Between 2 Firms

16 - Bryce Morrison - From Zero to 40+ Clients in Under a Year

Bryce Morrison joins Nick to unpack how he went from a public accounting path at a growing Boise-area firm to launching Blacksmith CPA, a niche practice focused exclusively on nonprofit tax and compliance work. He shares how his early exposure to nonprofit returns showed him a gap in the market, why he left his prior firm without taking clients, and what it was like starting from scratch in May 2025 with no book of business. Bryce breaks down how joining state nonprofit associations became his best client acquisition strategy, especially through referral partners like bookkeepers, grant writers, auditors, and other nonprofit service providers, while LinkedIn and Facebook groups proved far less effective for generating quality leads. The conversation also covers his service mix, including Form 990 compliance, state filings, exempt organization formation, bookkeeping support through a subcontractor, and helping smaller nonprofits build stronger financial policies, procedures, and internal controls. Bryce walks through his tech stack, including CCH Axcess, CCH Engagement Essentials, Microsoft tools, QBO, and TaxDome, plus how he prices tax work as fixed-fee projects and handles bookkeeping or advisory work more hourly. They also dig into the realities of capacity planning in a new firm, why Bryce wants to avoid the traditional public accounting “sweatshop” model, how quickly steady work arrived after months of client hunting, and his evolving decision to hire rather than stay solo. They wrap with lessons on niche positioning, saying no to poor-fit clients, nonprofit conference booths as a referral engine, and the freedom that comes from building a firm around family, focused work, and a better version of public accounting. To connect with Bryce, visit his firm's website: https://blacksmith-cpa.com/ [https://blacksmith-cpa.com/] or follow him on LinkedIn: https://www.linkedin.com/in/brmorri [https://www.linkedin.com/in/brmorri] If you would like to connect with us visit: https://sagaaccounting.com/ [https://sagaaccounting.com/] or to appear on the show, fill out a guest application: https://docs.google.com/forms/d/e/1FAIpQLSeoshMXYliGh_4tU3OrHw2EjsVwZu3k8KbPi8fRMTCVjca1ig/viewform?usp=sharing&ouid=102990742476444666854 [https://docs.google.com/forms/d/e/1FAIpQLSeoshMXYliGh_4tU3OrHw2EjsVwZu3k8KbPi8fRMTCVjca1ig/viewform?usp=sharing&ouid=102990742476444666854]

15 - Crystal Wambeke - From Capacity Chaos to Measured Workload Planning

Crystal Wambeke joins Nick to break down how she went from a government accounting role to building a bookkeeping firm from the ground up, including a 9-year side hustle phase that eventually turned into a full-time practice. She shares how early client acquisition came from platforms like Craigslist and Elance, why being selective with clients paid off long term, and how hitting capacity and burnout forced her first hire a few years in. Crystal walks through her current 7-person team structure, including the role of a client success manager and how work flows from senior account managers to associate bookkeepers, plus the challenges of maintaining clear communication across email, text, and internal tools like Slack and ClickUp. The conversation also dives into her niche in fraud examination work, which now makes up a portion of firm revenue, how her background in loss prevention led to becoming a Certified Fraud Examiner, and how writing a book unexpectedly became a source of inbound leads. They wrap with lessons on delegation, system tradeoffs, and the realities of scaling a firm without formal marketing. To connect with Crystal, visit her firm's website: https://www.wambekeassociates.com/ [https://www.wambekeassociates.com/] or follow her on LinkedIn: https://www.linkedin.com/company/wambeke-associates [https://www.linkedin.com/company/wambeke-associates] To check out her book referenced on the podcast visit: https://www.amazon.com/dp/0692923160 [https://www.amazon.com/dp/0692923160] If you would like to connect with us visit: https://sagaaccounting.com/ [https://sagaaccounting.com/] or to appear on the show, fill out a guest application: https://docs.google.com/forms/d/e/1FAIpQLSeoshMXYliGh_4tU3OrHw2EjsVwZu3k8KbPi8fRMTCVjca1ig/viewform?usp=sharing&ouid=102990742476444666854 [https://docs.google.com/forms/d/e/1FAIpQLSeoshMXYliGh_4tU3OrHw2EjsVwZu3k8KbPi8fRMTCVjca1ig/viewform?usp=sharing&ouid=102990742476444666854]

