UNCOPYABLE Podcast

Money Moves & Mindset Shift

What do broadcasting and financial planning have in common? For Shana DiMarco — everything. In this powerful episode, Kelly Brito [https://kellybrito.com] chats with Shana DiMarco [https://www.linkedin.com/in/shanadimarco/], a former broadcaster turned financial advisor for athletes, creatives, and professionals navigating big life transitions. They dive into real talk on financial education, budgeting, building good money habits, and why it’s never too late to start over. Whether you’re reinventing your career, learning to budget smarter, or just want to build wealth on your terms, this conversation is for you. 🔑 Topics covered: * Why athletes often face unique financial challenges * Building better habits: budgeting, insurance, and financial confidence * How to choose the right financial advisor for you * The emotional side of career change (and how to own your next chapter) ✨ More from BrandHive: Events →  Luma [https://lu.ma/brandhive] Connect →  IG [https://www.instagram.com/brandhive.social/] and Threads [https://www.threads.com/@brandhive.social] Weekly Tips & Updates → The Newsletter [https://kellybrito.kit.com/] More info → ⁠BrandHive.social⁠ [https://brandhive.social/] Shana DiMarco → LinkedIn [https://www.linkedin.com/in/shanadimarco/] and Instagram [https://www.instagram.com/shanabuildswealth/] Takeaways 1. Shana DiMarco transitioned from broadcasting to financial services to help others. 2. Financial planning is crucial for everyone, especially athletes. 3. Growth is essential; if you're not growing, you're dying. 4. Many people lack financial education, which can lead to poor decisions. 5. Budgeting is a fundamental habit for financial health. 6. It's important to feel comfortable with your financial advisor. 7. Life insurance is essential for financial security. 8. Career transitions can happen at any age; it's never too late. 9. Financial mistakes often stem from a lack of guidance and education. 10. Seeking help for financial issues is a sign of strength, not weakness. Chapters: 00:00 Intro 00:42 Broadcasting → Finance: Shana’s Story 02:52 Growth or Stagnation 05:24 Athletes + Financial Education 08:14 Personalized Financial Planning 11:00 Common Financial Mistakes 13:38 Building Healthy Money Habits 15:42 Career Changes at Any Age 17:59 Making Finance Feel Safe 20:01 Final Thoughts This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theuncopyable.substack.com [https://theuncopyable.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

E16 - Planning Your Brand Strategy in 10 Steps

This was the most voted topic, so here it is: Planning Your Brand Strategy in 10 Steps! Follow along on Instagram, so you can vote for the next episode - @brandingwithpurposestudio [https://instagram.com/brandingwithpurposestudio] The full episode details + downloadable PDF will be available at https://brandingwithpurpose.studio/resources [https://brandingwithpurpose.studio/resources/]  Workbooks to help you build THE brand on a DIY style at https://shop.brandingwithpurpose.studio [https://shop.brandingwithpurpose.studio] And you can seriously leverage your messaging, positioning, and build a breathtaking brand identity + website by getting in touch [https://creativepreneurs.typeform.com/to/uFvVko] with me today! See you on Instagram! Until then, keep branding with purpose! Tchau tchau! xo, Kelly Brito --- Support this podcast: https://podcasters.spotify.com/pod/show/brandedspaces/support [https://podcasters.spotify.com/pod/show/brandedspaces/support]

E15 - Instagram Growth Strategy

Instagram Growth Strategy episode. It's important to notice that: 1. This was develop for me, my brand, my needs. Period. It worked! But if you apply this strategy for authority positioning when you are not experienced enough in your field, it might not work. If you apply this strategy for sales and make it a part of a funnel, it might not work. Strategies are not one size fits all.  2. Full blog post + checklist PDF that goes with this strategy will be available at https://brandingwithpurpose.studio/blog [https://brandingwithpurpose.studio/blog] Daily branding strategy on Instagram: https://instagram.com/brandingwithpurposestudio [https://instagram.com/brandingwithpurposestudio] Branding design and photography inspiration on Pinterest: https://pinterest.com/brandingwithpurposestudio [https://pinterest.com/brandingwithpurposestudio] Work with me: https://brandinwithpurpose.studio [https://brandinwithpurpose.studio] Kelly Brito --- Support this podcast: https://podcasters.spotify.com/pod/show/brandedspaces/support [https://podcasters.spotify.com/pod/show/brandedspaces/support]

