The Karat Podcast

EP. 93 - Faceless musician Marino on his music getting 100M+ Spotify streams

Marino makes music from his bedroom wearing a bag over his head. Now he's a music superstar with over 100M plays, 8M Spotify listeners, and #14 on Billboard. Today he shares *everything*. check out Karat at www.trykarat.com - we help creators like Marino with their finances!

EP. 92 - Why Nihachu Quit the Internet… and Why She Returned

Get Karat Business banking with a signup bonus at https://link.trykarat.com/niki [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3NieUJMS214WkRnaXVIdTdpMXRfNERUaDh5Z3xBQ3Jtc0tuM09sNmJ4OVdRS19HQTM0ZmhRbVdCMjVPcU5IdjFqVVhJZVMzOHpHZDA5YWRXWEw2UXFjNE53WmlObVEtWW9TRzFLR2dwel9tQ0hGSmhPb2JFZ0JpZURGTFRzN28zMTByMGZJaW5jRDBOelJTM0x5MA&q=https%3A%2F%2Flink.trykarat.com%2Fniki&v=sdGXhmqdLwU] ‪@NikiNihachu‬ [https://www.youtube.com/@NikiNihachu] was one of the biggest female streamers in the world - then she quit. Today she shares what happened, why she's returning, and how to create from a place of joy.Note: this was recorded in at VidCon in June 2025. --------- 0:00 [https://www.youtube.com/watch?v=sdGXhmqdLwU] – Intro1:16 [https://www.youtube.com/watch?v=sdGXhmqdLwU&t=76s] – Why she stopped posting content1:34 [https://www.youtube.com/watch?v=sdGXhmqdLwU&t=94s] – Minecraft fame at 18 in COVID lockdown2:12 [https://www.youtube.com/watch?v=sdGXhmqdLwU&t=132s] – “If I die tomorrow, what will they remember me as?”3:54 [https://www.youtube.com/watch?v=sdGXhmqdLwU&t=234s] – her streaming origin story4:40 [https://www.youtube.com/watch?v=sdGXhmqdLwU&t=280s] – “I’ve been through some shit" - like being KIDNAPPED6:05 [https://www.youtube.com/watch?v=sdGXhmqdLwU&t=365s] – Choosing not to become bitter after trauma6:44 [https://www.youtube.com/watch?v=sdGXhmqdLwU&t=404s] – Nihachu is not your angel8:38 [https://www.youtube.com/watch?v=sdGXhmqdLwU&t=518s] – Telling the internet her deepest darkest secret10:40 [https://www.youtube.com/watch?v=sdGXhmqdLwU&t=640s] – what depression looks like11:52 [https://www.youtube.com/watch?v=sdGXhmqdLwU&t=712s] – she's using TikTok for GOOD14:23 [https://www.youtube.com/watch?v=sdGXhmqdLwU&t=863s] – Nihachu's secret motivation in life15:17 [https://www.youtube.com/watch?v=sdGXhmqdLwU&t=917s] – how this ties to philosopher Kant18:19 [https://www.youtube.com/watch?v=sdGXhmqdLwU&t=1099s] – Dream SMP hate21:23 [https://www.youtube.com/watch?v=sdGXhmqdLwU&t=1283s] – why she moved to Los Angeles!23:11 [https://www.youtube.com/watch?v=sdGXhmqdLwU&t=1391s] – She moved out at 17....then what?23:31 [https://www.youtube.com/watch?v=sdGXhmqdLwU&t=1411s] – Nihachu begged classmates for a couch24:32 [https://www.youtube.com/watch?v=sdGXhmqdLwU&t=1472s] – she had nothing...then a stranger helped26:12 [https://www.youtube.com/watch?v=sdGXhmqdLwU&t=1572s] – Nihachu didn't pay taxes - jail arc?? 27:29 [https://www.youtube.com/watch?v=sdGXhmqdLwU&t=1649s] – why she didn't do brand deals for so long29:26 [https://www.youtube.com/watch?v=sdGXhmqdLwU&t=1766s] – NO to gambling money30:47 [https://www.youtube.com/watch?v=sdGXhmqdLwU&t=1847s] – what new Nihachu content looks like33:19 [https://www.youtube.com/watch?v=sdGXhmqdLwU&t=1999s] – Why therapists don’t understand creators37:12 [https://www.youtube.com/watch?v=sdGXhmqdLwU&t=2232s] – Nihachu's message to her folloewrs

