Doing Business in Africa
Podcast by RAJ GANESAN
Welcome to Doing Business in Africa podcast. In this podcast we construct new business opportunities for American businesses, deconstruct excellence in doing business between US and Africa; mastermind with people involved, and learn the secrets of their success. The podcast is based on 10+ years of running a thriving business in Central Africa and expanding further. Hosted by Raj Ganesan, one of America's leading business transformation consultant right from San Francisco and from various parts of Africa wherever he travels.
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In this episode we discuss the first pillar, APPROACH for doing business in Africa. There are two basic approaches to consider. Decision is driven by risk appetite and timeline. Irrespective of the approach, you must have clarity on the objectives of what you to achieve - market share, revenue or profits. These episodes are based on other businesses across America and how author has address these topics.
How do you assess evaluate if there is potential for your business in Africa? To answer this question we developed a 6 step model for our customers. This episode provides an over of steps. In of the subsequent episodes, you will get details of each of the remaining five steps.
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