You're Overthinking Marketing

Overthinking ... Again? Same! Steal My Minimum Plan

Is YOUR brain like a browser with 15 open tabs … some opened weeks or months ago … and one has a video playing somewhere? Feeling stuck? Foggy? Overthinking your next move? And you are OVERTHINKING everything?! You’re not alone. I'm stuck back in that spiral right now too. Again. Ugh! Let’s talk about what to do when you’re spiraling — not just how to avoid it. This isn't packed with long tips list, it's a real-time check-in, a behind-the-scenes share, and you can borrow my MVP - Minimum Viable Plan, aka the Backpocket Basics. What you can try doing when nothing else is feeling right or the mud seems too deep. It's what helped me get through roughest times in business and what I've turned to again. This chat is also a reminder that you’re not alone if life or the season has you foggy, frazzled, or frozen.

Where to Start? Start with "So What?!"

If you've ever heard the maxim or advice that "practice makes perfect" ... well that advice kinda sucks! What often happens - in life, business, my golf swing - is that practice just grooves our BAD habits. We need to improve our starting points, our intentions, and purposes so we can practice the right things. In marketing  we tend to jump right into tactics and tools  and working on those things first because it feels productive. It's great to create things in Canva, schedule posts to Facebook or Instagram, plan out and email series. And none of those are bad! Not at all. But there's no magic formula that says X number of posts, Reels, or emails automatically equals purchases, bookings, or referrals. AND ... if we skipped a step and didn't get super clear about our audience, their true needs and wants, and our message .... then no amount of posting, publishing, sending etc is gonna fix things. Where do we start in marketing? We need to start with being able to really, truly answer the "So What?!" or "why should I care?" that is going through our prospective customers' minds. Here's your help on how to Start Here and get through "so what" to a "so that ...." that matters.

Business + Marketing: Marathons, Not Sprints

Let me ask you something: Are you running your business like a marathon… or white-knuckling, and panic-sprinting  this week? Frantic because you haven’t posted in two weeks? This episode comes from a live chat I did with a group of coaches, consultant, course creators in my month-long marketing event—but the message hits home for every smart solopreneur I know. Because I believe - I KNOW - that truly sustainable marketing doesn’t come from adrenaline and hustle.  It comes from rhythm, rest, and a strategy that actually fits your pace. So if you’ve been crash batching, ghosting your audience, or just stuck in a spiral of “shoulds”— Take  this as your rest stop or beverage break.  Let’s use this sports analogy to talk about what it's often like for soloprenerus, and to break the wild sprinting and panic posting. And what it really takes to build marketing momentum that lasts.

Your Voice is Your Special Sauce

The You're Overthinking Marketing slow-roll, podcasting re-entry! Right after launching OM, life hit super hard and I lost my voice - my way in content and business. I'm not alone - I know it's happened for many other smart folks. But now is the time for me to walk my talk in terms of business and content marketing. Remember that old McDonald's jingle?! Well, Your Voice is your special sauce in your marketing. You need to bring that flavor to everything you do. This comes originally from an inspirational chat available only to participants in my 30-day content creation event - but it was too good, and too timely, to keep it stashed away. What better way to start the re-entry to podcasting.

Done Beats Perfect: A Solopreneur's Marketing Truth

Solopreneur pals we need to stop looking for the Staples Easy Button and to also stop with all the perfectionism. Done beats perfect every time. But how can we embrace the concept of 'good enough' and done in our content? To stop tweaking our home pages, sales pages, emails, and every design in Canva? Did you know there's science and even a Nobel prize behind 'good enough'?! Let me give you 4 ways we can embrace 'good enough' and actually get out there in front of our right-for-us clients. Plus a few tips on how to better use deadlines to really work and get that stuff DONE.