B2B Creatively

The AI Shake-Up in B2B Messaging

We dive deep into how AI is shaking up B2B messaging with Chris Silvestri, Founder of Conversion Alchemy. From redefining the role of content writers to rethinking persona development and conversion strategy, Chris shares his thoughtful and tactical approach to B2B growth. As a messaging strategist, Chris combines copywriting, UX design, and decision-making psychology to help his SaaS and eCommerce clients convert more visitors into customers. He fills us in on how AI is transforming marketing workflows, what makes copy truly empathetic, and how brands can stand out in the age of informed consumers.  If you want to make your B2B brand impossible to ignore, this is the episode for you. What You’ll Learn:  • The people shift in B2B marketing • How AI is streamlining copywriting and messaging workflows, from research to first drafts • How to train AI to be more empathetic • The four types of personas you need • What AI tools Chris uses to scale personalized copy workflows • The balance between company capabilities and customer needs in copywriting • The future of copywriting and marketing in the age of AI Mentioned in this Episode:  Gemini: https://gemini.google.com [https://gemini.google.com] Claude: https://claude.ai [https://claude.ai] chatGPT: https://chatgpt.com [https://chatgpt.com] TeamGPT: https://team-gpt.com [https://team-gpt.com] Perplexity: https://www.perplexity.ai [https://www.perplexity.ai] TypingMind: https://www.typingmind.com/ [https://www.typingmind.com/] Chris’ Bio: Chris Silvestri is the Conversion Alchemist. A SaaS message-market fit specialist and conversion copywriter, he worked 10 years as a software engineer in industrial automation. Then, took a sharp turn to enter the digital marketing world as UX lead at the usability testing startup Conversion Crimes (and previously at the conversion design agency Zeda Labs). Chris has been working as a copywriter and Conversion Rate Optimization (CRO) specialist for online brands since 2016. More from our guest: Chris Silvestri [https://www.linkedin.com/in/christophersilvestri/] B2B Creatively is powered by Stories Bureau [https://www.storiesbureau.com/]. Connect with us on LinkedIn: Stories Bureau [https://www.linkedin.com/company/12978796/admin/feed/posts/], a creative agency focused on B2B marketing and internal corporate storytelling across media Kory Grushka [https://www.linkedin.com/in/kory-grushka-5179573/], Founder and Creative Director of Stories Bureau Alisa Manjarrez [https://www.linkedin.com/in/alisam/], Managing Director of Stories Bureau

Merging Metrics with Emotion

Alisa reconnects with longtime friend and creative powerhouse Nidia Verdugo, a Senior Product Marketing Manager at Microsoft, who seamlessly merges metrics with emotion—and her passion for travel—into a thriving marketing career. Together, Alisa and Nidia explore how creativity and data-driven decision making go hand in hand, especially in B2B marketing. Nidia opens up about launching her travel blog, TouristyAF, during the pandemic, explaining how it evolved from long-form travel guides into dynamic brand collaborations with tourism boards and hotels. Throughout the conversation, Nidia reflects on what it means to truly connect with an audience. Whether crafting a product story at Microsoft or editing a video journal in Puerto Rico, her advice always circles back to human-centered communication. “We’re all human at the end of the day,” says Nidia. “So, put yourself in the shoes of your target audience—it’s something that’s so simple and works with anything that you do.” What You’ll Learn: • How Nidia turned her love for travel into a storytelling platform and brand-building engine • The connection between creativity, analytics, and emotional resonance in B2B marketing • The power of video journals and documenting everyday moments authentically • Advice on overcoming fear of data as a creative and making informed decisions • Social trends that B2B marketers should adopt • Practical advice for young professionals still figuring out their careers Mentioned in this Episode:  TouristyAF, Nidia’s travel blog and brand https://touristyaf.com/ [https://touristyaf.com/] Cannes Lions Festival https://www.canneslions.com/ [https://www.canneslions.com/] Nidia’s Bio: Nidia Verdugo is a seasoned marketing professional with a decade of experience driving growth for tech companies and brands. As the creative director of her own life, she seamlessly blends strategy and storytelling, leading marketing initiatives while running her own marketing and creative consulting business. Beyond her corporate and consulting work, Nidia is an avid traveler who has lived in Argentina and Mexico City, embracing global cultures and perspectives. She channels her passion for marketing, creativity, and travel into her blog, TouristyAF, where she shares unique experiences and insights from around the world. More from our guest: Nidia Verdugo [https://www.linkedin.com/in/nidiaverdugo/] B2B Creatively is powered by Stories Bureau [https://www.storiesbureau.com/]. Connect with us on LinkedIn: Stories Bureau [https://www.linkedin.com/company/12978796/admin/feed/posts/], a creative agency focused on B2B marketing and internal corporate storytelling across media Kory Grushka [https://www.linkedin.com/in/kory-grushka-5179573/], Founder and Creative Director of Stories Bureau Alisa Manjarrez [https://www.linkedin.com/in/alisam/], Managing Director of Stories Bureau

