As Built

How to Stop Writing Boring Firm About Pages

If your architecture firm's About page sounds like every other firm's About page, this episode is for you. Hosts Patience Jones and Brian Jones break down why so many firms end up with generic, forgettable positioning statements and, more importantly, how to write one that actually works. We discuss: * Why vague language like "excellence" and "collaborative" fails to differentiate your firm from competitors * How to identify what makes your firm worth hiring * How to create a framework for building an effective positioning statement that doesn't copy from competitors Whether you're writing your About page for the first time or overhauling one that's been collecting dust, this episode gives you a clear starting point. Subscribe to As Built for more practical marketing guidance built specifically for architecture and construction professionals.

How to Market a Project Type You've Never Done Before

Wanting to break into a new building type or market sector is exciting, but it comes with a real challenge: how do you win work you or your firm has never done before? In this episode of As Built, Patience and Brian tackle one of the most common growth obstacles for architecture and construction firms, and lay out a practical roadmap for making the transition. We explain how to: * Identify transferable skills and processes from your existing portfolio * Use photo and video storytelling * Quietly expand into a new sector without alarming your current clients or signaling inexperience to prospects If you're feeling like you're stuck in a cycle of "wanting to do it but haven't done it to prove you can do it," this episode is for you. Subscribe to As Built so you never miss an episode.

Project Sheets 2.0: Win More RFPs With Smarter Submissions

Project sheets might not get your blood racing, but they can make or break your next RFP response. In this episode of As Built, co-hosts Patience Jones and Brian Jones dig into what it actually takes to upgrade your project sheets from a static archive into a strategic tool that wins commissions. Episode Highlights: * The two core purposes every project sheet must serve * Why a "kitchen sink" version is the right starting point for tailoring submissions to specific RFPs * How storytelling, context-driven photography, and linking to dedicated project pages online can help your firm stand out from the competition. Patience and Brian also tackle why listing your project partners is a sign of strength, not a liability, and how to think about QR codes and hyperlinks that extend your document beyond the printed page. If you want to stop scrambling every time an RFP lands and start submitting materials that actually communicate your value, this episode is for you. Subscribe to As Built so you never miss an episode.

Questions We're Frequently Asked

In this episode of As Built, co-hosts Patience Jones and Brian Jones tackle the most frequently asked marketing questions they hear from professionals across all industries and leadership levels, no live audience required. They cover which social media platforms your firm actually needs to be on (and why cross-posting the same content everywhere is a waste of time), whether social media is truly non-negotiable for firm growth, and the real reasons your award-worthy project might not be getting published. They also dig into the "easy button" question every firm asks: what's the single most impactful thing you can do for marketing when time is limited? Whether you're just getting started or refining an existing strategy, this episode offers honest, practical guidance rooted in years of experience working with architecture and design firms. Subscribe to As Built wherever you listen to podcasts so you never miss an episode.

How Are Your New Year's Resolutions Going?

We're almost two months into 2026, and most likely you are in the majority of people who feel like they're not as far along on their goals as they envisioned they would be. Don't beat yourself up! Listen to this episode and learn how to objectively determine how successful you've been, what to do to get back in gear, and when to abandon what now longer sounds like a good idea. Episode Resources Connect with Brian Jones and Patience Jones: • https://www.graphicmachine.com/ [https://www.graphicmachine.com/] • https://www.linkedin.com/company/graphicmachine/ [https://www.linkedin.com/company/graphicmachine/] • https://www.linkedin.com/in/brian-jones-graphicmachine/ [https://www.linkedin.com/in/brian-jones-graphicmachine/] • https://www.linkedin.com/in/patiencejones [https://www.linkedin.com/in/patiencejones]