The Membership Podcast with Claire Mitchell

Episode 1: Why I'll never start from zero again

Episode 1: Why I'll never start from zero again  Every month, whatever you earned last month stops counting. This month you're starting again from scratch - finding the next client, the next sale, the next bit of income to keep things moving.  Most small business owners have been doing this for so long it just feels normal. It isn't normal. And it doesn't have to be.  In this first episode, Claire talks about what starting from zero every month actually costs you - not just financially, but mentally - and how recurring income through a membership changes that. She shares the story of how her marketing agency collapsed in 2010, how she rebuilt from scratch with a two-year-old at home, and the specific moment - £200 already in her account before she'd done a single thing that month - when she understood what had really changed.  She also covers:  * What your meaningful monthly number is and how to find it * The maths of how many members you actually need at different price points * Why most people think memberships are harder to start than they are * The Light Touch Method - the four principles behind everything she teaches If you've ever looked at your bank account on the first of the month and felt that familiar lurch - this episode is for you.   Download the free membership calculator here [https://claire.coach/membership_calculator] to work ou