Kansikuva näyttelystä Comms Club Podcast

Comms Club Podcast

Podcast by Comms Club Podcast

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Unpacking the stories behind iconic campaigns, step into the world of marketing, PR, and advertising with Comms Club Podcast! 🎙 Each episode explores the strategies, secrets, and lessons behind history’s most memorable brand campaigns. From legendary rebrands to viral moments, we break down what made them tick—and how you can apply those insights to your own ideas. 🚀 Join us to uncover the art of storytelling that shapes the brands we love. 🙌 Subscribe now and be part of the club! #CommsClubPodcast

Kaikki jaksot

5 jaksot

jakson Pepsi’s "The Pepsi Challenge" – The Rise of Competitive Marketing kansikuva

Pepsi’s "The Pepsi Challenge" – The Rise of Competitive Marketing

What happens when a challenger brand dares to take on the industry leader?🥤🔥In this episode, we dive into The Pepsi Challenge—the bold campaign that shook up the soft drink market and redefined competitive marketing. This wasn’t just a taste test—it was a direct challenge to Coca-Cola, sparking one of the biggest brand rivalries in history. But did it really change consumer preferences, or was it just smart advertising? We’ll explore: ✅ The market battle between Pepsi and Coca-Cola in the 1970s ✅ How a simple blind taste test turned into a marketing powerhouse ✅ The long-term impact of comparative advertising on brand strategy 📺 Haven’t seen it yet? Watch it first! The YouTube link is here — https://www.youtube.com/watch?v=Qgr5kc5QdBU 📊 Do you think direct brand comparisons are an effective marketing tactic? Vote in the episode poll! 🎙️ Hosted by Pippa Evans | 🚀 Subscribe & join the club!

3. maalis 2025 - 7 min
jakson Episode 2: Nike’s “Just Do It” Campaign – How Nike Redefined Motivation kansikuva

Episode 2: Nike’s “Just Do It” Campaign – How Nike Redefined Motivation

🎙️ How do you take a struggling shoe brand and turn it into a global movement? 👟🌍 In this episode, we break down how Nike’s “Just Do It” campaign redefined advertising, inspired millions, and transformed brand storytelling forever. We’ll explore: ✅ The unexpected origin of the slogan ✅ How Nike expanded beyond elite athletes to connect with everyday people ✅ The lasting cultural impact that still resonates today 📊 Poll: Has “Just Do It” ever motivated you to take action? Vote now! 📺 Haven’t seen the first "Just Do It" ad yet? Watch it first! The YouTube link is here — https://www.youtube.com/watch?v=0yO7xLAGugQ 🎙️ Hosted by Pippa Evans | 🚀 Subscribe & join the club!

24. helmi 2025 - 6 min
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