Brand Masters

How L'Oréal's Georgia Hack Stays One Step Ahead

In the latest episode of AANA x B&T's Brand Master's, L'Oréal's chief digital and marketing officer, Georgia Hack explains how she keeps her team and its raft of brands one step ahead in an ever-changing marketplace.  From innovative approaches to comms to identifying nascent demand, L'Oréal remains on the cutting edge of change. Here's how she manages to achieve the impossible.

The Iconic's Jo Robinson: 'I'm A Brand Builder At Heart'

In the latest episode of AANA x B&T Brand Masters podcast, The Iconic's CMO Jo Robinson explains why she flipped the script on the fast retailer's previously performance-heavy approach to marketing. Now, she walks the line in fabulous style, maximising the most of Black Friday, Cyber Monday and other retailing periods while creating the brand love that really gets consumers looking.

Kraft Heinz's Michael Magee Talks Condiments, Collabs & Category Cut-Through

In this latest episode of the AANA x B&T's Brand Masters, Kraft Heinz's Michael Magee talks about the value of brand power to cut through in an uber-competitive market and showing up in unexpected ways.

Google's Suzana Ristevski Reveals How To Market The Ubiquitous

How do you continue to grow when you are perhaps the best-known brand in the world? Especially so when you have to fight off rivals across an ever-increasing array of sectors and verticals?  Google's Suzana Ristevski explains all that, and more, on the latest episode of AANA x B&T Brand Masters.

‘Good Marketing Is Good Marketing’: Salesforce’s Leandro Perez on Imaginary Line Between B2C and B2C Marketing

How many times have you heard someone say “But that’s B2C, it won’t work in B2B”? That divide is thinner than you might think and Salesforce’s SVP and CMO for Australia and New Zealand is proof. In the latest episode of AANA X B&T’s Brand Masters he shows that there’s plenty for marketers of all shapes and sizes to learn from the way it operates and builds die-hard brand advocacy through its sprawling events, incisive activations and more.