42 - Roy Keane, High Expectations, and Sky's Bold Bet

42 - Roy Keane, High Expectations, and Sky's Bold Bet

In this episode of the Irish Marketing Podcast, Daryl sits down with Caroline Donnellan, Director of Marketing and Brand at Sky Ireland, and Shane Doyle, Head of Strategy Brand and Creative at Core, to pull back the curtain on one of Ireland's most talked-about advertising campaigns. They reveal how Sky's entry into the crowded Irish mobile market led to the 'Expect More' platform, why Roy Keane was the only person who could bring that idea to life, and why the strategy came long before the celebrity. This is how to use borrowed fame in the right way — not just for recognition, but for relevance.  Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne 🎙️  Recorded, edited and mixed at Tinpot Productions Studios [https://www.tinpot.ie/], Dublin ▶️  Subscribe to our Youtube channel [https://www.youtube.com/channel/UCmiLI38Lb16Qk5QwanOAQIA] 📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7457856941084643328] If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

41 - Emma Kelly on Elevate Turning 25

What does it take to build a PR agency that lasts 25 years? Emma Kelly, founder of Elevate PR, joins Daryl to answer exactly that. Starting out in 2001 with clients like PlayStation and Reebok, Emma has navigated every major shift in the communications landscape — from the internet era to 4G, the influencer gold rush, and the rise of TikTok — while keeping her agency deliberately small, sharp, and client-focused. In this conversation, Emma gets candid about the talent erosion she's seeing in marketing teams today, why she hires for attitude over credentials, and why being physically in the office together is still non-negotiable for building great people. She also reflects honestly on what it means to be a woman in her mid-fifties running an agency in an industry that hasn't always valued experience Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne 🎙️  Recorded, edited and mixed at Tinpot Productions Studios [https://www.tinpot.ie/], Dublin ▶️  Subscribe to our Youtube channel [https://www.youtube.com/channel/UCmiLI38Lb16Qk5QwanOAQIA] 📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7457856941084643328] If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

40 - Ringers Creative: Solving Proper Problems

What does it take to build a creative agency around genuinely hard problems? This week on The Irish Marketing Podcast, Daryl sits down with Miriam Hendrick and Bobby Burns, the principals behind Ringers Creative, for a wide-ranging conversation about agency life, culture, and what it really means to do good work. They dig into the concept of the 'proper problem' — why the brief on the page is rarely the real brief — and how that philosophy shapes everything from pitching to hiring. Miriam and Bobby also open up about their recent competitive pitch win with Donegal Catch, a brand so embedded in Irish culture that even naming it conjures its most famous line. The challenge now? Building the next chapter. There's also an honest conversation about ego, culture, and why their no-dickheads policy starts at the hiring stage. Plus, Bobby's 14-year side hustle in lawn mowing makes a surprise appearance. Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne 🎙️  Recorded, edited and mixed at Tinpot Productions Studios [https://www.tinpot.ie/], Dublin ▶️  Subscribe to our Youtube channel [https://www.youtube.com/channel/UCmiLI38Lb16Qk5QwanOAQIA] 📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7457856941084643328] If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

39 - How To Become A Market Of One & Tackling Traffic Decline

Is your agency feeling the squeeze? Is your website traffic quietly disappearing? You are not imagining it — and you are definitely not alone. In this episode of the Irish Marketing Podcast, we tackle two of the most pressing challenges facing marketers and agency leaders right now. First, Robin Bonn of Co-Definery joins us ahead of his IAPI presentation on June 10th [https://iapi.ie/events/solving-agency-commoditisation], to share a frank, no-excuses assessment of why so many agencies are struggling — and what the world's most progressive agencies are doing differently to stay irreplaceable.  Then, Brendan Almack and Lisa Woods from Wolfgang Digital break down the dramatic decline in organic search traffic driven by the rise of AI search and Google's AI Overviews, explaining why the traditional click-through model is broken and what brands can do to respond Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne 🎙️  Recorded, edited and mixed at Tinpot Productions Studios [https://www.tinpot.ie/], Dublin ▶️  Subscribe to our Youtube channel [https://www.youtube.com/channel/UCmiLI38Lb16Qk5QwanOAQIA] 📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7457856941084643328] If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

38 - Markgo - Big Marketing for Small Businesses

What happens when experienced advertising executives get tired of watching small businesses throw money at marketing that simply doesn't work? They build something new.  In this episode, Daryl sits down with the founders of Markgo [https://markgo.co/] — a fresh venture brought to life by the team at Hyphen Strategy and seasoned media industry veteran Peter McPartlin. They spoke about how years of working with SMEs revealed a painful truth: most small and mid-sized businesses are trapped in a cycle of 'random acts of marketing' — busy on social media, hiring influencers, sponsoring events — but with no strategy, no clear objective, and no results to show for it.  Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne 🎙️  Recorded, edited and mixed at Tinpot Productions Studios [https://www.tinpot.ie/], Dublin ▶️  Subscribe to our Youtube channel [https://www.youtube.com/channel/UCmiLI38Lb16Qk5QwanOAQIA] 📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7457856941084643328] If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie