Gordon Beattie: Marketing Minute

No One Cares What You Achieve In Life

No one, except those who really love you, cares what you achieve in life. Yet so many of us strive to please families, friends, neighbours and people we don't even know.

You Don't Have To Be Massive To Dominate Your Market

Market domination is the battle cry of many brands. It's a powerful strategy for brands operating in large and international markets.

Big Brands Own The Street

Big brands can be change resistant and slow to react. Forget size, agility is what counts.

Hot Ideas Wither And Die When They're Allowed To Get Cold

Next time you get a great idea - work on it. Obsession is what turns a great idea into a dream come true.

Two Out Of Three Consumers Think CEOs Should Be On Social Media

Social media is where it all happens, yet only 40% of company CEOs are active on social sites.