The We Do Collective
What does a stationer actually do? Turns out: creative director, copywriter, proofreader, etiquette expert, postage strategist, and occasional therapist — all before a single invitation hits the mail. This week, Fallon sits down with Schuyler Polk of Polk Paper, her longtime friend, collaborator, and self-described "client whisperer." Schuyler traces her winding path from a first job at a Miami stationery studio at 14, through merchandise planning at Saks and event floral design, to building Polk Paper into a fully custom design studio. Together, they get into the good stuff: why digital save-the-dates and paper invitations aren't enemies, why your wedding website might be the hardest-working piece of your entire design, and why Schuyler prioritizes day-of stationery over everything else. They also talk honestly about the timelines nobody wants to hear — the nine-to-twelve month ideal versus the five-to-eight month reality most couples are living in — and why the postal service has become a genuine liability. Plus: printing from Canva (harder than it looks), the wedding programs that shouldn't exist, and Schuyler's case for ordering extras — always. In this episode: * What a stationery designer actually does behind the scenes * Digital vs. paper: how to build a hybrid that works * Why day-of stationery deserves your budget first * Building a wedding website that guests actually use * The real stationery timeline (and how to survive an expedited one) * Etiquette rules worth keeping — and the ones worth breaking Find Schuyler: @polkpaper on Instagram | polkpaper.com Got a question or topic you want covered? Email hello@thewedocollective.com [hello@thewedocollective.com] — your question might be the next episode.
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