Companial SofTalk

Going to Market as a Microsoft Partner

In this episode of SoftTalk, Olga Generalova, Senior Marketing Manager at Companial interviews Aiste Kytriene, a Marketing Manager at Softera, about the real-world challenges of B2B product marketing in the Microsoft ecosystem. Centered on Bankfeed, a Business Central add-on, the conversation explores traditional digital campaigns and Bankfeed’s pivot to partner-led marketing that transformed their strategy.From leveraging Microsoft Coop budgets to taking over the conference photo walls, the episode reveals how creativity, collaboration, and adaptability can drive results. It’s a behind-the-scenes look at how marketing and sales work in tandem, and how success often comes from empowering others—partners, developers, and even customers.This episode is a great listen for business development leaders, marketers and sales professionals navigating complex landscape of product marketing as a Microsoft Dynamics 365 partner.

Designed together: the power of Partner input

Discover how our newest product was shaped by the voices that matter most—our partners. In this episode, we take you behind the scenes of a truly collaborative development journey, where partner interviews, feedback, and real-world needs directly influenced every decision. This is more than just product development—it’s co-creation in action.

Understanding Copilot and AI Agents: Insights from Companial

Whether you're a developer, consultant, or decision-maker, this episode provides practical insights into what agents mean for your customers — and your roadmap. In this episode of Companial SofTalk, we dive into one of the hottest and perhaps most misunderstood buzzwords in the Dynamics 365 ecosystem: Agents. What exactly are they? How do they differ from Copilots or Power Automate flows? And why are they becoming such a critical topic for Business Central partners? Join Tine Staric, Microsoft MVP and Architect at Companial, as he talks with Eimantas Tatarunas, Head of AI Initiatives at Companial, to demystify agents and unpack their growing importance in Microsoft's AI vision. You’ll learn: - What agents are and how they function within Business Central - How they compare to Copilots and traditional workflow automation tools - Why partners should pay attention – even if they aren’t building agents yet - What Microsoft’s new Sales Order Agent reveals about the future of intelligent automation - How agents are paving the way for more adaptive, cloud-first business solutions

Upgrades at Scale

In this episode of Companial SofTalk, Inga Levinskiene, Project Manager at Companial, dives into the topic of cloud migration, alongside experts Mindaugas Berlickas, Upgrade Line Service Owner, and Žygimantas Velička, Cloud Service Manager. They share their insights and hands-on experiences with migrating customers to Microsoft Dynamics 365 Business Central, discussing the benefits, challenges, and key lessons learned. From cost-effective strategies to scalable frameworks and hosting options, this discussion offers valuable advice for businesses planning their journey to the cloud.

The Impact of AI on Employee Workflow and Productivity

In this episode of Companial SofTalk, we explore "The Impact of AI on Employee Workflow and Productivity." We share real-life experiences and observations on how AI is transforming the way we work. From personal stories about the changes AI has brought to our workflows to the challenges and learning curves we've faced, we cover it all. We also discuss how AI serves as a supportive tool rather than a job replacer, emphasizing the importance of human oversight in AI-driven processes. Tune in for valuable insights and advice on embracing AI in the workplace. Agenda: * Introduction * Real-Life Impact of AI on Workflows * AI as a Supportive Tool, Not a Job Replacer * Summary