Beyond the X

Podcast by Anastasia Leng

englanti

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Beyond the X is for marketers whose careers were defined by excelling at execution, but who are now expected to lead. If you're transitioning from being responsible for the work to being responsible for the people, systems, and outcomes around it, this is for you. Too much of the advice out there is either overly theoretical or disconnected from what leading actually feels like in practice. Beyond the X offers something more relevant: honest conversations with leaders who have built, transformed, and led at the highest levels, but most importantly, who are self-reflective and candid about where they succeeded, where they failed, and where they’re still struggling. Hosted by Anastasia Leng, Founder & CEO of CreativeX, former Googler, and a perennial student of that nebulous thing we call leadership, these conversations aim to respect and acknowledge that this "soft stuff" is actually the hard stuff. So if you’re redefining your impact within a complex organization and figuring out what effective means when you can't possibly control all the work, follow along!

Kaikki jaksot

2 jaksot

The Five Stages of Change Management with Kyle Shank

70% of change management and transformation initiatives fail to reach their goals. Kyle Shank (Data Scientist, Meta) has navigated complex change management initiatives at the world's largest organisations. In this episode of Beyond the X, Kyle walks through the stages of driving large-scale change at a complex org. Drawing on personal experiences to provide insight on the questions to be asked at each stage, the key milestones to cross, and ultimately, when to step away. This episode will challenge how you think about the process of change, what successful change looks like, and the conditions required to achieve it. Inspired by Kyle’s insights, The 5 Stages of Change Management provides a tangible framework for people undertaking a transformation project. Reflections at each stage help drive focus on how to elevate to the next. Download the framework here: ⁠The 5 Stages of Change Management [https://creativex.docsend.com/view/jfivf5mscq47wivu]

20. huhti 2026 - 58 min

From CMO to CEO with Anna Bateson

Less than 5% of Fortune 250 CEOs have marketing backgrounds. Anna Bateson (CEO, The Guardian) is one of the rare CMOs to take the leap into the CEO position. In this episode of Beyond the X, she discusses what really changes in the jump from marketer to marketing leader and ultimately to CEO. Anna speaks candidly about the emotional shock of stepping into the CEO role, with the performative pressures it demands. This episode will challenge how you think about leadership, visibility, and the identity shifts required to grow to the next level. Inspired by Anna’s career rise from Marketing Operator to Marketing Leader and ultimately CEO, the Marketing Ascendancy Model covers the skills, behaviours, and values exemplified at each level. Reflections at each stage help drive focus on how to elevate to the next. Download the framework here: The Marketing Ascendancy Model [https://creativex.docsend.com/view/b49mqeqxrnxgqmta]

17. maalis 2026 - 1 h 3 min

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