Mics Out

Mics Out

Why Nascar is racing at an active military base in San Diego

17 min · 18 de jun de 2026
Portada del episodio Why Nascar is racing at an active military base in San Diego

Descripción

For the first time ever, Nascar is racing on an active military base.  Yes, you read that right. There are few combinations that feel more quintessentially American. But how did this event come together? Amy Lupo, president of Nascar San Diego, jumps on the Mics Out podcast to discuss how the series is striking a balance between tradition and innovation ahead of the inaugural race at Naval Base Coronado.

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Portada del episodio How Williams F1 rebuilt their sponsorship portfolio

How Williams F1 rebuilt their sponsorship portfolio

Peter Kenyon has a track record of overseeing sponsorship growth for some of the biggest teams in soccer. Now, the former Manchester United and Chelsea chief executive is helping to transform the commercial fortunes of the Williams Formula 1 team. In this week's episode of Mics Out, Kenyon sits down with Cian Brittle to discuss his approach to rebuilding the team's sponsorship portfolio. Williams were in disarray when Kenyon arrived as an advisor in 2022. US private investment firm Dorilton Capital had purchased the Grove-based outfit for approximately €152 million (US$179.5 million) in 2020, yet the team still didn’t have a defined commercial and marketing strategy two years later. The new ownership group also wanted the team to return to title contention despite scoring just eight points across 69 races between 2018 and 2021. Kenyon’s job was to ensure the commercial model matched Dorilton’s lofty on-track expectations, but the path to achieving that has been far from straightforward.

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