117 - Why Mission-Based Chiropractors Attract More New Patients with Dr. Mary Frye

121 - What Changes When Your Practice Supports Your Life, Not Just Your Business with Dr. Rachel Hovey

Many practice owners build a practice first and only later realize they never intentionally built a life around it. Dr. Lona and Dr. Rachel Hovey explore what happens when motherhood, family, and practice ownership intersect, and why maternity leave often exposes the strengths and weaknesses of a practice's systems, delegation, and team structure. They discuss the importance of creating choices before you need them, communicating openly with patients and teams, allowing your rhythms and priorities to evolve, and building enough support so that life events do not become practice emergencies. The conversation is ultimately a reminder that remarkable practices are not built at the expense of remarkable lives, and that strong systems create the freedom to be fully present both at work and at home. Key Highlights 01:11 – Why maternity leave reveals more about a practice's systems than most owners realize. 03:25 – The hidden cost of building a successful practice while neglecting everything outside of it. 04:53 – What changes when doctors start having honest conversations with patients about life transitions. 06:10 – Why creating options before you need them gives practice owners more freedom later. 07:50 – The systems and rhythms that make extended time away from practice possible. 08:51 – What one doctor did before maternity leave that made stepping away realistic. 09:40 – The often-overlooked challenge of returning to practice after becoming a parent. 11:10 – Why motherhood changes more than your schedule and how that affects practice decisions. 14:39 – The lesson children teach high-performing doctors about flexibility and control. 19:19 – The role of community, mentorship, and support when navigating practice and family together. 24:07 - Dan Anticich from Success Partner Twoconnect, joins Dr. Andrew to discuss how chiropractic practices can improve lead conversion, patient reactivation, and operational efficiency through dedicated offshore support. They explore how virtual team members help practices protect marketing investments, strengthen patient communication, reduce administrative workload, and create scalable systems that support sustainable growth.   Resources Mentioned For more information about Two Connect please visit: https://twoconnect.com.au/ [https://twoconnect.com.au/] To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast [https://go.oncehub.com/DrLonaBuildPodcast] To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast [https://go.oncehub.com/DrBobbyBuildPodcast] Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast [https://theremarkablepractice.com/podcast]

120 - Why Strong Teams Start With Leadership Certainty with Dr. Denise Weber

Many practice owners assume team growth is a hiring problem when it is often a certainty and systems problem first. Dr. Lona and Dr. Denise Weber explore what gets overlooked when building a practice that can grow beyond the doctor, including the mental shifts required to attract strong team members, the role of infrastructure in maintaining standards, the importance of knowing your numbers, and why team buy-in follows leadership clarity. They discuss how uncertainty at the leadership level creates uncertainty throughout the practice, how systems reduce dependence on individual personalities, and why valuing your care appropriately impacts both patient commitment and team confidence. When leaders build conviction, communicate a clear vision, and create systems that support consistency, stronger teams, better decisions, and sustainable growth become possible. Key Highlights 01:07 – The internal question many practice owners avoid before building a stronger team. 04:06 – Why attracting great people has less to do with hiring tactics and more to do with who the leader becomes. 05:33 – The difference between relying on people to hold standards and creating systems that make standards sustainable. 06:29 – What team onboarding has in common with patient care plans and progress exams. 08:23 – Why certainty from the leader often determines the confidence level of the entire team. 10:10 – How preparation creates buy-in when a practice is moving into a new season of growth. 11:51 – The surprising distinction between needing more effort and needing more buy-in. 12:28 – What practice numbers reveal that intuition alone cannot. 13:35 – Why some doctors avoid metrics and what changes when they finally embrace them. 18:10 – The connection between valuing your care, team confidence, and patient commitment. 22:43 - Dr. Chris is joined by Success Partner, Dr. David Fletcher of CLA to explore how neurocentric scanning technology transforms chiropractic communication and practice growth. They discuss using objective nervous system data to improve retention, scale with team leverage, increase PVA, and strengthen certainty in care planning. CLA’s technology enhances attraction, conversion, collections, and long-term scalability. Resources Mentioned For more information about CLA please visit: https://insightcla.com [https://insightcla.com] To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast [https://go.oncehub.com/DrLonaBuildPodcast] To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast [https://go.oncehub.com/DrBobbyBuildPodcast] Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast [https://theremarkablepractice.com/podcast]

119 - How Smart Money Allocation Accelerates Practice Growth with Dr. Eric DiMartino

Most practice owners do not have a revenue problem early on. They have an allocation problem. Dr. Lona and Dr. Eric DiMartino discuss why treating revenue as personal income too soon often slows practice growth, and why the real challenge is learning to deploy money strategically into marketing, coaching, systems, and team development. They explore the common tendency to spend emotionally, hoard cash out of fear, or delay key investments that create momentum. The conversation connects these decisions to everyday practice realities such as patient acquisition, retention, staffing, leadership development, and long-term vision. When doctors learn to view revenue as fuel rather than validation, they create stronger systems, make better decisions, and build a practice that produces both growth and freedom. Key Highlights 02:20 – Why some doctors struggle financially long before revenue becomes the real issue. 03:59 – The difference between survival, stability, and scale, and why confusing them creates costly decisions. 06:01 – A deeper look at the investment many practice owners stop making too soon. 08:15 – What happens when a growing practice treats marketing like an expense instead of a responsibility. 08:39 – The reality of relying solely on referrals when your vision requires something bigger. 11:49 – Why strong lead generation can still leave a practice feeling stuck. 12:19 – The lesson behind the "dumb taxes" that many owners pay on their way to growth. 14:20 – What many doctors overlook when balancing caution, confidence, and personal spending. 16:25 – The connection between freedom, systems, and the people you choose to invest in. 21:52 – Why the ability to delay rewards often shapes the opportunities available years later. 24:21 - Dan Anticich from Success Partner Twoconnect, joins Dr. Andrew to discuss how chiropractic practices can improve lead conversion, patient reactivation, and operational efficiency through dedicated offshore support. They explore how virtual team members help practices protect marketing investments, strengthen patient communication, reduce administrative workload, and create scalable systems that support sustainable growth.   Resources Mentioned For more information about Two Connect please visit: https://twoconnect.com.au [https://twoconnect.com.au] To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast [https://go.oncehub.com/DrLonaBuildPodcast] To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast [https://go.oncehub.com/DrBobbyBuildPodcast] Learn more about the Remarkable CEO Podcast:  https://theremarkablepractice.com/podcast [https://theremarkablepractice.com/podcast]

