIn for Personal Branding and Growth 21:48 [https://www.youtube.com/watch?v=Wfoc9kOvZOs&t=1308s] - Navigating Career Pivots and Finding Your Niche 26:32 [https://www.youtube.com/watch?v=Wfoc9kOvZOs&t=1592s] - Consistency vs. Creativity: What Matters More? 31:01 [https://www.youtube.com/watch?v=Wfoc9kOvZOs&t=1861s] - Monetization & Market Entry: What Creators Need to Know 36:47 [https://www.youtube.com/watch?v=Wfoc9kOvZOs&t=2207s] - Avoiding Burnout: The Role of Authenticity in Content Creation 41:25 [https://www.youtube.com/watch?v=Wfoc9kOvZOs&t=2485s] - Community Over Audience: The Key to Long-Term Success 46:12 [https://www.youtube.com/watch?v=Wfoc9kOvZOs&t=2772s] - Final Thoughts & Advice for Aspiring Creators