Everything Except the Law - Presented by Answering Legal

Ben Glass On How To Keep Ideal Clients From Choosing Another Firm

Episode 79 of the "Everything Except The Law" podcast has arrived! This time we’re speaking with Ben Glass, the founder of Great Legal Marketing, LLC. Ben Glass has been practicing law for over three decades — and for 21 of those years, he's also been running Great Legal Marketing, one of the most trusted organizations in the legal industry for helping attorneys build firms that actually work for their lives. In this episode of Everything Except the Law, host Nick Werker sits down with Ben to talk about how GLM started, why the fundamentals of marketing haven't changed, and what the most important topics are inside GLM's mastermind rooms right now: people, AI, and digital marketing. But this conversation goes deeper than marketing. Ben and Nick trade stories about CrossFit, triple bypass surgery, refereeing youth soccer, and the personal journaling practice that helped Nick transform his own life. Ben opens up about what it really means to build a law firm around happiness, and why the client isn't actually at the top of the priority list. If you've ever wondered whether it's possible to enjoy running a law firm, this episode is for you. Chapters:0:00 Intro & Nick's CrossFit Origin Story2:05 Ben's Triple Bypass & CrossFit Comeback3:37 Soccer Refereeing, Running 4 Miles a Game & Protecting Young Refs5:23 How Great Legal Marketing Got Started 21 Years Ago8:33 Why Law Firms Are an Easy Target for Vendors11:08 How GLM Helps Lawyers Evaluate & Hold Vendors Accountable13:44 The Right Question to Ask Before Spending on Google Ads15:22 The Top 3 Topics at GLM: People, AI & Digital Marketing19:58 Data Quality, Call Tracking & The 83% Referral Rule21:38 The Best First Step for a New Law Firm: Build Your Relationships22:01 Direct Mail, Newsletters & Putting Others First27:31 "Is Someone Wandering Into Someone Else's Office Right Now?"31:36 The Fish Rots at the Head: Culture Starts With the Owner33:12 How to Increase Your Happiness as a Law Firm Owner36:28 Nick's Journaling Journey & Personal Transformation39:06 Mastermind Groups, Accountability & Bragging Rights42:32 How to Join Great Legal Marketing + Renegade Lawyer Marketing Book GuestBen Glass — Founder, Great Legal Marketing | Managing Attorney, Ben Glass Lawgreatlegalmarketing.com | glmsummit.com | benglasslaw.com Resources:Renegade Lawyer Marketing — Ben Glass's book (available on Amazon)greatlegalmarketing.com — join the email list, find upcoming eventsglmsummit.com — Great Legal Marketing Summit (annual, October)Ben Glass Law — benglasslaw.com (ERISA long-term disability & personal injury, Northern Virginia) Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/4xjerw3w Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/4c9h8xb8 You can also give us a call at 631-212-1899. This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

How “The Hometown Lawyer” Became a Winning Brand

Episode 78 of the "Everything Except The Law" podcast has arrived! This time we’re speaking with Joshua Hodges, Partner at Kruger & Hodges Hometown Injury Lawyers. In this episode, Joshua and host Nick Werker discuss how embracing your background and leaning into your strengths can shape a powerful law firm brand, why authentic community engagement can be a more effective marketing strategy than traditional tactics and how mastering client intake and phone handling can ultimately make or break a firm’s ability to grow. About our guest: As the managing partner of Kruger & Hodges Hometown Injury Lawyers, Joshua Hodges has personally handled hundreds of personal injury cases while managing a team that has successfully handled over 1,000 personal injury cases. His team has obtained great success collecting over 10 million dollars for injured people in 2025 alone. He is a sought-after speaker, often appearing on national legal podcasts as well as speaking at several conferences where he teaches lawyers how to make more of an impact on their local community and build a stronger law firm. Learn more about Joshua's firm here: https://thehometownlawyers.com/attorneys/josh-hodges/ Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/yhs84rb2 Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/2n3m595m You can also give us a call at 631-212-1899. This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

The Financial Mistakes Costing Law Firm Owners $50,000 a Year

Episode 77 of the "Everything Except The Law" podcast has arrived! This time we’re speaking with Frank Rekas, Financial Planner at Palm Wealth Partners. In this episode, Frank and host Nick Werker discuss the financial blind spots many law firm owners face, why improper business structure and retirement planning can lead attorneys to overpay thousands in taxes each year and how building a coordinated team of trusted advisors can help create long-term financial confidence. About our guest: Hundreds of law firm owners have worked with Frank Rekas to cut their taxes, protect what they’ve built, and create financial freedom on their terms. They call him The Wealth Guardian — because his superpower is helping attorneys keep more of what they earn and build a financial foundation that lasts. Rekas helps law firm owners simplify the complex — so they can stop tipping Uncle Sam and start building lasting wealth. No cookie-cutter plans. No pressure. Just smart strategy that fits your life and your firm. To connect with Frank Rekas, email frank@palmwealthpartners.com Learn more about Palm Wealth Partners here: https://palmwealthpartners.com/ Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/ms78n2x8 Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/mpzwbk7s You can also give us a call at 631-212-1899. This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

Lunch Hour Except the Law? Conrad & Gyi on How Clients ACTUALLY Find Your Firm

Episode 76 of the "Everything Except The Law" podcast has arrived! This time we’re speaking with the hosts of Lunch Hour Legal Marketing, Conrad Saam and Gyi Tsakalakis. Nick Werker and Tony Prieto, hosts of The Legal Intake Experts, also join for this conversation. In this episode, the four marketers break down the hype around AI in legal marketing, examine why many law practices are struggling with bad or incomplete data and share their visions for how marketing attribution and new client intake should be handled. About our guests: After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency focused exclusively on the legal market. Conrad is the author of “The FindLaw Jailbreak Guide,” a Google Small Business Advisor, and has held positions for various ABA Practice Management marketing committees. Learn more about Mockingbird Marketing here: https://mockingbirdmarketing.com/ Gyi Tsakalakis founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He regularly writes and speaks about online legal marketing. Learn more about AttorneySync here: https://www.attorneysync.com/ For more of Conrad and Gyi's thoughts, check out their Lunch Hour Legal Marketing podcast: https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/ Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/4fne6bhy Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/ytu6wdec You can also give us a call at 631-212-1899. This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

Digital Marketing is On Fire - Here's What's Actually Working for PI Firms

Episode 75 of the "Everything Except The Law" podcast has arrived! This time we’re speaking with Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers. In this episode, Cassidy and host Nick Werker share practical guidance for law firm owners preparing to hire their first in-house marketer, explain why research and data should guide marketing decisions over gut instinct, and explore The CMO Academy’s mission to mentor and support legal marketers. About our guest: Cassidy Lewis has worked in several different industries and facets- political campaigns, Fortune 500s, and is now the Chief Marketing Officer at Cooper Hurley Injury Lawyers. She leads one of the regions top law firms as the primary decision maker on their advertising efforts, vendor choices, and high level marketing strategies. After 7+ years in the industry, Cassidy created The CMO Academy. She took everything she knew and every mistake she made and poured it into 12 topics that cover referral marketing, database marketing, digital strategies KPIs, how to run a department, client services, and several more. Explore The CMO Academy here: https://thecmoacademy.com/Refer a case to Cooper Hurley here: https://cooperhurley.com/referral/ Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/mv6vz23k Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/mrh5vrrr You can also give us a call at 631-212-1899. This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.