14 - Nick & Matt - A to Z: Saga's Bookkeeping Process

Nick and Matt use this episode to unpack the firm’s current bookkeeping process from end to end, framed by the reality that tax season pushed the podcast onto a three-week hiatus and exposed a few operational weak points along the way. They talk through the lessons from launching an accounting podcast during busy season, why they are shifting to an every-other-week cadence for now, and how a growing backlog forced them to get more honest about capacity, cleanup work, and what a good-fit bookkeeping client actually looks like. They also break down their full client journey, including discovery calls, intake and filtering, pricing off estimated time, three-tier proposals in Ignition, mandatory cleanup work, and the move toward a more structured onboarding process with clearer expectations on both sides. From there, they walk through how the bookkeeping pod operates day to day, with Financial Cents, QuickBooks Online, customer success handoffs, review standards, month-end close, management reporting, and time-budget tracking all working together to deliver monthly books while tightening the system in real time. If you would like to connect with us visit: https://sagaaccounting.com/ [https://sagaaccounting.com/] or to appear on the show, fill out a guest application: https://docs.google.com/forms/d/e/1FAIpQLSeoshMXYliGh_4tU3OrHw2EjsVwZu3k8KbPi8fRMTCVjca1ig/viewform?usp=sharing&ouid=102990742476444666854 [https://docs.google.com/forms/d/e/1FAIpQLSeoshMXYliGh_4tU3OrHw2EjsVwZu3k8KbPi8fRMTCVjca1ig/viewform?usp=sharing&ouid=102990742476444666854]

13 - Perry Mayer - Taking the Leap and Building a White-Glove Accounting Business

Perry Mayer joins Nick to break down how he went from corporate internal audit and public accounting into building Vital Accounting Services on the side, then making the leap full-time after realizing there was never going to be a “perfect” moment. They get into what changed once Perry left corporate, including rebuilding his network from scratch, leaning hard into tax-accountant referral partners, and growing the firm by focusing on bookkeeping, cleanup work, and fractional controller/CFO services rather than tax. He shares how he structures fixed-fee tiered packages, why he refuses to track time unless absolutely necessary, and how he manages client expectations around cleanup timelines with a 90-day ramp-up. The conversation also covers hiring experienced accountants in the Philippines, the tradeoffs of offshore staffing and time-zone overlap, why review capacity can become the bottleneck as a firm scales, and what Perry is doing to build a more boutique, white-glove firm for clients in the $1M to $10M range. To connect with Perry, visit his firm's website: https://vitalacct.com/ [https://vitalacct.com/] or follow him on LinkedIn: https://www.linkedin.com/in/perry-mayer-cpa [https://www.linkedin.com/in/perry-mayer-cpa] To watch the previous episode we did with Jonathan visit: https://open.spotify.com/episode/3MibdfhCpFire5sUKdV4kG?si=hUKULOQDTBuR-UOlSojpmA [https://open.spotify.com/episode/3MibdfhCpFire5sUKdV4kG?si=hUKULOQDTBuR-UOlSojpmA] If you would like to connect with us visit: https://sagaaccounting.com/ [https://sagaaccounting.com/] or to appear on the show, fill out a guest application: https://docs.google.com/forms/d/e/1FAIpQLSeoshMXYliGh_4tU3OrHw2EjsVwZu3k8KbPi8fRMTCVjca1ig/viewform?usp=sharing&ouid=102990742476444666854 [https://docs.google.com/forms/d/e/1FAIpQLSeoshMXYliGh_4tU3OrHw2EjsVwZu3k8KbPi8fRMTCVjca1ig/viewform?usp=sharing&ouid=102990742476444666854]

12 - Darren King - Walking Away After a Private-Equity Buyout: Starting Over With Zero Clients

Darren King joins Nick to unpack how he went from a small-firm public accounting career to launching Darren King CPA in Sandpoint, Idaho, after watching multiple firm buyouts reshape client experience, pricing, and internal culture. He shares why the last private-equity buyout became the “now or never” moment to go solo, what it felt like to start with zero true side-practice clients, and how he built early momentum through past-client pull, subcontract work to keep the lights on, and a surprisingly effective referral-partner strategy of cold outreach to dozens of local bookkeepers. Darren explains why he’s tax-only by design, how he runs a simple one-call intake process (prior return first, then engagement letter), where his minimum pricing lands, and how he uses TaxDome as the all-in-one backbone alongside CCH Access, QBO, and a lean supporting stack. The conversation also covers capacity planning as a solo, turning down bad-fit work, staying local and relationship-driven, and building a firm around reasonable hours, autonomy, and a long-term vision of staying small. To connect with Darren, visit his firms website: https://www.darrenkingcpa.com/ [https://www.darrenkingcpa.com/] or follow him on LinkedIn: https://www.linkedin.com/in/darrenkingcpa [https://www.linkedin.com/in/darrenkingcpa] https://www.facebook.com/people/Darren-King-CPA-PLLC/61576615540774/ [https://www.facebook.com/people/Darren-King-CPA-PLLC/61576615540774/] If you would like to connect with us visit: https://sagaaccounting.com/ [https://sagaaccounting.com/] or to appear on the show, fill out a guest application: https://docs.google.com/forms/d/e/1FAIpQLSeoshMXYliGh_4tU3OrHw2EjsVwZu3k8KbPi8fRMTCVjca1ig/viewform?usp=sharing&ouid=102990742476444666854 [https://docs.google.com/forms/d/e/1FAIpQLSeoshMXYliGh_4tU3OrHw2EjsVwZu3k8KbPi8fRMTCVjca1ig/viewform?usp=sharing&ouid=102990742476444666854]