Mics Out

Las Vegas GP preview: In conversation with Emily Prazer and Steve Hill

The Las Vegas Grand Prix has established itself as one of F1's most commercially impactful events after a polarising debut in 2023. Ahead of the third edition of the race, BlackBook Motorsport editor Cian Brittle sat down with Emily Prazer, chief commercial officer of Formula 1 and president of the Las Vegas Grand Prix, and Steve Hill, president and chief executive of the Las Vegas Convention and Visitors Authority. Following a review of the recent Brazilian Grand Prix, listen to this exclusive interview (16:32) covering off the logistical effort that goes into the race, how organisers are trying to revolutionise fan engagement, and establishing Las Vegas as a year-round destination for Formula 1.

Why is Lewis Hamilton the most marketable athlete in the world?

Limiting the F1 star's influence to on-track success would not do justice to the impact of a generational athlete who has transcended motorsport. The Mics Out team unpacks the scale of Hamilton's off-track interests that have transformed him into a global superstar, while ex-McLaren comms chief Matt Bishop offers his thoughts on how the 2021 Abu Dhabi Grand Prix elevated Hamilton's profile even further. The team also discuss the other seven motorsport drivers that were included in the wider list of 150 athletes profiled by SportsPro and NorthStar Solutions Group.

Apple and Formula 1: A new era of growth in the US?

The long-rumoured US TV rights deal between Formula 1 and Apple has finally been confirmed, in what is a milestone moment in F1's continuing strategy to grow in the United States.  The Mics Out team analyses what the deal means for Formula 1, for Apple, and for US motorsport fans, whilst also reflecting on the step change it represents in the US sports broadcasting market.  Elsewhere, there's a round-up of the Formula 1 teams' latest financial results and a discussion on Porsche's decision to leave the World Endurance Championship at the end of 2025.  Also, hear the team's thoughts on Formula E's broadcast strategy in the UK, as well as NASCAR's ongoing struggles with viewership of its playoffs.

Why Extreme H is 'the most exciting motorsport proposition in 30 years'

After a hiatus of a year, Extreme E is returning to action in a new hydrogen-powered format: Extreme H. The Extreme E World Cup will take place in Qiddiya City, Saudi Arabia, from 9th to 11th October, and the series' managing director Ali Russell sits down with Cian Brittle to discuss the new series. In this exclusive interview, Russell reflects on the final chapter of Extreme E and explains how the reimagined series is positioning itself for long-term success. The Mics Out team also sit down to discuss the latest business news, including Cadillac's commercial capture of Jim Beam, the exciting collaboration between F1 Academy and Hello Kitty, and why Red Bull makes such a marginal profit in F1.

Why Audi's F1 car won't be covered in logos

Audi and Adidas seems like a match made in heaven, but why has the famous manufacturer only announced three major partners ahead of its F1 debut? The Mics Out team analyses the unique commercial strategy that Audi hopes will promote a premium and exclusive look to the team's car, something that will leave it looking much sparser than its rivals. Elsewhere, there's discussion around the future of Alpine in Formula 1 and why big names from the global series are looking at MotoGP as an investment opportunity. Also, hear why IndyCar's planned event in Mexico City couldn't go ahead and why Nascar's playoffs are no longer fit for purpose in 2025.