Kansikuva näyttelystä EGC's Marketing Edge

EGC's Marketing Edge

Podcast by EGC Group

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Lisää EGC's Marketing Edge

Tune in to EGC Group’s Marketing EDGE podcast, where industry experts provide you with the latest digital marketing news, performance marketing tips and hacks, along with creative problem-solving skills you need to stay resilient in the fast-changing, modern world of marketing.

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15 jaksot

jakson The Great Social Scramble: Navigating a Possible TikTok Ban and its Marketing Impact kansikuva

The Great Social Scramble: Navigating a Possible TikTok Ban and its Marketing Impact

Shannon Duer, Senior Social Manager at EGC, offers insights on the question: Can we live in a world without TikTok? Yes, as you probably know, this “social media behemoth” —as host Max Ross refers to it—is at risk of being banned due to concerns of national security. While the fate of TikTok is still up in the air, many questions have arisen, including: * What could the social media landscape look like with the absence of TikTok? * How will the popularity of short-form video content be affected? * Are other social media platforms positioning themselves to capitalize on this uncertainty? * How is this impacting the “creator economy,” made up of influencer and content creators? * Will costs-per-lead for ads on social media shift? Listen in to the answers provided by Shannon and Max as they offer knowledge for developing alternative marketing strategies in navigating the ever-evolving digital environment.

22. touko 2024 - 12 min
jakson AI and the Future of SEO kansikuva

AI and the Future of SEO

Feeling lost in the ever-changing world of search engine optimization (SEO)? The EGC Marketing Edge podcast is here to help! In this episode, host Max Ross welcomes Michael DiMarco, SEO Manager at EGC, for a deep dive into the future of SEO: Artificial Intelligence (AI). Feeling overwhelmed by keyword research? Michael explains how you can identify the most relevant topics and keywords for your brand to set you on the path to SEO success. Need to create high-performing content? Learn how to develop a strategy that not only aligns with search engines but also resonates with your audience. Additionally, you’ll discover how AI tools like ChatGPT and Gemini can supercharge your content creation process. Will AI take over SEO? The concerns about the impact of AI on search results, paid advertising (SEM), and the ethical considerations of AI-generated content are fully discussed. Is user privacy a concern? Finally, attention is given to the implications of AI-driven personalization in search and the future of information access. Join Max and Michael as they uncover the exciting—and sometimes challenging—future of SEO in the age of AI. Subscribe to the EGC Marketing Edge podcast today!

8. touko 2024 - 18 min
Loistava design ja vihdoin on helppo löytää podcasteja, joista oikeasti tykkää
Loistava design ja vihdoin on helppo löytää podcasteja, joista oikeasti tykkää
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