Authority in the Wild

Why Good Marketing Pisses Off 80% of People? w/ Ada Wardzala

The most polished marketing is the marketing nobody remembers. Ada Wardzala started in the call center of the company that publishes Harvard Business Review in Poland and was directing its marketing by age 23. Today she runs SUUR, a B2B agency where clients wait for her availability. In this conversation, we get into: - Why 80% of your effort belongs on the part most teams treat as an afterthought - How three women in Utah turned Stanley's worst-selling product into a $750 million business - What a reader should get from your content that they could never get from ChatGPT - The trap that makes expensive events produce names but no clients Ada does not talk in marketing theory. Every claim comes with a client story, a number, or a scar. If you create content, run campaigns, or pay someone who does, you will leave knowing exactly where your effort is leaking. 🟪 Timestamps (00:00) Intro (00:34) The Marketing Nobody Remembers (05:19) The Real Way to Win People Over (10:46) Why Saying "No" Wins (16:28) Know Them Better Than They Know Themselves (21:41) Built to Go Viral (27:12) Why "Write Me a Viral Post" Always Fails (33:08) Play Every Card in Your Deck (37:57) Brand Building vs. Cold Hard Revenue (44:25) What AI Can Never Fake (49:08) The Voices Telling You to Quit 🟪 About Adrianna Adrianna Wardzała is the founder and CEO of SUUR Marketing, a B2B marketing agency in Warsaw. At 23, she became the youngest-ever Marketing Director at ICAN Institute (publisher of Harvard Business Review Poland), where she also launched MIT Sloan Management Review Poland. After 7 years at ICAN and a year in tech at 10Clouds, she founded SUUR in 2021. She hosts the podcast Surowo o marketingu (31+ episodes) and writes a biweekly newsletter on B2B marketing. 🟪 Connect with Adrianna Wardzała - LinkedIn: https://www.linkedin.com/in/adriannawardzala [https://www.linkedin.com/in/adriannawardzala] - YouTube: https://www.youtube.com/@adriannawardzala [https://www.youtube.com/@adriannawardzala] - Agency: https://www.suur.pl [https://www.suur.pl] - Personal: https://adriannawardzala.pl [https://adriannawardzala.pl] - Podcast: Surowo o marketingu (Spotify/Apple) 🟪 Connect with Gabe Marusca - Website: https://www.gabemarusca.com [https://www.gabemarusca.com] - YouTube: https://www.youtube.com/@gabemarusca [https://www.youtube.com/@gabemarusca] - LinkedIn: https://www.linkedin.com/in/gabemarusca [https://www.linkedin.com/in/gabemarusca] - Instagram: https://www.instagram.com/gabemarusca [https://www.instagram.com/gabemarusca] - X/Twitter: https://twitter.com/gabemarusca [https://twitter.com/gabemarusca] - Facebook: https://www.facebook.com/gabemarusca [https://www.facebook.com/gabemarusca] - TikTok: https://www.tiktok.com/@gabemarusca [https://www.tiktok.com/@gabemarusca]

How to Actually Implement Innovation (Not Just Generate Ideas) w/ Vaughan Broderick

Vaughan Broderick has worked on more than 300 innovation projects and trained over 350 leaders across 20 industries. In all of it, he kept seeing the same thing: good ideas dying before they ever reached the people they were meant for. Not because the ideas were weak. Because of the part of innovation almost nobody teaches. In this conversation, Vaughan breaks down why organizations jump to solutions before they understand the real problem, the four forces that quietly kill ideas after everyone says yes, and why what looks like resistance is usually something else entirely. We also get into the question everyone is asking right now: where does AI actually help you innovate, and where does it just help you fail faster? This is Vaughan's second appearance on Authority in the Wild. Episode 35 aired back in 2023. Since then he has co-authored "Innovation in Action" with Dr. Christian Walsh that you can order it now to unlock exclusive bonuses: https://innovationinactionbook.com [https://innovationinactionbook.com] The book is built on the DUCTRI framework refined over a decade and 300-plus projects. 🟪 Timestamps (00:00) Intro (04:30) How to Know If Your Idea Is Actually Useful (09:17) What People Always Overcomplicate About Change (14:27) The Barrier Leaders Secretly Underestimate (18:36) What 'DUCTRI' Really Stands For (22:57) Where AI Helps Innovation — And Where It Fails (28:31) The One Thing AI Can Never Replace (33:11) Where the Best Ideas Actually Come From (37:05) From Idea to Action: The Real Steps (43:47) The Belief He's Now Letting Go Of 🟪 Connect with Vaughan Broderick - LinkedIn: https://www.linkedin.com/in/vaughanbroderick [https://www.linkedin.com/in/vaughanbroderick] - Website: https://vaughanbroderick.com [https://vaughanbroderick.com] - Innovation in Action Book: https://a.co/d/0gSsAIwf [https://a.co/d/0gSsAIwf] 🟪 Connect with Gabe Marusca - Website: https://www.gabemarusca.com [https://www.gabemarusca.com] - YouTube: https://www.youtube.com/@gabemarusca [https://www.youtube.com/@gabemarusca] - LinkedIn: https://www.linkedin.com/in/gabemarusca [https://www.linkedin.com/in/gabemarusca] - Instagram: https://www.instagram.com/gabemarusca [https://www.instagram.com/gabemarusca] - X/Twitter: https://twitter.com/gabemarusca [https://twitter.com/gabemarusca] - Facebook: https://www.facebook.com/gabemarusca [https://www.facebook.com/gabemarusca] - TikTok: https://www.tiktok.com/@gabemarusca [https://www.tiktok.com/@gabemarusca]

