The Cookieless Present by SugarFree

Podcast de Thomas Riordan

inglés

Negocios

Después 4,99 € / mes. Cancela cuando quieras.

20 horas de audiolibros / mes
Podcasts solo en Podimo
Podcast gratuitos

Acerca de The Cookieless Present by SugarFree

Digital advertising is in the midst of a dramatic change. The digital IDs that once powered most ad targeting and measurement approaches -- such as 3rd party cookies -- are becoming scarce. Privacy advocates, tech companies and regulators seem to be driving us towards an inevitable "cookieless future". But the reality is most consumers have already gone cookieless today, which presents a major challenge for marketers. Tom Riordan, founder of SugarFree, sits with industry experts who are working through this Cookieless Present to share insights on how to navigate the changing ID landscape in advertising.

Todos los episodios

5 episodios

EP5 featuring Sean Sweeney from First Position Digital

Sean Sweeney (Founder/CEO at First Position Digital) sits with Tom Riordan (Founder of SugarFree) to discuss advertising in a changing digital identity landscape.

23 de feb de 2023 - 1 h 0 min

EP4 featuring Ishan Bhaumik from GfK

Ishan Bhaumik (VP at GfK) sits with Tom Riordan (Founder of SugarFree) to discuss advertising in a changing digital identity landscape on December 13th, 2022. We hit on the use of offline datasets to calibrate digital ad spend, mingling panelist data with user-level data, and the potential of geo lift studies to measure walled gardens.

17 de feb de 2023 - 22 min

EP3 featuring Chris Williams from Arima

Chris Williams (Chief Marketing Officer at Arima) sits with Tom Riordan (Founder of SugarFree) to discuss advertising in a changing digital identity landscape on November 3rd, 2022.

17 de feb de 2023 - 23 min

EP2 featuring John Baronello from Merkle Cardinal Path

John Baronello (VP of Digital Transformation at Merkle Cardinal Path) sits with Tom Riordan (Founder of SugarFree) to discuss advertising in a changing digital identity landscape.

17 de feb de 2023 - 23 min

EP1 featuring Kelly Turner from Taco Bell

Kelly Turner (Manager, Media at Taco Bell) and Tom Riordan (Founder of SugarFree) discuss advertising in a changing digital identity landscape. Show less

16 de feb de 2023 - 9 min

Regístrate para escuchar

Soy muy de podcasts. Mientras hago la cama, mientras recojo la casa, mientras trabajo… Y en Podimo encuentro podcast que me encantan. De emprendimiento, de salid, de humor… De lo que quiera! Estoy encantada 👍

MI TOC es feliz, que maravilla. Ordenador, limpio, sugerencias de categorías nuevas a explorar!!!

Me suscribi con los 14 días de prueba para escuchar el Podcast de Misterios Cotidianos, pero al final me quedo mas tiempo porque hacia tiempo que no me reía tanto. Tiene Podcast muy buenos y la aplicación funciona bien.

App ligera, eficiente, encuentras rápido tus podcast favoritos. Diseño sencillo y bonito. me gustó.

contenidos frescos e inteligentes

La App va francamente bien y el precio me parece muy justo para pagar a gente que nos da horas y horas de contenido. Espero poder seguir usándola asiduamente.

Elige tu suscripción