Culture of Made in Italy

Podcast by Patrizia

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Lisää Culture of Made in Italy

What is Made in Italy? Where does the Italian Beauty come from, why it is so easy for Italians to create beauty and why is this beauty recognized as basically The Beauty transversely to cultures and epochs?In order to understand all this it doesn't make much sense speaking about Made in Italy tout court , instead it is necessary to change paradigms and to define words and terminology coherent with Italian history and culture; it is a jump in the mental approach discovering the "cultural backstage" of Italy in its Whole, because as I use to say "we are our History".When in the World people speak of Italy, they don't speak only of a specific dress or shoes or the thing you may love the most in the list, but mostly of Art as a whole, Fashion as a whole, climate, landscape ...and most of all of a LIFESTYLE!That lifestyle gather all of the different sectors and is a unique because is a product of what Italians are.

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Let's change from the ABC

If we turn the word luxury into quality, beauty, functionality and if we put the word Culture in front of words commonly associated to Made in Italy like fashion, food, furniture, then we discover the real heart of the so called Italian lifestyle which isn't something you can buy, but it is something that arise from your culturale background . Let's change paradigms starting from the ABC. Enjoy!

16. joulu 2021 - 1 min

Luxury means

What does luxury really mean? luxury for me means basically two things: 1) high quality, 2) timeless style and elegance, not only in the way we dress, but in the whole of our personality. A note on a much trendy argument at the moment: sustainability. If a product is really of high quality and timeless style and elegance, it is intrinsically sustainable since you never throw it away, you can pass it on your sun/daughter. I'm using the term "passing on " on purpose because it is a matter of education to beauty, style and quality, it's a mentality, a culturale heritage

9. joulu 2021 - 5 min

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