The Hidden Value of Podcasting

The Hidden Value of Podcasting

Three years into podcasting Brent and Tony break down everything they wish someone had told them before they started. Why chasing the best equipment is a trap. Why audio quality matters more than video. Why 70 percent of podcasts never make it past episode 7 and 98 percent never make it past episode 20. How to figure out if you should focus on guests or solo episodes based on your actual goal. Why podcasting is one of the worst businesses to get into if money is the only reason you are doing it, and the one exception that changes everything if you already have a business. Plus a first look at TFG Studios, their new content production arm for brands.FOLLOW FOR MORE!

The Hidden Cost Of Making It In Hollywood

Victor Varnado moved to New York in 1997. By 1999 he was in End of Days with Arnold Schwarzenegger and The Adventures of Pluto Nash with Eddie Murphy. Then he walked away from that path because Hollywood only wanted him playing the same type of role. Since then he has written for Marvel and Vice, produced television, done stand-up as King Supernuts, and built a business called High Score Game Arcade, a B2B video game publisher creating custom games for brands. His current project is the Worldwide Tic-Tac-Toe Championship, a live gamified broadcast system he patented 30 minutes before this interview, designed in part to identify high fluid intelligence through simple tic-tac-toe strategy. Plus mushroom stories at Eric Andre's birthday party, the master plan for world domination, and why he thinks video games are no different from a great novel.

Our Craziest Psychedelic Festival Stories

Brent and Tony answer your questions in this Q&A episode covering how festivals have changed as they got older, their most challenging psychedelic trips, and the wildest stories from over a decade of festival culture. Tony's DMT tree ceremony that made his friends think he was dying. Brent's Owlsley acid trip where his partner's shaky hands turned one hit into four, sending him into an eight hour reality snap complete with imaginary spiders and a tent that looked like alien technology. This is the raw unfiltered side of psychedelics that nobody talks about.

Why AI Will Never Replace Your Humanness

In the age of AI the people who stand out online are not the most polished. They are the most alive. Lola Love is a personal brand and visibility strategist with 11 years and 400 plus clients and her answer to standing out in an AI dominated world is simple — be ridiculously human raw and real. Her second ever viral post was a carousel of her and two girlfriends covered in mud on a beach in Hawaii. That was not a strategy. That was her highest joy. And that is exactly the point. She also opens up about getting cyberbullied in Bali into crippling shame that shut down her entire business, how tantra helped her alchemize it, coming back with a rap and a fire she did not have before, moving to Austin and rebuilding from nothing, and why she is now co-creating her own raspberry rose cacao flavor with Holy Wow Cacao. Plus the bath cast. Plus positive pranks. Plus what actually makes someone go viral.

The Wellness Industry Always Gets This Wrong

Kristin Weitzel has spent over a decade in breathwork cold exposure and nervous system regulation working with MMA fighters Olympic skaters championship swim teams and Ariana Grande's world tour dancers. In this episode she breaks down whether women should actually be cold plunging the exact breathing protocols that separate winners from runners up and the story of how she went from launching Red Bull in America to becoming what her mentor called a medicine woman. She also talks about why integration work matters more than how many times you've done ayahuasca and shares the car accident story where one exhale may have saved her life.