Elevate Your B2B Brand with Narrative Storytelling

Does your B2B brand need to start a narrative podcast? Magika Creative Producer M de Leon joins Alisa to explore what it really means to create narrative content and how storytelling is redefining what’s possible for B2B.  Drawing from their work on a variety of projects, M shares how character-driven stories can elevate your B2B brand—and why it’s worth the risk. M shares lessons from producing Traceroute—a Webby-nominated podcast that made internet infrastructure feel personal—and how its key to success were the emotional stories told. Backed by compelling examples and thoughtful insights, M and Alisa make the case for narrative podcasting as a strategy for humanizing B2B brands in meaningful ways that resonate with customers. Can AI help with this? Surprisingly, yes.  “Messaging is far more effective when there’s a story,” says M. “You create that sense of connection… and the brand goes beyond being a thing on a shelf to a figure in your life.” What You’ll Learn:  • Why narrative podcasting is different from other content formats • Using storytelling as a strategy in B2B • Humanizing a brand with stories • How AI tools can support the creative process  • How to pitch a narrative podcast internally • Building community among niche B2B audiences M’s Bio:  M de Leon is a producer, writer, and sound designer specializing in sound-rich, longform narrative storytelling—crafting work that is immersive, thoughtful, and built to resonate. From 2023–2024, M served as Senior Producer for Traceroute, a Webby Award–nominated series recognized in the Best Tech Podcast category. Working across every stage of production—from research and scripting to editing and scoring—M’s practice explores not just how stories are made, but how clear, intentional systems can support the people who make them. More from our guest: M de Leon [https://www.linkedin.com/in/m-de-leon-a7a7a552/] B2B Creatively is powered by Stories Bureau [https://www.storiesbureau.com/]. Connect with us on LinkedIn: Stories Bureau [https://www.linkedin.com/company/12978796/admin/feed/posts/], a creative agency focused on B2B marketing and internal corporate storytelling across media Kory Grushka [https://www.linkedin.com/in/kory-grushka-5179573/], Founder and Creative Director of Stories Bureau Alisa Manjarrez [https://www.linkedin.com/in/alisam/], Managing Director of Stories Bureau

