EP4 featuring Ishan Bhaumik from GfK

EP5 featuring Sean Sweeney from First Position Digital

Sean Sweeney (Founder/CEO at First Position Digital) sits with Tom Riordan (Founder of SugarFree) to discuss advertising in a changing digital identity landscape.

EP4 featuring Ishan Bhaumik from GfK

Ishan Bhaumik (VP at GfK) sits with Tom Riordan (Founder of SugarFree) to discuss advertising in a changing digital identity landscape on December 13th, 2022. We hit on the use of offline datasets to calibrate digital ad spend, mingling panelist data with user-level data, and the potential of geo lift studies to measure walled gardens.

EP3 featuring Chris Williams from Arima

Chris Williams (Chief Marketing Officer at Arima) sits with Tom Riordan (Founder of SugarFree) to discuss advertising in a changing digital identity landscape on November 3rd, 2022.

EP2 featuring John Baronello from Merkle Cardinal Path

John Baronello (VP of Digital Transformation at Merkle Cardinal Path) sits with Tom Riordan (Founder of SugarFree) to discuss advertising in a changing digital identity landscape.

EP1 featuring Kelly Turner from Taco Bell

Kelly Turner (Manager, Media at Taco Bell) and Tom Riordan (Founder of SugarFree) discuss advertising in a changing digital identity landscape. Show less