She Almost Died. Then She Fixed Gluten-Free Food. w/ Carolyn Haeler

Carolyn Haeler spent nine months losing her hair, going gray, and wasting away before anyone figured out what was wrong. Then she bit into a gluten-free cookie that was barely edible, and decided to fix it herself. Carolyn is the founder and CEO of Mightylicious Gluten Free, nationally distributed across 43 states, available at Whole Foods, Walmart, Costco, and 2,600+ specialty stores. She was also the first female LGBTQ+ founder to raise $5 million on Republic.co In this conversation, we get into: * Why every gluten-free product on the shelf tastes the way it does (and what the industry keeps getting wrong) * How she taught herself the food science in a tiny apartment with a 24-inch oven * Why she chose crowdfunding over VC, and what that decision actually costs * What CPG distribution really looks like when you are not a two-bros startup with venture backing This is a story about obsession, recoverable risk, and what it means to build something that matters to the people who need it most. For founders, operators, and anyone who has wondered why "good enough" keeps winning. 🟪 Timestamps (00:00) Intro (01:44) When Your Body Turns Against You (04:53) Gluten it's in Almost Everything! (09:34) One Bad Cookie. One Big Decision. (13:25) The Hidden Reason Gluten-Free Tastes Wrong (17:22) The Ingredient Nobody Else Was Using (20:24) Why She Skipped the VCs (23:05) The Moment Everything Unlocked (39:36) You Don't Need a Master Plan to Start (44:27) What's Next and What She'd Never Do Again 🟪 Connect with Carolyn Haeler * Website: https://mightylicious.com/ [https://mightylicious.com/] * Instagram: https://www.instagram.com/@mightyliciiousfoods [https://www.instagram.com/@mightyliciiousfoods] * LinkedIn: https://www.linkedin.com/in/cpotz/ [https://www.linkedin.com/in/cpotz/] 🟪 Connect with Gabe Marusca * Website: https://www.gabemarusca.com [https://www.gabemarusca.com] * YouTube: https://www.youtube.com/@gabemarusca [https://www.youtube.com/@gabemarusca] * LinkedIn: https://www.linkedin.com/in/gabemarusca/ [https://www.linkedin.com/in/gabemarusca/] * Instagram: https://www.instagram.com/gabemarusca/ [https://www.instagram.com/gabemarusca/] * X/Twitter: https://twitter.com/gabemarusca [https://twitter.com/gabemarusca] * Facebook: https://www.facebook.com/gabemarusca [https://www.facebook.com/gabemarusca] * TikTok: https://www.tiktok.com/@gabemarusca [https://www.tiktok.com/@gabemarusca]

How to Write a Keynote on One Page that Influence People to Think Differently w/ Brian Miller