EP. 91 - Zach Justice on building a media empire from nothing

Get Karat Business banking with a signup bonus at https://link.trykarat.com/justice  ⁨ [https://studio.youtube.com/channel/UCIKGhmu-KdHCG5vZvOuNaww] Zach Justice grew up in poverty. Today he's built a YouTube comedy empire and talking with Hollywood studios - all through rizz and pickup lines- here's how he did it. Note: this was recorded in June 2025. 0:00 - Intro 1:23 - Zach wakes up at an ungodly hour 2:17 - how Zach started on The Vampire Diaries and cucked his gf 4:00 – how Zach broke into Hollywood as a nobody 4:48 - Zach's first place was a sh*thole 5:25 - was it an earthquake? nah just a threesome 6:24 - was Zach getting cast in stuff? 7:16 - Zach was literally starving 9:48 - Zach moved out because fear of being stabbed 10:27 - Zach commits actual financial fraud 11:49 - Zach's sexual life at this time 12:20 – how the Dropouts pod got started 13:32 - Zach on his cohost and ex Indiana 14:32 - Zach was robbed of $50K 15:35 - Zach's financial struggles growing up 17:56 - Zach is motivated by death 22:26 - how Zach deals with views going down 23:23 - how people in LA treat you when views are down 25:59 - Zach's beef with CollegeHumor Dropout 26:36 - the origins of The Lunch Table podcast 27:42 - why Zach invests in other creators 30:54 - what Zach is doing with Hollywood now 33:47 - Zach on Tara Yummy 36:21 - does Zach prefer Hollywood or YouTube 37:42 - Zach on AI 41:12 - Zach on pitching A24 41:32 - how is Zach both funny but also business savvy? 43:42 - why is Zach raising millions 45:06 - Zach's shoutout to a small NBA basketball player

EP. 90 - Mizkif on ego, pain, & cancellation (interview)

NOTE: this episode was filmed before recent events involving Mizkif. This podcast is not an endorsement of him or his action. We're keeping it up as historical context. Join Karat's Discord at https://link.trykarat.com/mizkif-discord Get Karat Business banking with a signup bonus at https://www.trykarat.com/10kboost-a?utm_medium=spotify Mizkif was a king of Twitch. Then he was cancelled. Today he shares how he's rebuilding his legacy by developing new businesses and projects. ------------ Follow Karat at https://www.instagram.com/trykarat/ Follow Eric at https://www.instagram.com/erictway/ Follow Mizkif at https://www.instagram.com/realmizkif/ ------------ 0:00 - Intro 1:22 - Why streamers have massive egos 6:01 - How it all started 18:22 - How “the door” happened 21:21 - Miz on business: OTK and Starforge 26:20 - How it felt becoming a millionaire 29:56 - Where did he f*ck up? 37:32 - What’s his focus now? 45:41 - Why Twitch is a dying platform 48:31 - What would he do right now to get famous? 50:42 - His SECRET group he never talks about 52:15 - What's his legacy? 55:37 - Does his ego motivate him? 57:12 - Chatting with Miz’s BEST friend Dave

EP. 89 - I quit Wall Street to build a YouTube Business Empire (Codie Sanchez interview)

Meet Codie Sanchez- she's making $100M+ year from her business - but not through brand deals and AdSense.In this pod - she shares 20 secrets on how she did it and how creators can build real businesses & ownership.