D2C Leaders

D2C Leaders: Jaime Sacristán CEO & Founder of Wifly Mobility

Jaime Sacristán is CEO & Founder of Wifly Mobilitye Bike. Wifly is a Premium eBike subscription service that includes the all the benefits of what would normally be seen in car rental: periodic maintenance and insurance against theft, vandalism and accidents plus all with home delivery. He talks about their achievements so far, growing a business and raising funds. Jaime also discusses building customer relationships and creating loyalty that drives customer referrals. He also discusses their ambitions for global growth how they are using both digital and traditional media. Brought to you by CommerceCentric the direct-to-consumer experts. www.CommerceCentric.com

D2C Leaders: Scott Davis, Co Founder of Dog Threads

Scott Davis Co Founder of Dog Threads and successful Shark Tank (The US version of Dragons Den) contestant, talks to us about finding your product niche and going direct to consumer, plus a little bit on their Shark Tank success. A D2C expert of over 10 years Scott has helped many big names go direct to consumer, but in 2014 he and his wife Gina took the plunge to build their own business from scratch. He chats to us about the ease of using Shopify, the advantages of D2C, managing Black Friday and Holiday promotions and how product imagery can drive conversion. Brought to you by CommerceCentric the direct-to-consumer experts. www.CommerceCentric.com

D2C Leaders: Anthony Favell, E-commerce Trading Manager at Brompton Bicycle

Anthony Favell, E-commerce Trading Manager at iconic UK brand Brompton Bicycle, talks to us about going global, managing rapid growth and launching a direct to consumer channel as a manufacturer. Anthony a veteran of online retail and accomplished digital project manager also shares his thoughts on creating a successful online brand, managing an ecommerce store through a period of unprecedented demand and flipping the traditional ecommerce mindset when it comes to marketing. Brought to you by CommerceCentric the direct-to-consumer experts. www.CommerceCentric.com

D2C Leaders: Lorrie Mizuko, Senior Director of Digital & Ecommerce for Consumer Products at Resideo

Lorrie Mizuko, Senior Director of Digital and Ecommerce for consumer products at Resideo, talks to us about the challenges of the smart home market, creating a D2C channel, managing B2B and D2C, the importance of data, and the future of Ecommerce. With over 15 years experience working for some of the worlds biggest brands like Resideo, HTC and Target, as well as hands on digital and ecommerce consulting, Lorrie has an unsurpassed wealth of knowledge. Join us in this podcast where she passes on the secret to running a successful direct to consumer channel. Brought to you by CommerceCentric the direct-to-consumer experts. www.CommerceCentric.com

D2C Leaders: Seamus McDaid, Managing Director at McDaids Football Special

Seamus McDaid, Managing Director at iconic Irish soft drink company McDaids, creators of Football Special, talks to us about being a 4th generation family business leader and the challenges of taking a 70 year business into the D2C age. We discuss international distribution, the carbonated beverage market, preparing for a post covid Christmas and surviving in a world of Coca Cola and Pepsico domination. Seamus took the reigns of McDaids after spending eight years expanding the family business in America and is now preparing to re-launch their direct to consumer store in time for Christmas and delivering a taste of Donegal all over the world. Brought to you by CommerceCentric the direct-to-consumer experts. www.CommerceCentric.com