Irish Marketing Podcast

35 - Paul Dervan: The Essential Guide to AI For Marketers

36 min · 7 de may de 2026
Portada del episodio 35 - Paul Dervan: The Essential Guide to AI For Marketers

Descripción

What separates the marketers who will thrive in an AI world from those who won't? According to Paul Dervan, founder of Run with Foxes, it comes down to whether you're a fox or a hedgehog. Drawing on Philip Tetlock's Superforecasters research, Paul explains why the ability to draw on multiple perspectives, stay curious, and adapt your thinking is more valuable than ever — and why clinging to process-heavy skills is a liability. In this conversation, Paul shares how he went deep on AI during his time at Miro, what he discovered about the behaviours of people who use AI most effectively, and how he now helps marketing and sales teams redesign the way they work. He also walks through practical examples, including a custom research agent he built to automate information gathering, so he can spend less time on the work about the work and more time making good decisions.  Paul gave his take on the fundamental skillset that makes you valuable in an AI world  We spoke about Paul’s team of AI agents Clara, Jo and Nate, about creating systems for writing and ad generation, the benefits of sceptical optimism and how Paul’s second book is progressing. Worth a listen if you want to get practical about AI rather than just anxious about it. Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne 🎙️  Recorded, edited and mixed at Tinpot Productions Studios [https://www.tinpot.ie/], Dublin ▶️  Subscribe to our Youtube channel [https://www.youtube.com/channel/UCmiLI38Lb16Qk5QwanOAQIA] 📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7457856941084643328] If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Comentarios

0

Sé la primera persona en comentar

¡Regístrate ahora y únete a la comunidad de Irish Marketing Podcast!

Empezar

2 meses por 1 €

Después 4,99 € / mes · Cancela cuando quieras.

  • Podcasts exclusivos
  • 20 horas de audiolibros / mes
  • Podcast gratuitos

Todos los episodios

46 episodios

Portada del episodio 44 - Creatives Series: Nick Kelly Part 02

44 - Creatives Series: Nick Kelly Part 02

In part 2 of our Creative Series interview Nick Kelly traces a remarkable journey from disillusioned musician to pioneering filmmaker, taking in hand-written pre-crowdfunding campaigns, Oscar-shortlisted shorts, high-budget Guinness ads, and casting Michael Fassbender along the way. And then, on a rainy Dublin evening, a spontaneous decision to cycle his guitar to the 3Arena sparked an idea that would become The Song Cycle — a recent film asking whether it's possible to tour without fossil fuels, and what it even means to keep making art if the world isn't watching.  Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne 🎙️  Recorded, edited and mixed at Tinpot Productions Studios [https://www.tinpot.ie/], Dublin ▶️  Subscribe to our Youtube channel [https://www.youtube.com/channel/UCmiLI38Lb16Qk5QwanOAQIA] 📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7457856941084643328] If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

9 de jul de 202621 min
Portada del episodio 43 - Creatives Series: Nick Kelly Part 01

43 - Creatives Series: Nick Kelly Part 01

In the first of our Creative Series, Daryl sits down with acclaimed Irish creative Nick Kelly — filmmaker, musician and award-winning copywriter — to explore his career. We dig into his philosophy on creativity — why the best ideas are accidents you don't understand until years later, why fear kills ideas faster than anything else, and why immunity to rejection is one of his super powers.  And Nick talks about some of his adland campaign highlights working for brands like Guinness and Irish Ferries Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne 🎙️  Recorded, edited and mixed at Tinpot Productions Studios [https://www.tinpot.ie/], Dublin ▶️  Subscribe to our Youtube channel [https://www.youtube.com/channel/UCmiLI38Lb16Qk5QwanOAQIA] 📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7457856941084643328] If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

2 de jul de 202623 min
Portada del episodio IMP Short Cut: The Pub That Refused To Die

IMP Short Cut: The Pub That Refused To Die

In light of the news that Publicis Dublin, Thinkhouse and Heineken picked up a coveted Grand Prix and four bronze lions at Cannes last week, we're replaying part of my interview with Fiona Curtin, Marketing Director at Heineken where she spoke about the campaign in question, The Pub That Refused To Die Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne 🎙️  Recorded, edited and mixed at Tinpot Productions Studios [https://www.tinpot.ie/], Dublin ▶️  Subscribe to our Youtube channel [https://www.youtube.com/channel/UCmiLI38Lb16Qk5QwanOAQIA] 📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7457856941084643328] If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

29 de jun de 20266 min
Portada del episodio 42 - Roy Keane, High Expectations, and Sky's Bold Bet

42 - Roy Keane, High Expectations, and Sky's Bold Bet

In this episode of the Irish Marketing Podcast, Daryl sits down with Caroline Donnellan, Director of Marketing and Brand at Sky Ireland, and Shane Doyle, Head of Strategy Brand and Creative at Core, to pull back the curtain on one of Ireland's most talked-about advertising campaigns. They reveal how Sky's entry into the crowded Irish mobile market led to the 'Expect More' platform, why Roy Keane was the only person who could bring that idea to life, and why the strategy came long before the celebrity. This is how to use borrowed fame in the right way — not just for recognition, but for relevance.  Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne 🎙️  Recorded, edited and mixed at Tinpot Productions Studios [https://www.tinpot.ie/], Dublin ▶️  Subscribe to our Youtube channel [https://www.youtube.com/channel/UCmiLI38Lb16Qk5QwanOAQIA] 📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7457856941084643328] If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

25 de jun de 202614 min
Portada del episodio 41 - Emma Kelly on Elevate Turning 25

41 - Emma Kelly on Elevate Turning 25

What does it take to build a PR agency that lasts 25 years? Emma Kelly, founder of Elevate PR, joins Daryl to answer exactly that. Starting out in 2001 with clients like PlayStation and Reebok, Emma has navigated every major shift in the communications landscape — from the internet era to 4G, the influencer gold rush, and the rise of TikTok — while keeping her agency deliberately small, sharp, and client-focused. In this conversation, Emma gets candid about the talent erosion she's seeing in marketing teams today, why she hires for attitude over credentials, and why being physically in the office together is still non-negotiable for building great people. She also reflects honestly on what it means to be a woman in her mid-fifties running an agency in an industry that hasn't always valued experience Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne 🎙️  Recorded, edited and mixed at Tinpot Productions Studios [https://www.tinpot.ie/], Dublin ▶️  Subscribe to our Youtube channel [https://www.youtube.com/channel/UCmiLI38Lb16Qk5QwanOAQIA] 📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7457856941084643328] If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

19 de jun de 202616 min