B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Transforming Trade Shows into Engaging Brand Experiences w/ Todd Gregory

In this episode of the podcast, host Jeremy Shere welcomes Todd Gregory, the Regional Director for the Americas at Fifth Ring, a global B2B marketing agency. They discuss strategies for maximizing ROI from trade shows, which are often costly yet crucial for networking and business growth. Todd emphasizes that many B2B companies mistakenly view trade shows as isolated events rather than integral parts of a broader marketing strategy. He critiques the common reliance on foot traffic as a success metric, noting that not all visitors are potential customers. Instead, he advocates for creating memorable experiences that engage attendees, such as immersive booths and interactive displays. Todd shares a successful example where a company created an exclusive, intriguing booth that drew in crowds, leading to significant lead generation. He also highlights the importance of follow-up strategies post-show, including personalized outreach and nurturing leads through multiple touch points. The conversation underscores the need for companies to think creatively about their trade show presence and to integrate their efforts into a cohesive marketing plan that extends beyond the event itself. Todd invites listeners to connect with him for further insights on trade show consulting and marketing strategies. Connect with Todd: https://www.linkedin.com/in/jtoddgregory/ ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Unlocking LinkedIn Success w/ Malte Lange

In this episode, host Jeremy Shere sits down with Malte Lange, CEO of Lead Your Way, to delve into the intricacies of leveraging LinkedIn for B2B marketing. Malte shares his extensive experience in online marketing, particularly focusing on LinkedIn for the last five years. Together, they discuss common pitfalls solopreneurs, coaches, and consultants face on LinkedIn and provide actionable strategies to overcome them. Key takeaways include the importance of having a clear strategy, understanding your target audience, and mixing different types of content. They also explore the benefits of combining organic engagement with paid advertising to effectively reach the right people. Whether you're looking to grow your business or deepen your connections on LinkedIn, this episode is packed with valuable insights. Connect with Malte: https://www.linkedin.com/in/malte-lange/ 00:00 Welcome to the Podcast 00:04 The LinkedIn Dilemma 00:58 Introducing Melta Leng 02:05 The Missing Piece in LinkedIn Strategy 03:05 Developing a Solid LinkedIn Strategy 03:48 Understanding Your Target Audience 12:05 Creating Engaging Content 16:18 Leveraging LinkedIn Ads 21:09 Targeting the Right Audience 22:04 Balancing Paid and Organic Strategies 22:47 Leveraging Tools for Prospect Research 24:52 The Importance of Personalization 27:07 Scaling vs. Personal Touch 29:59 When to Make the Offer 32:08 Tailoring Offers to Prospects 34:18 Building Long-Term Relationships 38:50 Key Takeaways and Final Thoughts ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

B2B influence marketing w/ Nick Bennett

In this episode, host Jeremy Shere welcomes Nick Bennett, the Chief Customer Officer and Co-founder of TACK, a media network and go-to-market firm. Nick shares his journey in B2B marketing, from being a field marketer to co-founding his own company and becoming a LinkedIn influencer. They delve into the nuances of influencer marketing within the B2B space, comparing it to B2C influencer dynamics and discussing effective strategies for leveraging influencers to grow a business. Nick also talks about his upcoming book, 'B2B Influencer Marketing,' which aims to educate on building authentic and impactful marketing campaigns. They discuss how to choose the right influencers, measuring the success of influencer campaigns, and the future opportunities in B2B influencer marketing. Whether you're a marketer or a business owner, this episode offers valuable insights into harnessing the power of influencers to drive meaningful results. Connect with Nick: https://www.linkedin.com/in/nickbennett1/ Check out the book [https://www.amazon.com/B2B-Influencer-Marketing-Authentic-Effective-ebook/dp/B0DFYW6329/ref=sr_1_1?crid=302J1IMH90CY6&dib=eyJ2IjoiMSJ9.2VHCRxTwq9tSeggMjCg7nRl6da1wNu3MCytpm8ld7sS9TnyX5YGlLMZ7_1HwndlhXSpnSZBPdtL4eUWoCh6jrmI_qN4ya_K1IeixUcz6HNnhZfrutZj1PA27ASyVvHwoBUyj2Idv-CPI_CybbVLtED7PVviUDzxDM6PknluU-2mDEgHfmLNb9E2tb8_-SubXO4Fg3OPf1KpxvtIa1jLh-8inNJpwHCTwGjVac7kvq1o.sD2Z33srWdUYS1vmpvG6CLrkk8-piLpB4zp7sFvCLCg&dib_tag=se&keywords=b2b+influencer+marketing&qid=1735919965&sprefix=b2b+influencer+marketing%2Caps%2C111&sr=8-1]! 00:00 Welcome to the Show 00:14 Introduction to Influencer Marketing 00:51 Guest Introduction: Nick Bennett 01:15 Nick Bennett's Journey 02:02 Nick's Book on B2B Influencer Marketing 03:09 Understanding Influencers in B2B 09:07 How to Work with Influencers 14:28 Finding the Right Influencers 18:03 Successful Influencer Campaigns 27:05 Measuring Influencer Campaign Success 30:19 The Future of Influencer Marketing in B2B 33:01 Conclusion and Contact Information ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Creating Impactful Industry Reports on a Budget w/ Lacey Budd

In this episode of the B2B Content Show, Jeremy Shere interviews Lacey Budd, the Director of Content at Customer.io, about the process and challenges of producing a comprehensive industry report with limited resources. Lacey shares insights into planning, data collection, analyzing product usage, survey data, design, and distribution. She also discusses lessons learned from their first report and improvements made for the second edition, highlighting the importance of internal collaboration and maintaining an engaging narrative in reports. 00:21 The Importance of Industry Reports 01:12 Guest Introduction: Lacey Budd from Customer.io 01:23 Overview of Customer.io and Lacey's Role 02:42 Creating a Comprehensive Industry Report 03:42 Planning and Timeline for Report Creation 04:44 Data Collection and Analysis 06:35 Team Collaboration and Project Management 11:35 Survey Data and Insights 16:25 Challenges and Learnings from Data Analysis 24:22 Design and Presentation of the Report 28:34 Breaking Up the Page with Design Elements 29:03 Learning from Last Year's Report 30:53 Starting with Design Direction 35:44 Internal vs. External Report Creation 40:41 Team Collaboration and Morale 43:00 Distribution Strategy for the Report 45:09 Measuring Report Success 48:11 Valuable Insights for the Audience 50:03 Feedback and Improvements 54:49 Conclusion and Contact Information ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Staying on a Prospect's Radar w/ Sally Lechin

In this episode, host Jeremy Shere sits down with Sally Lechin, the Head of Marketing at Envana, to discuss strategies for staying on a prospect's radar. Sally shares insights into her role, challenges, and strategies for building trust and engaging with prospects in the oil and gas industry. The conversation covers topics such as multi-channel marketing strategies, the importance of LinkedIn, automation and personalization, and the critical role of events in generating leads. Sally also touches on the evolution of Envana from a niche startup to a key player in the sustainability data management space, leveraging technology and deep industry expertise. This episode is a valuable resource for marketers looking to understand the complexities and best practices of nurturing long-term business relationships. 00:00 Introduction and Episode Overview 00:29 Guest Introduction: Sally Lechin from Envana 02:44 Challenges in B2B Marketing 05:27 LinkedIn Strategies for Lead Generation 11:24 Tools and Tech Stack for Marketing 21:51 Event Participation and Building Relationships 25:21 Conclusion and Contact Information ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.