The PR Breakdown with Molly McPherson

The Epstein Emails: Why Peter Attia's Response Failed

Breaking down Peter Attia’s public PR response after his name appears more than 1,700 times in recently released Epstein-related documents. The documents include emails and calendar references tying Attia to Jeffrey Epstein over multiple years. While the files do not allege Attia participated in Epstein’s criminal sexual conduct, the relationship and tone of the correspondence raise serious questions about judgment, proximity to power, and credibility. Attia, a high-profile longevity figure with a paid membership and major online influence, posted a statement on X that he says was originally written to his staff and shared with patients. Molly walks through the statement nearly line by line to show why a response that leans on legal framing and denial language can fail to meet the public’s real concern, which is moral discernment and ethical boundaries. In this episode * Who Peter Attia is and why his credibility is core to his brand * What it means to be referenced 1,700 times in the Epstein files * The reputational problem of sustained contact after Epstein’s 2008 conviction * Why using one internal letter for public consumption can backfire * The danger of treating a values crisis like a facts-only crisis * How denials and courtroom-style phrasing can read as calculated * Why intent and explanation rarely repair trust on their own * The spillover effect occurs when the public starts scrutinizing everything else * The bottom line lesson for anyone building a reputation online Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack [https://mollymcpherson.substack.com/]for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts. Follow Molly on Substack [https://mollymcpherson.substack.com/] Subscribe to Molly's Weekly Newsletter [https://www.mollymcpherson.com/newsletter] Subscribe to Molly's Live Events Calendar. [https://www.addevent.com/calendar/VX903119] Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting [https://www.mollymcpherson.com/speaking]. Follow & Connect with Molly: * https://www.youtube.com/mollymcpherson [https://www.youtube.com/mollymcpherson] * https://mollymcpherson.substack.com/ [https://mollymcpherson.substack.com/] * https://www.tiktok.com/@mollybmcpherson [https://www.youtube.com/mollymcpherson] * https://www.instagram.com/molly.mcpherson/ [https://www.instagram.com/molly.mcpherson/] * ... [https://www.facebook.com/mollybmcpherson]

Minneapolis Police Chief Brian O'Hara: The Interview You Likely Missed

Most leaders hide behind surprise when disaster strikes. Minneapolis Police Chief Brian O'Hara did the opposite. In a January 2025 interview with The New York Times' Michael Barbaro, O'Hara said the killing of Renee Good by an ICE agent was "predictable and entirely preventable"—and that he'd said so publicly the day before it happened. Days after I recorded this episode, federal agents killed Alex Pretti, a VA nurse, in another operation that has drawn national outcry. This episode isn't about policing. It's about what leadership looks like when: * The crisis you predicted happens anyway * Your people are exhausted and under-resourced * You're caught between powerful institutions and community grief * One bad moment could erase years of progress O'Hara doesn't perform. He doesn't spin. He names fear, admits fragility, and refuses to let federal agencies off the hook for dangerous tactics—even when it would be easier to stay quiet. If you lead anything—a team, a company, a movement—this interview will show you what accountability sounds like when the performance stops and the real work begins. LISTEN TO THE FULL INTERVIEW: The Daily, January 13, 2025: "Minneapolis Police Chief Brian O'Hara" with Michael Barbaro KEY MOMENTS: * Why saying "this was predictable" is the hardest—and most important—leadership move * The F-bomb that built trust instead of breaking it * How O'Hara critiques ICE without collapsing into blame * What it means to hold both empathy and accountability at the same time * Why "turn the heat down" isn't neutrality—it's survival TRIGGER WARNING: This episode discusses police violence, federal enforcement operations, and community trauma. Recorded January 2025. Updated following the killing of Alex Pretti on January 25, 2025. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack [https://mollymcpherson.substack.com/]for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts. Follow Molly on Substack [https://mollymcpherson.substack.com/] Subscribe to Molly's Weekly Newsletter [https://www.mollymcpherson.com/newsletter] Subscribe to Molly's Live Events Calendar. [https://www.addevent.com/calendar/VX903119] Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting [https://www.mollymcpherson.com/speaking]. Follow & Connect with Molly: * https://www.youtube.com/mollymcpherson [https://www.youtube.com/mollymcpherson] * https://mollymcpherson.substack.com/ [https://mollymcpherson.substack.com/] * https://www.tiktok.com/@mollybmcpherson [https://www.youtube.com/mollymcpherson] * https://www.instagram.com/molly.mcpherson/ [https://www.instagram.com/molly.mcpherson/] * ... [https://www.facebook.com/mollybmcpherson]

The Beckham Family Blowup: A Crisis Manager's Play-by-Play

Brooklyn Beckham just torched his parents on Instagram, and the timing? Impeccable. Devastating. Strategic. In this episode, breaking down the Beckham family crisis as it unfolded in real time (Literally! Molly was doing a live BBC interview about the drama while it was still erupting). From Brooklyn's calculated Instagram story to David Beckham's suspiciously polished CNBC damage control, this is a masterclass in reputation warfare dressed up as family dysfunction. This isn't just celebrity gossip. It's a case study in power, perception, and the brutal calculus of crisis management when the stakes are both personal and public. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack [https://mollymcpherson.substack.com/]for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts. Follow Molly on Substack [https://mollymcpherson.substack.com/] Subscribe to Molly's Weekly Newsletter [https://www.mollymcpherson.com/newsletter] Subscribe to Molly's Live Events Calendar. [https://www.addevent.com/calendar/VX903119] Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting [https://www.mollymcpherson.com/speaking]. Follow & Connect with Molly: * https://www.youtube.com/mollymcpherson [https://www.youtube.com/mollymcpherson] * https://mollymcpherson.substack.com/ [https://mollymcpherson.substack.com/] * https://www.tiktok.com/@mollybmcpherson [https://www.youtube.com/mollymcpherson] * https://www.instagram.com/molly.mcpherson/ [https://www.instagram.com/molly.mcpherson/] * ... [https://www.facebook.com/mollybmcpherson]

What the Spin Reveals: Power, Fear, and Humanity After the Minneapolis ICE Shooting

When Renee Goode was killed by an ICE agent in Minneapolis, two completely different stories emerged from the same event. One side called her a domestic terrorist who weaponized her Honda Pilot, while the other saw a mother trying to escape. As a crisis manager from the Twin Cities, I break down the competing narratives from President Trump, JD Vance, Kristi Noem, Governor Tim Walz, and Mayor Jacob Frey to reveal the five hidden cues in any crisis communication: who gets humanized first, how they treat uncertainty, what the process looks like, what they ask you to do with your anger, and what happens to people who disagree.  This isn't just political analysis, it's a framework you can apply to workplace drama, family conflict, or any situation where someone's trying to control the narrative. You'll learn why Walz's calm messaging worked after he learned from past mistakes, how Frey's profanity-laced response was strategically brilliant, and why the administration's gaslighting playbook falls apart under scrutiny. Once you learn to spot these patterns, you can't unsee them—in politics or in your personal life. Trigger Warning: This episode discusses a fatal police shooting and contains strong language. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack [https://mollymcpherson.substack.com/]for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts. Follow Molly on Substack [https://mollymcpherson.substack.com/] Subscribe to Molly's Weekly Newsletter [https://www.mollymcpherson.com/newsletter] Subscribe to Molly's Live Events Calendar. [https://www.addevent.com/calendar/VX903119] Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting [https://www.mollymcpherson.com/speaking]. Follow & Connect with Molly: * https://www.youtube.com/mollymcpherson [https://www.youtube.com/mollymcpherson] * https://mollymcpherson.substack.com/ [https://mollymcpherson.substack.com/] * https://www.tiktok.com/@mollybmcpherson [https://www.youtube.com/mollymcpherson] * https://www.instagram.com/molly.mcpherson/ [https://www.instagram.com/molly.mcpherson/] * ... [https://www.facebook.com/mollybmcpherson]

The Distraction That Derailed a Re-Election Campaign: Tim Walz vs Trump

This week, Minnesota Governor Tim Walz abruptly ended his bid for a third term. This episode was recorded four days earlier during a live conversation and, in hindsight, it explains exactly why this outcome was almost inevitable.  Amid a sprawling welfare fraud crisis that Republicans and former President Donald Trump turned into a national political flashpoint, the pressure escalated, division deepened, and Walz found himself trying to govern while defending his political future at the same time. Walz ultimately said he could not justify campaigning while confronting systemic fraud and the blowback it was generating, choosing to focus on governing instead. What looks like a Walz versus Trump showdown is really a cautionary tale about how leadership falters when distraction becomes the strategy and noise replaces accountability. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack [https://mollymcpherson.substack.com/]for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts. Follow Molly on Substack [https://mollymcpherson.substack.com/] Subscribe to Molly's Weekly Newsletter [https://www.mollymcpherson.com/newsletter] Subscribe to Molly's Live Events Calendar. [https://www.addevent.com/calendar/VX903119] Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting [https://www.mollymcpherson.com/speaking]. Follow & Connect with Molly: * https://www.youtube.com/mollymcpherson [https://www.youtube.com/mollymcpherson] * https://mollymcpherson.substack.com/ [https://mollymcpherson.substack.com/] * https://www.tiktok.com/@mollybmcpherson [https://www.youtube.com/mollymcpherson] * https://www.instagram.com/molly.mcpherson/ [https://www.instagram.com/molly.mcpherson/] * ... [https://www.facebook.com/mollybmcpherson]