Marketing Ink: Big Ideas for Local Businesses

What Happened in 2025

In this raw and transparent episode, Allie Bloyd takes you behind the scenes of her tumultuous and transformative year—2025. From navigating personal struggles to facing setbacks in her business, Allie opens up about the challenges that shaped her journey and the lessons she learned along the way. In this episode, she dives into: * The personal crises that turned her world upside down * The business breakdowns that nearly derailed her vision * The painful lessons that led to breakthrough moments * How AI and innovation became the driving force for her comeback * The importance of radical honesty and transparency in building success If you've ever felt stuck or faced obstacles that seemed insurmountable, this episode will show you that even in the darkest times, there's a path forward. Tune in to hear how Allie turned one of her hardest years into the foundation for what's coming next.

Harnessing AI for Authentic Marketing

In this episode of Marketing Inc, Allie Bloyd interviews Molly Mahoney, a former musical theater performer turned marketing expert. They discuss Molly's journey from performing arts to online education, the evolution of AI in marketing, and the importance of authenticity in content creation. Molly shares her experiences with early business failures, the rise of messenger bots, and how to effectively leverage AI tools for marketing. The conversation emphasizes the significance of community, finding one's unique voice, and the future of AI in business strategies. Chapters 00:00 - Introduction to Molly Mahoney 02:18 - Molly's Journey from Performer to Marketer 04:15 - Lessons from Early Failures 08:11 - The Shift to Messenger Bots 10:10 - Discovering the Power of Messenger Bots 14:14 - Embracing AI in Marketing 17:34 - Navigating the Challenges of AI 20:45 - Aha Moments in AI Utilization 29:11 - The Importance of Foundations in Marketing 30:24 - The Value of AI in Content Creation 31:47 - Identifying Your Brand Voice 34:36 - Creating Engaging Content Strategies 39:57 - Leveraging AI for Creative Projects 41:15 - Exploring New AI Tools 48:12 - Navigating the Overwhelm of AI Tools 53:07 - Defining Your Dream Life

Mastering Messenger Ads for Lead Generation: From Basics to Advanced Techniques

In this session, the speaker covers the effective use of Messenger ads for businesses at any stage, from beginners to experienced advertisers looking to scale. The session offers a comprehensive guide to tapping into Messenger ads, emphasizing fast and simple lead generation. Key points include the flexibility and evolvement of Messenger ads since 2015, automation benefits, integration with CRMs, and various types such as click-to-message and comment to DM ads. The process of setting up these ads using tools like ManyChat and HighLevel is discussed in detail, with examples provided. The importance of conversations leading to conversions is highlighted, making Messenger ads a valuable strategy for diverse business needs. TIMESTAMP 00:00 Introduction to Messenger Ads 00:49 The Importance of Conversations in Conversions 01:22 Automating Lead Generation with Messenger 02:23 Different Types of Messenger Ads 03:58 Setting Up Click to Message Ads 04:27 Comment to DM Ads and Their Effectiveness 06:23 Technical Setup for Messenger Ads 09:50 Collecting and Managing Contact Information 12:11 Using ManyChat for Messenger Ads 13:38 Creating Effective Ad Campaigns 16:59 Testing and Optimizing Your Ads 18:54 Conclusion and Final Thoughts

Leveraging AI for Business Efficiency

In this episode, the focus is on leveraging Custom GPTs and AI to enhance business efficiency, save time, and improve productivity. The presentation delves into various applications of AI in business, such as creating custom GPTs, delegating tasks, automating processes, and increasing personal productivity. Key topics include training custom GPTs for specific functions like coaching, copywriting, and onboarding; the importance of quality copywriting; setting up and utilizing automation tools like Zapier; and using voice memos for efficient delegation. The episode emphasizes the importance of auditing time and bottlenecks to determine where AI and automation can be most beneficial. TIMESTAMP 00:00 Introduction to Leveraging AI for Business 01:19 Creating Custom GPTs 03:18 Identifying and Addressing Bottlenecks 04:39 Email Marketing and Automation 17:19 Delegation Strategies 19:03 Using Zapier for Automation 23:56 Advanced Automation with Custom GPTs 29:13 Conclusion and Future of AI

Mastering Video Sales Letters

In this episode, we dive deep into the effective use of Video Sales Letters (VSLs) as powerful tools for increasing sales and conversions. We explore various aspects from crafting an engaging script to practical tips on recording and editing, emphasizing the importance of persuasive copy and concise messaging. Learn about the role of social proof, multiple calls to action, and how to strategically structure your VSL for different types of funnels. Additionally, discover practical tools and recommendations for enhancing your video content, ensuring it's both compelling and impactful. What You'll Learn in This Episode: * The exact VSL structure Allie uses in her own business and for clients * How to grab attention in the first 5 seconds and keep viewers watching * The key results section and how to make your offer irresistible * Where to place multiple calls-to-action to capture buyers at every stage * How to incorporate social proof, guarantees, and urgency to boost conversions * Recording and editing tips for professional results without overproduction * How to repurpose your VSL into ad creatives and other marketing assets If you've ever struggled to clearly communicate your offer or felt like your landing pages weren't converting, this episode will give you the step-by-step game plan to fix it. Listen now and learn how to create a short, compelling VSL that builds trust, clarifies your value, and gets more people buying—fast. Resources & Links: 🎯 Book a strategy call with Allie: https://alliebloyd.com/book [https://alliebloyd.com/book] 🎥 Learn more about high-converting funnels: https://onlineprofits.ai TIMESTAMP: 00:00 Introduction to Video Sales Letters (VSLs) 01:22 The Importance of Concise and Persuasive Copy 02:00 Integrating VSLs with Other Marketing Strategies 04:04 Creating an Effective VSL Framework 05:04 Key Elements of a Compelling VSL 19:08 Recording and Editing Your VSL 23:29 Utilizing VSLs Across Different Funnels 27:10 Repurposing VSL Content for Maximum Impact 29:32 Conclusion and Final Tips