EB at the crossroads of recruitment, marketing and social media

Podcast by Tom Laine

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Tietoa EB at the crossroads of recruitment, marketing and social media

Traditional recruitment and employer branding practices have evolved into a variety of sub-skillsets, including social media platform and advertising expertise, brand / content / inbound / influencer marketing tactics, social selling skills, personnel branding, a mix of AI tools, and a whole new set of metrics to use and understand to get ahead of competition. This podcast series is based on social recruitment and employer branding expert Tom Laine's groundbreaking articles introducing a variety of thought-provoking new ideas, that are summarized and discussed by none other than AI.

Kaikki jaksot

10 jaksot

You are measuring the wrong employer brand metrics!

Measuring employer branding is important, but the modern metrics are lijkely something you didn't come to think of... Thus, you are measuring the wrong employer brand metrics!

3. huhti 2025 - 11 min

When a customer is loyal but the company is not

They want you to be loyal to the brand, but why are they offering the best discount for new customers, not the existing ones?

31. maalis 2025 - 14 min

What on Earth is silent Networking - Networking That Even Introverts Can Handle

I'm an introvert, still, after over 1700 live trainings. I was also for a long time the most networked Finn on Linkedin. Wasn't easy, wasn't always pleasant, but it has served a great purpose throughout my career. You could do it, too.

27. maalis 2025 - 22 min

What Is Thought Leadership and Why Should You Strive for It?

Thought leadership may be a familiar term for you, but it might not be just what you think it is, or as easy to achieve as you believe.

24. maalis 2025 - 11 min

Stop Employer Branding, Start Employee Branding!

The best of the best across industries want to work with the best people, not with you as a company. So Stop Employer Branding and Start Employee Branding!

20. maalis 2025 - 16 min

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