Create Something Better

Story Is Power: How Humans Are Wired to Be Led

What separates a leader people would die for from one nobody remembers? According to Peter Rudge, it's not data, credentials, or even charisma. It's story. Peter spent years in the British diplomatic service watching world leaders command rooms, then a decade making documentaries for international aid organisations and kept noticing the same pattern. The most powerful communicators weren't the most polished. They were the most human. Now founder of Human Story, Peter helps leaders and organisations unlock the oldest communication technology we have. We explore why storytelling isn't just a soft skill but a neurochemical process hardwired into every human brain, why the political centre keeps losing to the extremes, and how a Bill Murray Instagram reel cuts through AI slop while everything else gets forgotten. Oh, and there's a smoothie incident.

Dr Luke Treglown: Should AI Be Infallible or Human?

What does it mean to do fulfilling work in a world being reshaped by AI? In our first episode, Brom and Mike sit down with Dr Luke Treglown, a personality and social psychologist who has spent his career helping people find purpose and meaning at work. Now Director of AI and Assessment R&D at Deeper Signals, Luke sits at a fascinating intersection: he cares deeply about human fulfilment, and works at the frontier of AI. They explore why most people hate their jobs, whether AI is an opportunity or a threat to meaningful work, and the one question Luke thinks we're all asking wrong: should we treat AI as infallible, or as human? A conversation about psychology, purpose, and what we actually want from the future of work.