What B2B Can Learn From TikTok

Freelance art director & designer Ben Tuber knows how to cut through the noise of a chaotic digital world, creating visuals that stop you mid-scroll and demand attention. Specializing in branding, lettering and motion, Ben typically works with high-profile B2C clients, like Netflix, HBO, Vice and Refinery 29. In this episode, Ben explains why bold, colorful, and animated visuals dominate platforms like TikTok—and how these trends are making their way into the B2B world.  We also explore how B2B brands can take inspiration from B2C marketing trends, including nostalgia-driven aesthetics, the rise of influencer-inspired content, and the increasing significance of authenticity.  Through it all, Ben shares insights into his own creative process, how he manages client feedback, and his advice for B2C designers looking to pivot into B2B.  What You’ll Learn: • The rise of maximalism in social media • The impact of TikTok on marketing • Current trends in B2C branded content for B2B • How to manage client feedback in creative work • Advice for designers transitioning to B2B Ben’s Bio: Ben Tuber is a freelance art director, graphic artist, animator, and illustrator with 7+ experience in advertising and design. A native New Yorker, Ben’s work includes traditional graphic design & layout, custom illustration and animation, as well as photography and video.  Ben’s unique style and command over a range of techniques have led him to work with clients, such as HBO, I Love New York, Warner Brothers, Showtime, TNT, and Hulu. Formerly, he was the Design Director at GLOW, having worked his way up from design intern. While there, Ben was responsible for establishing the look and feel on campaigns, ensuring they met the highest visual standards. Several projects were either nominated for or won Shorty Awards and other industry accolades. Ben is also a verified artist on GIPHY. Notably, he was among the first artists commissioned to create the now-ubiquitous GIPHY stickers, and the views on his GIPHY page are around 4 billion. He continues to collaborate with GIPHY and add to his portfolio of custom .gifs in his spare time. Graphic and advertising art are Ben's chief passion in life, and he is always looking to work in new, innovative ways that challenge him and his collaborators and surpass their expectations.  More from our guest: Ben Tuber [https://www.linkedin.com/in/ben-tuber-bb509b68/] Check out Ben’s work: bentuber.com [https://www.bentuber.com/] B2B Creatively is powered by Stories Bureau [https://www.storiesbureau.com/]. Connect with us on LinkedIn: Stories Bureau [https://www.linkedin.com/company/12978796/admin/feed/posts/], a creative agency focused on B2B marketing and internal corporate storytelling across media Kory Grushka [https://www.linkedin.com/in/kory-grushka-5179573/], Founder and Creative Director of Stories Bureau Alisa Manjarrez [https://www.linkedin.com/in/alisam/], Managing Director of Stories Bureau

The Art & Science of Product Marketing

Div Manickam, a product marketing leader, mentor, and author of Mastering the Art and Science of Product Marketing, shares her professional and personal journey on achieving the balance between creativity and data-driven tactics in the B2B space. Drawing on her diverse interests, including photography and writing, Div explains how creativity fuels her work in crafting compelling narratives and launching impactful campaigns. We explore the concept of "creative abundance"—finding inspiration amidst the chaos—and how this frame of mind drives Div’s approach to product marketing. From collaborating with cross-functional teams to crafting evergreen content, Div emphasizes the importance of storytelling, customer-centric strategies, and a growth mindset. She shares how her passion for exploration and innovation helps her navigate the challenges of bringing new products to market. We also get into the "CEO mindset" (curiosity, empathy, and openness) that guides Div’s leadership and mentorship. She discusses the role of authenticity and kindness in professional growth, reminding us that creativity isn’t just about output but about connecting deeply with people and ideas.  What You’ll Learn:  • Find inspiration amidst the chaos • Master the art and science of product marketing • Enhance your work through creativity • Create magic with a CEO (curiosity, empathy and openness) mindset • How to make evergreen content stand the test of time Mentioned in this Episode:  Product Marketing: Mastering the Art and Science of PMM [https://divmanickam.substack.com/p/productmarketing] by Div Manickam Start with Why: How Great Leaders Inspire Everyone to Take Action [https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447] by Simon Sinek Div’s Bio: Div Manickam has led B2B SaaS product marketing efforts in startups and Fortune 500 technology companies for 10+ years in collaboration with product, sales and marketing teams. Div is a neurodivine, mindful soul, who enjoys sharing experiences on neurodiversity, workplace wellbeing, career growth, authentic leadership, mindfulness, happiness, stress and anxiety, and product marketing. She is passionate about empowering folks to be their best and true authentic self. A mentor and Expert in Residence, she is recognized as one of the top 100 Product Marketing Influencers (2019-23) by the Product Marketing Alliance. As a foodie and traveler, she has explored and captured moments in nature and 80-plus cities around the world.  More from our guest: Div Manickam [https://www.linkedin.com/in/divmanickam/] B2B Creatively is powered by Stories Bureau [https://www.storiesbureau.com/]. Connect with us on LinkedIn: Stories Bureau [https://www.linkedin.com/company/12978796/admin/feed/posts/], a creative agency focused on B2B marketing and internal corporate storytelling across media Kory Grushka [https://www.linkedin.com/in/kory-grushka-5179573/], Founder and Creative Director of Stories Bureau Alisa Manjarrez [https://www.linkedin.com/in/alisam/], Managing Director of Stories Bureau