HBR IdeaCast

HBR IdeaCast

Leadership Summit 2026: Mattel’s CEO on Driving Consumer Engagement and Cultural Impact

27 min · 2 de jul de 2026
Portada del episodio Leadership Summit 2026: Mattel’s CEO on Driving Consumer Engagement and Cultural Impact

Descripción

How do you reinvent an 80-year-old company without losing what made it successful in the first place? In this special episode, as part of the recent HBR Leadership Summit 2026, Mattel CEO Ynon Kreiz explains how he transformed the iconic toy maker into an IP-driven entertainment company that creates movies, games, live experiences, and digital products alongside its toys. He shares how simplifying strategy, reshaping talent, and fostering a culture of innovation helped drive the company’s turnaround, why AI is accelerating product development without replacing creativity, and what leaders can learn about managing change, protecting trusted brands, and building organizations that are ready for the future.

Comentarios

0

Sé la primera persona en comentar

¡Regístrate ahora y únete a la comunidad de HBR IdeaCast!

Empezar

2 meses por 1 €

Después 4,99 € / mes · Cancela cuando quieras.

  • Podcasts exclusivos
  • 20 horas de audiolibros / mes
  • Podcast gratuitos

Todos los episodios

648 episodios

Portada del episodio How Leaders Can Use AI to Solve Real Business Problems

How Leaders Can Use AI to Solve Real Business Problems

Many organizations are investing heavily in AI, but too few are asking the most important question: What problem are we actually trying to solve? Journalist and author Josh Tyrangiel argues that successful AI adoption has far less to do with choosing the right model and far more to do with identifying the right business challenge—and following through. He shares why executives should resist the pressure to become “AI-native” overnight and instead focus on targeted, high-impact problems where AI can create measurable value. He also offers practical advice on improving operations, communicating change across an organization, and avoiding the costly mistake of treating AI as a strategy rather than a tool, with examples from the healthcare sector and beyond. Tyrangiel is author of the book AI for Good: How Real People Are Using Artificial Intelligence to Fix Things That Matter.

7 de jul de 202627 min
Portada del episodio Leadership Summit 2026: Mattel’s CEO on Driving Consumer Engagement and Cultural Impact

Leadership Summit 2026: Mattel’s CEO on Driving Consumer Engagement and Cultural Impact

How do you reinvent an 80-year-old company without losing what made it successful in the first place? In this special episode, as part of the recent HBR Leadership Summit 2026, Mattel CEO Ynon Kreiz explains how he transformed the iconic toy maker into an IP-driven entertainment company that creates movies, games, live experiences, and digital products alongside its toys. He shares how simplifying strategy, reshaping talent, and fostering a culture of innovation helped drive the company’s turnaround, why AI is accelerating product development without replacing creativity, and what leaders can learn about managing change, protecting trusted brands, and building organizations that are ready for the future.

2 de jul de 202627 min
Portada del episodio Creating Products with Curiosity, Humility, and Play

Creating Products with Curiosity, Humility, and Play

Most leaders know they need to innovate, but many take a strong instinct and hold too tightly to an idea, rather than testing, experimenting, and playing to find the best solution. Mark Pincus, founder of Zynga, argues that by approaching product development with more curiosity, humility, and experimentation, leaders can improve their odds of building something people truly love. He shares lessons from launching hit products, scaling a fast-growing company, and creating a culture where play, rather than perfectionism, drives innovation. He explains why leaders should focus less on originality and more on understanding what already works and how to identify breakthrough opportunities. Pincus is the author of Life at the Speed of Play: Launch Products People Love.

23 de jun de 202628 min