E14 - Genuine Marketing and Intentional Branding

I'm pushing the Instagram Authority Positioning Strategy episode to next week, because this week I need to talk to you about genuine marketing and intentional branding. I hope you can relate. And I hope you reach out, so we can brainstorm and gain clarity about a new era, with relevant values, for our business marketing strategy.  I am on Instagram [https://www.instagram.com/heykellybrito/] and LinkedIn [https://www.linkedin.com/in/heykellybrito/] @heykellybrito  Looking forward to next week's episode. Until then, keep branding with purpose! Kelly https://brandingwithpurpose.studio [https://brandingwithpurpose.studio] --- Send in a voice message: https://anchor.fm/brandingwithpurpose/message [https://anchor.fm/brandingwithpurpose/message] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kellybrito.substack.com [https://kellybrito.substack.com?utm_medium=podcast&utm_campaign=CTA_1] --- Support this podcast: https://podcasters.spotify.com/pod/show/brandedspaces/support [https://podcasters.spotify.com/pod/show/brandedspaces/support]

E13 - Social Media Accounts Branding Strategy

Today I'm talking about Personal Branding on Instagram -more specifically, separating the business and personal accounts on Instagram. Please keep in mind that this is my experience and how I decided to work my branding strategy. This is not to say that is the only way and you cannot mix all under one same account -you can, just presents more challenges, but is absolutely doable and, in fact, is easier when done from the get-go. Don't forget to connect with me on my Business IG account for juicy branding tips at @heykellybrito [https://instagram.com/heykellybrito] I'm breaking down this episode in 6 main points below: 1. YOUR NICHE AND YOUR BRAND DO NOT NEED TO REPRESENT ALL PARTS OF YOU: My personal account differs greatly of my business account content. Could I have everything in one place and balance it out? Sure! But it's definitely harder. My writer friends, and my tarot/spiritualist friends, and my horror fans friends do not care about branding tips for creative businesses. Most of them have 9 to 5 jobs and they like it that way. Most women entrepreneurs in my target audience do not care about horror, fiction writing career, or tarot -so why would I put the pressure and extra work on myself trying to make all work in ONE account? I saw it as a simpler and more efficient strategy to keep 2 separate accounts. 2. Niching down allows us to focus more, therefore, get better at something. 3. It is important to not lose focus of what branding really is. Nowadays we are selling only the "purpose under one same flag" while "creating a tribe" and it borderlines a religion. While yes, we want to attract and connect with a certain group of people, we also want to sell. And that same people we attract and connect are not in love with our brands just because -it is because we offer them not only a purpose in common, but a service, product, or knowledge they need to grow their business or make their own lives easier in some way. Branding is an appeal to emotions, but it is first and foremost a STRATEGY for your BUSINESS growth, through a strategically created messaging system. Never lose sight of this. 4. Focusing and niching down, positioning ourselves through our brand, in a certain way that will allow us and our business to grow, is absolutely fine. There is no guilt or shame in this strategic move. This does not make us less authentic, genuine, true in any way. THIS is what allows us to build the lifestyle business we all want. We become entrepreneurs, most of time, for this reason. 5. Deactivating my personal account for a couple of months paid allowed me to focus on my business account without distractions. It paid off! The best way to build brand awareness, work on positioning and build authority, is niching down. Focusing on one thing at a time. On the next episode, I'll break down my exact steps on how I got 4 times more followers with minimal time and effort on Instagram, why I chose this platform instead of the many others out there, how it got me to a TV show on CW channel… everything. 6. As a final thought, remember that there is no right or wrong in how you structure your personal brand presence on social media. It just should be done around a strategy that supports your business growth, if that's what you want. Take into consideration how much you can handle, what is serving the purpose and what is not. --- Support this podcast: https://podcasters.spotify.com/pod/show/brandedspaces/support [https://podcasters.spotify.com/pod/show/brandedspaces/support]