118 - How Strong Practices Lead Through Uncertainty with Dr. Chris Grier

Some practices changed their message during COVID. Others became the steady voice patients trusted most. Dr. Lona and Dr. Chris Grier discuss why certainty in principle must be built long before uncertainty arrives, how strong patient education creates trust during fearful times, and why chiropractors cannot afford to wait until the next crisis to find their voice. Through lessons learned during 2020, practical table talk strategies, and a deeper conversation about chiropractic philosophy, they share how practices can become a source of clarity, leadership, and stability when patients need it most. Key Highlights 01:10 – The reality of patient fear resurfacing whenever new health threats dominate headlines and why chiropractors must be prepared. 03:10 – Why practices that stayed consistent during COVID became trusted sources of stability in their communities. 04:29 – The foundational belief that the body possesses wisdom and adaptability, even when symptoms create uncertainty. 06:21 – What changes when patients begin viewing their bodies as intelligent rather than fragile. 08:40 – A reminder that leadership often emerges during seasons when people are searching for clarity and reassurance. 10:28 – The principle behind remaining unshaken during uncertainty: natural laws of health do not change when circumstances do. 11:23 – Why patient education becomes more valuable when it is built into every visit rather than reserved for occasional conversations. 13:54 – How consistent table talk reinforces the connection between stress, subluxation, and the purpose of ongoing care. 15:45 – The reality of developing certainty through observation, mentorship, repetition, and clinical experience. 19:10 – The responsibility of preparing your philosophy and communication before the next challenge tests your practice. 20:46 - Stephanie Dove Blake from Success Partner Social Sparrow joins Dr. Pete to share her personal journey from witnessing the impact of chronic pain to helping chiropractors reach more patients through digital marketing. They discuss lead generation, patient conversion, AI, and the systems Social Sparrow uses to help practices attract, book, and serve more people. Resources Mentioned For more information about Social Sparrow please visit:  https://socialsparrow.com/ [https://socialsparrow.com/] To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast [https://go.oncehub.com/DrLonaBuildPodcast] To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast [https://go.oncehub.com/DrBobbyBuildPodcast] Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast [https://theremarkablepractice.com/podcast]

117 - Why Mission-Based Chiropractors Attract More New Patients with Dr. Mary Frye

What actually makes someone magnetic in their community for nearly 40 years in practice? In this conversation, Dr. Lona sits down with Dr. Mary Frye to unpack the mindset, conviction, and communication strategies that consistently attract new patients into chiropractic care. Dr. Mary shares how screenings, doctor reports, referral systems, and simple one-on-one conversations have allowed her to continually grow her practice without relying on expensive marketing. But underneath the tactics is a much deeper theme: when chiropractors stop making practice about themselves and fully commit to telling the truth about health and healing, people respond differently, referrals grow naturally, and practice becomes far more sustainable and joyful long term. Key Highlights 02:23 – Hear why someone 39 years into practice still wakes up passionate about chiropractic and how conviction around truth and healing continues to fuel the mission. 03:25 – Discover the story that shaped an entire philosophy on chiropractic after a father lived in a back brace for 20 years before chiropractic changed his life. 06:16 – Learn why screenings remain a favorite way to attract new patients and how one-on-one conversations create stronger trust and connection. 07:03 – Understand why most people still don’t fully understand chiropractic even if they’ve seen a chiropractor before and how education changes patient commitment. 08:27 – Hear why staff are trained to “collect nos” during screenings and how removing fear of rejection improves confidence and conversions. 09:27 – Discover the types of community events preferred for screenings and why health-conscious environments like gyms create stronger opportunities for connection. 11:31 – Learn how faith, purpose, and detachment from outcomes reduce stress during patient conversations and help chiropractors communicate more authentically. 12:49 – Understand how turning one patient into an entire family under care creates exponential practice growth and why chiropractors must confidently invite families into care. 15:44 – Hear the “Four Card Friday” referral system and why planting seeds consistently creates long-term community impact. 18:48 – Discover the defining lesson learned in chiropractic school when a mentor taught that practice growth stops becoming difficult when chiropractors stop making it about themselves. 21:56 - Nadine Brunet from Success Partner Platinum Systems joins Dr. Chris to discuss the launch of Platinum Cloud, an AI-powered chiropractic software platform built to simplify workflows, reduce administrative tasks, and improve efficiency for practices. They explore agentic AI, integrated tools, seamless onboarding, and how Platinum Systems is helping chiropractors future-proof their clinics with smarter technology. Resources Mentioned For more information about Platinum please visit: https://www.platinumsystem.com/ [https://www.platinumsystem.com/]   To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast [https://go.oncehub.com/DrLonaBuildPodcast] To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast [https://go.oncehub.com/DrBobbyBuildPodcast] Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast [https://theremarkablepractice.com/podcast]