Wear Wag Repeat: Grow Your Pet Industry Business Online

In this episode, I’m talking with super-connector Stacy Pong. It’s a funny story… we met through a virtual networking event, and I found out that she’s a networking expert and even runs a membership about it! So it felt like it was meant to be for her to be the final podcast guest to wrap up the networking and collaboration theme of this quarter here at Wear Wag Repeat. I loved talking to Stacy because she’s not directly in the pet industry - although she does have an adorable corgi named Hashbrown! I’ve found that getting business and marketing ideas from people outside of our industry can be very inspiring. Stacy shares actionable tips for how to make the most of networking as an introverted pet pro including example questions that you can use the next time you find yourself in the middle of some awkward small talk. Check out her W.I.N. framework below! I also love her advice about being “sticky”! That will get your brainstorming wheels turning. If you want to talk about any of the ideas here and how to best apply them to your business, that’s what we do every month in Wear Wag Repeat Society.

In this solo episode, Tori Mistick shares all the exciting plans and updates to serve your pet business in December, the final month of Q4 and our Networking and Collaboration theme! Here’s what’s happening: What’s Coming Up in December 2024: * WWR Society Lesson * Focus on crafting an action plan for your dream partnerships and collaborations in 2025. * We’ll brainstorm, work backwards to create a plan, and put actionable steps in our calendars. * I’m here to help you turn those dreams into reality! * WWR Society Meetup * Mark your calendars for December 18th — our last meetup of the year! * Can’t wait to unveil the revamped membership for 2025, which will be my main focus next year! Special December Offers * From December 9-31, I’m offering massive discounts on pet business services, courses and coaching: * 1:1 Strategy Sessions * Pinterest Masterclass * Email Welcome Sequence Writing Services * Deals range from 25% off to $300 off—details coming Monday, December 9. Spots are limited! * Final Networking Event * December 11: The last Petpreneur Virtual Networking event of the year. Don’t miss it! * RSVP here: www.wearwagrepeat.com/petworking * Podcast Guest Interview * Tune in next week for the final guest interview of the year with Stacy Pong, founder of The Exchange. * Stacy shares brilliant tips on how to make yourself “sticky” when meeting new people! Wrapping Up the Year It’s a busy month, but I’ll be taking a much-needed break over the holidays. For those of you still working, taking care of pets, and running your businesses — I see you, and I’m so grateful for your support this year. Let’s finish strong and gear up for all the amazing opportunities waiting for our pet industry busiensses in 2025!

In the span of 5 years, Liz Wilcox grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure businesses where she teaches entrepreneurs to simplify the whole “email marketing thing”. She’s best known for her 4500+ user email marketing membership (I’ve been a member for 3 years) [https://torimistick--lizwilcox.thrivecart.com/email-marketing-membership/], her 20 Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. In this interview, Liz goes along with my Networking Theme of Q4 and highlights how email is an amazing tool for collaboration and connection. We talk about: * How to use email to build real connections with your subscribers * How sharing other people’s content in your emails builds your trust and authority Liz also told me the story of her first digital product. It was a collaboration with other RV travel bloggers back when she had her first website. While telling this story, Liz invites you to steal her idea for a pet-inspired twist! I’m so in… wait until you hear it and reach out to me if you want to collaborate on this idea! → Get your paws on Liz Wilcox’s FREE email templates! [https://torimistick--lizwilcox.thrivecart.com/email-marketing-membership/64e3784410204/]

This November I have a lot of exciting content and events designed to help you grow your pet business. We're continuing our Q4 theme of Networking and Collaboration. Here's what's on deck: * November 13: 2nd Petpreneur Virtual Netwokring event. This is free to attend, register here: wearwagrepeat.com/petworking   * Thank you to my co-hosts who are helping make this event a success! Wear Wag Repeat Society Members: Beth Lambert of Fuzzy Face Media, Alexandra of Bella B's Barkery, Jessica Bay of Templates for Pet Pros and Sharon of Sharon and Teddy Take the City.  * November Guest Expert: Enjoy an exclusive interview with email marketing expert Liz Wilcox who talked to me about how collaborating and connecting through email can build trust and grow your business.  * BlogPaws LiVE: I'm attending a pet content creator conference in Boulder, CO where I'll speak on a panel about Diversifying Success.  * Black Friday: I have a special offer on Wear Wag Repeat Society planned for you. If you attend the November 13th Networking event, you'll get early access to this deal!  What do you have going on in November? Connect with me on Instagram @wearwagrepeat and tell me what's going on in your pet industry business.

I’m so excited to have Lashonda Geffrard, the founder of Black Pet Business Network [https://www.blackpetbusinessnetwork.com/] as my first podcast guest of Q4. This quarter is dedicated to learning about collaboration and networking. Something Lashonda is an expert at! In this conversation, she shares how she came up with the idea for the Black Pet Business Network. It was born from a desire to connect with grooming shop owners during the pandemic to see how they were running their businesses amidst shutdowns and quarantines.