In 2026, the smartest person in the room is losing. Not to better ideas. To better packaging. Brian Miller built a 3.7M-view TEDx talk using a framework that fits on one page. He spent twenty years figuring out why brilliant people fail on stage, and it has nothing to do with charisma, voice, or slides. In this conversation, we get into: * Why asking "what do I want to say?" is the question that kills most talks before they start * What every audience is silently deciding in the first 60 seconds (and how most speakers fail it) * The counterintuitive move that makes people beg for your solution * Why changing someone's mind requires changing their thinking before you offer anything Brian is a former professional magician turned speaker coach. His clients speak at TED-style stages in rooms where failure is not an option. 🟪 About Brian Brian Kenneth Miller is a former professional magician turned speaker coach. His TEDx talk "How to Magically Connect with Anyone" has done over 3.7 million views. He's the founder of Conquer the Red Dot, a coaching firm that prepares experts and leaders for TED-style stages, and the principal consultant at Clarity Up Consulting. He's the author of Three New People and the new book The One-Page Keynote: How to Design a Speech That Always Works, No Charisma Required. He also co-founded The SpeakerPath with Francisco Mahfuz. 🟪 Connect with Brian Miller - The One-Page Keynote Book: https://a.co/d/08tE3hmA [https://a.co/d/08tE3hmA] - Clarity Up: https://www.clarityupconsulting.com [https://www.clarityupconsulting.com] - Conquer the Red Dot: https://conquerthereddot.com [https://conquerthereddot.com] - The SpeakerPath: https://thespeakerpath.com [https://thespeakerpath.com] - Personal website: https://www.brianmillerspeaks.com [https://www.brianmillerspeaks.com] - LinkedIn: https://www.linkedin.com/in/brianmillerspeaks [https://www.linkedin.com/in/brianmillerspeaks] - YouTube: https://www.youtube.com/@brianmillerspeaks [https://www.youtube.com/@brianmillerspeaks] - TEDx talk: https://www.youtube.com/watch?v=D4cV8yfgNyI [https://www.youtube.com/watch?v=D4cV8yfgNyI] 🟪 Connect with Gabe Marusca - Website: https://www.gabemarusca.com [https://www.gabemarusca.com] - YouTube: https://www.youtube.com/@gabemarusca [https://www.youtube.com/@gabemarusca] - LinkedIn: https://www.linkedin.com/in/gabemarusca [https://www.linkedin.com/in/gabemarusca] - Instagram: https://www.instagram.com/gabemarusca [https://www.instagram.com/gabemarusca] - X/Twitter: https://twitter.com/gabemarusca [https://twitter.com/gabemarusca] - Facebook: https://www.facebook.com/gabemarusca [https://www.facebook.com/gabemarusca] - TikTok: https://www.tiktok.com/@gabemarusca [https://www.tiktok.com/@gabemarusca]

Your Life Looks Perfect. You Feel Nothing. Here's Why. w/ Dr. Margaret Rutherford

The founder who seems fine is often the one who needs this most. I sit down with Dr. Margaret Rutherford, clinical psychologist, author, and TEDx speaker, to walk through Perfectly Hidden Depression, the form of depression that doesn't look like depression at all. It hides behind high performance, emotional control, and the identity of being someone who handles things. And it's disproportionately common among entrepreneurs and founders who have turned perfectionism into a management style. The through-line of the conversation is the framework shared by Dr. Margaret's new workbook that came to life after 30 years of clinical practice? 🟪 Timestamps (00:00) Intro (01:01) What is the Perfectly Hidden Depression (04:25) Perfectionism as a Prison (09:45) The 10 Telltale Signs of PHD (16:58) When PHD Traits Become Dangerous (22:12 )The Cost of Loneliness (30:33) From Awareness to Change (33:38) The Compartmentalization Exercise (39:59) Beyond Awareness to Cha 🟪 About Dr. Margaret Rutherford Dr. Margaret Rutherford is a licensed clinical psychologist with over 30 years of clinical experience. She is the author of Perfectly Hidden Depression (November 2019), Perfectly Hidden Depression Workbook (April 2026) the host of the Self-Work Podcast that has over 5 million downloads. Her TEDx talk on emotional transparency has surpassed two million views. She works with high-functioning individuals who carry depression beneath a surface of apparent success. 🟪 Connect with Dr. Margaret Rutherford - PDH Workbook: https://a.co/d/021PCO99 [https://a.co/d/021PCO99] - PHD Book: https://a.co/d/05pmllEo [https://a.co/d/05pmllEo] - Website: https://drmargaretrutherford.com [https://drmargaretrutherford.com] - Self-Work Podcast: https://drmargaretrutherford.com/selfwork/ [https://drmargaretrutherford.com/selfwork/] - TEDx Talk: https://www.youtube.com/watch?v=lXZ5Bo5lafA [https://www.youtube.com/watch?v=lXZ5Bo5lafA] - Instagram: https://www.instagram.com/drmargaretrutherford [https://www.instagram.com/drmargaretrutherford] - LinkedIn: https://www.facebook.com/DrMargaretRutherford [https://www.facebook.com/DrMargaretRutherford] - YouTube: https://www.youtube.com/@drmargaretrutherford [https://www.youtube.com/@drmargaretrutherford] 🟪 Connect with Gabe Marusca - Website: https://www.gabemarusca.com [https://www.gabemarusca.com] - YouTube: https://www.youtube.com/@gabemarusca [https://www.youtube.com/@gabemarusca] - LinkedIn: https://www.linkedin.com/in/gabemarusca [https://www.linkedin.com/in/gabemarusca] - Instagram: https://www.instagram.com/gabemarusca [https://www.instagram.com/gabemarusca] - X/Twitter: https://twitter.com/gabemarusca [https://twitter.com/gabemarusca] - Facebook: https://www.facebook.com/gabemarusca [https://www.facebook.com/gabemarusca] - TikTok: https://www.tiktok.com/@gabemarusca [https://www.tiktok.com/@gabemarusca]