Irish Marketing Podcast

37 - Live from The Podcast Show London 2026: Trends and Takeaways

The Irish Marketing Podcast went international this week, broadcasting live from the Podcast Show 2026 at the iconic Business Design Centre in Islington, London — where the biggest names in audio gathered to shape the future of the industry. Jennifer Dollard, Content Director at ACAST, unpacked why video has gone from question mark to core strategy, and why the industry's professionalisation is accelerating faster than anyone expected. Tom Webster, partner at Sounds Profitable and a 20-year audio veteran, shared fresh findings from a landmark UK advertising landscape study and explained why multi-channel is no longer optional.  And Ruth Fitzsimmons, Director of Digital at Bauer Media Ireland, offered her perspective on what all of this means for the Irish market. Whether you're a brand, an agency, a creator, or simply someone who loves the world of audio, this episode is packed with actionable insight from the people driving the industry forward. Hit follow so you never miss an episode. Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios [https://www.tinpot.ie/], Dublin  Subscribe to The Irish Marketing Podcast Monthly Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7457856941084643328] If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

36 - Media Awards Winners: RTE & EssenceMediaCom, Virgin Media

How do you seamlessly integrate a fast-paced retail brand into a TV storyline filmed six months in advance? And what exactly does it take to be named "Sales Team of the Year" in a rapidly changing media landscape? In this episode, Daryl speaks to 2 winners from the 2026 Media Awards. First, we unpack Lidl’s groundbreaking and highly authentic product placement campaign on one of Ireland's most beloved TV shows. We go behind the scenes to discuss the massive logistical challenges of aligning real-world seasonal offers with long-term scriptwriting, and why true authenticity is the new gold standard for driving business growth. Daryl speaks to Tara Moran from the award-winning Virgin Media commercial team. She shares the secrets behind their success, how a simple question—"How can we help?"—unlocked incredible client opportunities during market uncertainty, and how they are pioneering new ways for brands to reach audiencesising and advertiser-funded programming are the new frontiers of TV media. Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios [https://www.tinpot.ie/], Dublin  Subscribe to The Irish Marketing Podcast Monthly Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7457856941084643328] If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

35 - Paul Dervan: The Essential Guide to AI For Marketers

What separates the marketers who will thrive in an AI world from those who won't? According to Paul Dervan, founder of Run with Foxes, it comes down to whether you're a fox or a hedgehog. Drawing on Philip Tetlock's Superforecasters research, Paul explains why the ability to draw on multiple perspectives, stay curious, and adapt your thinking is more valuable than ever — and why clinging to process-heavy skills is a liability. In this conversation, Paul shares how he went deep on AI during his time at Miro, what he discovered about the behaviours of people who use AI most effectively, and how he now helps marketing and sales teams redesign the way they work. He also walks through practical examples, including a custom research agent he built to automate information gathering, so he can spend less time on the work about the work and more time making good decisions.  Paul gave his take on the fundamental skillset that makes you valuable in an AI world  We spoke about Paul’s team of AI agents Clara, Jo and Nate, about creating systems for writing and ad generation, the benefits of sceptical optimism and how Paul’s second book is progressing. Worth a listen if you want to get practical about AI rather than just anxious about it. Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios [https://www.tinpot.ie/], Dublin  Subscribe to The Irish Marketing Podcast Monthly Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7457856941084643328] If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

34 - Exclusive: Inside the New Bord Gáis Energy Campaign

What does it take to cut through one of the most competitive sponsorship categories in Irish sport? On this week's Irish Marketing Podcast, we go behind the scenes of the brand new Bord Gáis Energy GAA campaign — before it even officially launches. Host Daryl sits down with director Ben Tonge and Bord Gáis Energy's Director of Marketing, Meadhbh Quinn to explore how this fresh, humour-driven campaign came to life. We hear why the team deliberately walked away from the emotional 'commitment to your county' playbook that dominates GAA advertising, and how they brought the Two Johnnies and Lee Chin together in a way that feels genuinely different. Ben opens up about his comedy roots — from directing the Ted Lasso trailer to running a brilliantly chaotic live cabaret night called Shamn Bodie, cooking hot dogs on stage while hosting five acts — and explains how those live performance instincts shape everything he does on set. Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios, Dublin If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios [https://www.tinpot.ie/], Dublin  Subscribe to The Irish Marketing Podcast Monthly Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7457856941084643328] If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

33 - Mark Shanley And The Art of Unique Creative Direction

What does it actually take to make advertising that people love rather than skip? In this episode, we sit down with one of the most decorated creative directors in the industry — Mark Shanley Executive Creative Director at adam&eve\ TBWA someone who grew up playing in ad agency art departments and went on to win countless industry accolades.  We dig into the unglamorous reality behind award-winning work: the grind of generating a hundred ideas to find one good one, the steep learning curve of stepping into creative leadership with no real training, and why giving your team explicit permission to fail might be the most powerful thing a creative director can do. We also go behind the scenes of the iconic Nothing Beats a Londoner Nike campaign [https://www.youtube.com/watch?v=26qmJzTCRG4] — a 16-month production involving 250 real Londoners alongside some of the biggest names in sport and music — and explore what made it possible when so many ambitious projects collapse under their own weight.  Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios, Dublin If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios [https://www.tinpot.ie/], Dublin  Subscribe to The Irish Marketing Podcast Monthly Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7457856941084643328] If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie